香格里拉箱包品牌怎么样 申请店铺

“香格里拉”一词，源于一千多年前藏经中记载的香巴拉王国，汉语拼音字母音译写作“xamgyinyilha”意为心中的日月。在藏传佛教的发展史上，其一直作为“净王”的*高境界而被广泛提及，它是人们心目中的理想生活环境和至高至尚的境界。在现代词汇中它又是“伊甸园、理想国、世外桃源、乌托邦”的代名词。

公元1933年，“香格里拉”被美国小说家詹姆斯?希尔顿（James?Hilton）在小说《失去的地平线》（"Lost horizons"）一文中描绘成一块永恒、和平、宁静的土地。从此，“香格里拉”一词成了一种永恒、和平、宁静的象征。

公元1998年，“佳力皮具”企业，正式向国家工商行政管理总局商标局提出“香格里拉”用于皮具产品的商标申请，其标识采用图标和文字的表现形式，用于皮具产品的推广，并*终获准注册。

“香格里拉”作为高端皮具品牌，自诞生起，便凝聚深厚的品牌文化和独特的价值理念。她承载着永恒，传递着和平，同时以苛刻的艺术眼光精琢产品设计，以独到的艺术品位演绎潮流风尚，以艺术般的卓越品质成就高尚生活。其皮具产品，承袭传统工艺、立足古典、富于现代的特色，强调古典与前卫、英伦与时尚、东方与国际并重的风格，产品自上市伊始便被人们所选择、所追捧。

The word "Shangri La" originated from the kingdom of Shambhala recorded in the Tibetan scriptures more than a thousand years ago. The transliteration of Chinese pinyin letter "xamgyinyilha" means the sun and moon in the heart. In the history of the development of Tibetan Buddhism, it has been widely mentioned as the high realm of "King Jing". It is the ideal living environment and the highest realm in people's mind. In modern vocabulary, it is also the pronoun of "Eden, Utopia, Utopia". In 1933, Shangri La was described as an eternal, peaceful and peaceful land by James Hilton in his novel lost horizons. Since then, "Shangri La" has become a symbol of eternity, peace and tranquility. In 1998 ad, "Jiali leather" enterprise formally applied to the Trademark Office of the State Administration for Industry and Commerce for the trademark of "Shangri La" for leather products. Its logo was in the form of icons and characters for the promotion of leather products, and * was finally approved for registration. "Shangri La", as a high-end leather brand, has condensed profound brand culture and unique values since its birth. She carries eternity and delivers peace. At the same time, she carefully carves product design with harsh artistic vision, deduces fashion with unique artistic taste, and achieves noble life with artistic excellence. Its leather products, inheriting the traditional technology, based on the classic and rich in modern features, emphasize the style of classic and avant-garde, British and fashion, Oriental and international, and the products have been selected and sought after since the beginning of listing.

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