金威品牌怎么样 申请店铺

金威啤酒为香港上市公司（股票代码0124），是广东省政府在香港最大企业粤海投资控股有限公司的下控股企业。2004年8月金威啤酒集团成为香港恒生综指成份股。

金威啤酒（中国）有限公司专业从事啤酒酿造和销售，下辖深圳金威啤酒有限公司、深圳金威啤酒酿造有限公司、金威啤酒（汕头）有限公司、金威啤酒（东莞）有限公司、金威啤酒（天津）有限公司、金威啤酒（西安）有限公司、金威啤酒（成都）有限公司、粤海金威啤酒销售有限公司等全资子公司。2004年1月国际知名企业喜力集团通过喜力亚太酿酒（中国）私人有限公司加盟金威，持有金威啤酒集团约21%的股份，成为金威啤酒的战略合作伙伴。

位于深圳罗湖区的深圳金威啤酒有限公司规划年产20万千升，1990年7月投产。位于深圳宝安区的深圳金威啤酒酿造有限公司规划年产40万千升，首期20万千升，1997年3月投产。位于广东省汕头市金园工业城的金威啤酒（汕头）有限公司规划年产40万千升，首期20万千升，2004年12月投产。位于广东省东莞市松山湖科技产业园区的金威啤酒（东莞）有限公司规划年产40万千升，首期20万千升，2005年11月投产。位于天津空港物流加工区的金威啤酒（天津）有限公司规划年产40万千升，首期20万千升，预计2006年2月投产，是天津市目前最大的啤酒投资项目。位于西安开发区的金威啤酒（西安）有限公司规划年产40万千升，首期20万千升，预计2006年底投产。位于成都高新科技开发区的金威啤酒（成都）有限公司规划年产40万千升，首期20万千升，预计2007年投产。目前，金威已拥有百万吨产能，成为国内大型啤酒集团之一，是粤啤全国战略扩张的第一品牌。

金威啤酒拥有目前国内乃至世界上最先进的现代化啤酒生产技术和设备，享有“科技金威”的美誉。2003年3月金威啤酒绿色工艺应用研究正式通过国家级权威专家鉴定，并于2004年6月成为科技部国家科技成果重点推广项目。金威成为国内“不添加甲醛酿造”的绿色啤酒首倡者。

金威啤酒是国内首家获得ISO9000质量保证体系（BSI）国际认证的啤酒生产企业，以“让每瓶啤酒都得100分”为企业的质量方针，建立起了以顾客为导向的品质保证体系，产品以健康、安全、时尚的形象深受广大消费者的青睐。2005年4月金威通过HACCP、ISO14001、OHSAS18001三项认证，是全国啤酒行业中首家一次性通过该三项认证的企业。

金威啤酒产品主要销售广东，同时销往广西、福建、湖南、江西、江苏、安徽、陕西、黑龙江等20多个省市自治区及香港、澳门、东南亚等地区，在香港市场上居国产啤酒销量第一位。

金威啤酒集团建立了以“诚信、廉洁、和谐、效率”为核心价值理念的企业文化体系，内部形成了“人人爱岗敬业，人人全情投入，人人全情创新，人人身心愉悦”的优良的企业人文生态环境。金威啤酒关注民生，以“酿造老百姓最喜欢的啤酒”为企业的追求。金威以诚信为纽带，与广大供应商、经销商建立起了全新的战略合作伙伴关系，公开承诺不索拿供应商、经销商一分钱，不拖欠供应商、经销商一分钱。

金威啤酒集团拥有一个团结奋进、开拓进取的经营管理团队。董事局主席叶旭全曾被评为全国劳动模范、广东省劳动模范、广东省十大杰出青年、广东省十大经济风云人物、中国营销大奖十大营销人物、全国酿酒行业百名先进个人，并两次被评为广东省“优秀共产党员”。他同时也是中国著名的词作家，中国音乐文学学会副主席，他创作的《春天的故事》、《永远跟你走》等歌词作品曾多次荣获全国“五个一工程奖”、音乐最高奖“金钟奖”。

