斐乐FILA品牌怎么样 申请店铺

知名鞋服品牌，始于1911年意大利，艺术/奢华运动服饰的典范，2009年安踏收购百丽国际拥有的Fila中国商标，并负责在大中华区推广和分销Fila中国商标的产品

意大利百年生活时尚品牌FILA创建于1911年，是FILA兄弟在意大利Biella小镇创立的一家纺织和针织的服装企业。上世纪七十年代，为配合多元化发展，FILA 转向运动服饰，先后开发了网球、高尔夫、健身、滑雪、登山、篮球等系列。

今日的FILA更以积极向上、不断拼搏和永不放弃的探索精神为品牌理念，颠覆传统运动形象，以新的时尚生活品牌形象传递着百年来不变的热情与活力，产品行销美国、 意大利、韩国、日本等三十多个国家。

近年来，FILA不断推出多条各具风格的产品线，提供包括时尚休闲的White Line，具备运动功能性的Red LINE，与设计师Ginny Hilfiger联名的Ginny Line亲子等穿搭选择。2016年春夏，FILA迎来了与Jason Wu的跨界合作，随着百年意式优雅与高级时装的碰撞，正式了开启高级运动时装的崭新领域。

FILA品牌由香港联亚在2005年9月引入中国市场，2006年，FILA旗舰店在上海开业。2007年下半年，FILA将FILA品牌中国区（包含香港、澳门地区）所有权益作价4800万美元转让给百丽国际。

2009年8月12日晚，安踏发布公告，称其全资附属公司原动力，将收购百丽国际拥有Fila中国商标，负责在中国大陆、香港和澳门推广和分销Fila中国商标的产品。

Famous shoes and clothing brand, started in Italy in 1911, a model of art / luxury sportswear, Anta acquired the FILA China trademark owned by Belle International in 2009, and was responsible for the promotion and distribution of FILA China trademark products in Greater China, Italian century life fashion brand FILA was founded in 1911. It is a textile and knitting clothing enterprise founded by FILA brothers in Biella Town, Italy. In the 1970s, in order to cooperate with the diversified development, FILA turned to sports clothing and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series. Today's FILA takes the spirit of positive, continuous struggle and never give up exploration as its brand concept, subverts the traditional sports image, and conveys the constant enthusiasm and vitality of a century with the new fashion life brand image. Its products are sold in more than 30 countries, including the United States, Italy, South Korea, Japan, etc. In recent years, FILA has continuously launched a number of product lines with different styles, providing fashionable and leisure whiteline, redline with sports functions, Ginny line parents and children jointly named with designer Ginny Hilfiger and other dressing options. In the spring and summer of 2016, FILA ushered in cross-border cooperation with Jason Wu. With the collision of century old Italian elegance and haute couture, it officially opened a new field of haute couture. FILA brand was introduced into the Chinese market by Lianya Hong Kong in September 2005. In 2006, FILA flagship store opened in Shanghai. In the second half of 2007, FILA transferred the ownership rights and interests of FILA brand in China (including Hong Kong and Macao) to Belle International for us $48 million. On the evening of August 12, 2009, Anta announced that its wholly-owned subsidiary, prime power, will acquire Belle International, which owns the FILA China trademark, and is responsible for promoting and distributing the products of FILA China Trademark in mainland China, Hong Kong and Macao.

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