金威啤酒的中期发展目标是：到2009年达到年产能135万千升，年销量120万千升，进入国内啤酒企业前列，并从技术、管理、品牌、质量、效益、企业文化等各方面将金威打造成行业领跑者。

金威的长期发展目标是：从现在起到2014年，经过十年发展，达到年产能250万千升以上、年销量200万千升以上，利税超10亿元的大型啤酒集团公司，成为中国啤酒行业优秀标杆企业。

华润雪花收购金威啤酒

2013年2月5日，华润创业旗下的华润雪花与金威啤酒集团有限公司签订有关啤酒业务的交易协议，协议规定华润雪花将以53.8亿元人民币的价格，收购金威啤酒的啤酒生产、分销及销售业务，并包括相关的股东贷款和债项，以及金威啤酒位于成都、东莞、佛山、汕头、天津、西安及深圳的7间啤酒酿造厂，综合产能总计145万吨。

华润创业表示金威啤酒质量良好，品牌深受消费者认可，在中国市场尤其广东地区，拥有强大的市场份额、销售网络以及优质的生产设备。此次收购有助于增加华润雪花的产能和规模效应，进一步完善其在中国的销售网络，并持续提升华润创业在全国啤酒行业的领导地位。

Jinwei beer is a Hong Kong listed company (stock code 0124), which is the holding company of Guangdong Provincial Government under Guangdong Investment Holding Co., Ltd., the largest company in Hong Kong. In August 2004, Kingway beer group became a component of Hong Kong Hang Seng Composite Index. Jinwei beer (China) Co., Ltd. specializes in beer brewing and sales, and has jurisdiction over Shenzhen Jinwei Beer Co., Ltd., Shenzhen Jinwei Beer Brewing Co., Ltd., Jinwei beer (Shantou) Co., Ltd., Jinwei beer (Dongguan) Co., Ltd., Jinwei beer (Tianjin) Co., Ltd., Jinwei beer (Xi'an) Co., Ltd., Jinwei beer (Chengdu) Co., Ltd., Guangdong Province Haijinwei Beer Sales Co., Ltd. and other wholly-owned subsidiaries. In January 2004, Heineken group, an international well-known enterprise, joined Jinwei through Heineken Asia Pacific brewing (China) private Co., Ltd., holding about 21% of Jinwei beer group, becoming a strategic partner of Jinwei beer. Located in Luohu District, Shenzhen Jinwei Beer Co., Ltd. plans to produce 200000 kiloliters per year and put into production in July 1990. Shenzhen Jinwei Brewery Co., Ltd., located in Bao'an District, Shenzhen, plans to produce 400000 kiloliters per year, 200000 kiloliters in the first phase, and put into production in March 1997. Jinwei beer (Shantou) Co., Ltd., located in Jinyuan Industrial City, Shantou City, Guangdong Province, plans to produce 400000 kiloliters per year, 200000 kiloliters in the first phase, and put into production in December 2004. Jinwei beer (Dongguan) Co., Ltd., located in Songshan Lake Science and Technology Industrial Park, Dongguan City, Guangdong Province, plans to produce 400000 kiloliters per year, 200000 kiloliters in the first phase, and put into production in November 2005. Jinwei beer (Tianjin) Co., Ltd., located in Tianjin Airport Logistics Processing Zone, plans to produce 400000 kiloliters per year and 200000 kiloliters in the first phase, which is expected to be put into production in February 2006. It is the largest beer investment project in Tianjin at present. Jinwei beer (Xi'an) Co., Ltd., located in Xi'an Development Zone, plans to produce 400000 kiloliters per year and 200000 kiloliters in the first phase, and is expected to be put into production by the end of 2006. Jinwei beer (Chengdu) Co., Ltd., located in Chengdu high tech Development Zone, plans to produce 400000 kiloliters per year, 200000 kiloliters in the first phase, and is expected to be put into production in 2007. At present, Jinwei has a production capacity of one million tons, becoming one of the large beer groups in China and the first brand of Guangdong beer in national strategic expansion. Jinwei beer has the most advanced modern beer production technology and equipment in China and even in the world, and enjoys the reputation of "Jinwei technology". In March 2003, Jinwei beer green technology application research officially passed the identification of national authoritative experts, and in June 2004, Jinwei beer became a key national science and technology achievements promotion project of the Ministry of science and technology. Kingway has become the first advocate of "no formaldehyde brewing" green beer in China. Jinwei beer is the first beer manufacturer in China to obtain the international certification of ISO9000 quality assurance system (BSI). With the quality policy of "let every beer get 100 points", Jinwei beer has established a customer-oriented quality assurance system, and its products are favored by the majority of consumers with the image of health, safety and fashion. In April 2005, Jinwei passed the three certifications of HACCP, ISO14001 and OHSAS18001. It is the first enterprise in the beer industry to pass the three certifications at one time. Jinwei beer products are mainly sold in Guangdong, and at the same time, they are sold to more than 20 provinces and autonomous regions such as Guangxi, Fujian, Hunan, Jiangxi, Jiangsu, Anhui, Shaanxi, Heilongjiang, Hong Kong, Macao, Southeast Asia and other regions, ranking first in domestic beer sales in Hong Kong market. Jinwei Brewery Group has established an enterprise culture system with the core values of "integrity, integrity, harmony and efficiency". Inside, it has formed an excellent enterprise human ecological environment of "everyone loves his post and works hard, everyone invests in it wholeheartedly, everyone innovates wholeheartedly, and everyone is happy in body and mind". Jinwei beer pays attention to the people's livelihood and takes "brewing the most popular beer" as the enterprise's pursuit. Jinwei has established a brand-new strategic partnership with suppliers and dealers with integrity as the link, and has publicly promised not to claim any money from suppliers and dealers, and not to default on suppliers and dealers. Jinwei beer group has a united and enterprising management team. Ye Xuquan, chairman of the board of directors, has been named national model worker, Guangdong model worker, top 10 outstanding young people in Guangdong Province, top 10 economic figures in Guangdong Province, top 10 marketing figures of China Marketing Award, and one hundred advanced individuals in the national brewing industry, and twice named "outstanding communist Party member" in Guangdong Province. He is also a famous Chinese lyricist and vice chairman of the Chinese society of music and literature. His lyric works such as "story of spring" and "follow you forever" have won the national "five one project award" and the highest Music Award "Golden Bell Award" for many times. The medium-term development goal of Kingway beer is to achieve an annual production capacity of 1.35 million kiloliters and an annual sales volume of 1.2 million kiloliters by 2009, and to become a leader in the industry in terms of technology, management, brand, quality, efficiency and corporate culture. Jinwei's long-term development goal is: from now on to 2014, after ten years of development, it has reached a large beer group company with an annual production capacity of more than 2.5 million kiloliters, an annual sales volume of more than 2 million kiloliters, and a profit and tax of more than 1 billion yuan, becoming an excellent benchmark enterprise in the beer industry of China. On February 5, 2013, Cr snow purchased Jinwei beer. CR snow, a subsidiary of Cr venture, signed a transaction agreement with Jinwei Beer Group Co., Ltd. on beer business. The agreement stipulated that CR snow would purchase the beer production, distribution and sales business of Jinwei beer at a price of 5.38 billion yuan, including related shareholder loans and debts, and Jinwei beer is located in Chengdu 7 breweries in Dongguan, Foshan, Shantou, Tianjin, Xi'an and Shenzhen, with a total capacity of 1.45 million tons. CR venture said that Jinwei beer is of good quality and its brand is well recognized by consumers. It has a strong market share, sales network and high-quality production equipment in the Chinese market, especially in Guangdong. The acquisition will help to increase the capacity and scale effect of Cr snow, further improve its sales network in China, and continue to enhance the leading position of Cr venture in the national beer industry.

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