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Swiky group was established in 2000. It owns Shenzhen Ruiqi Jewelry Co., Ltd., Shenzhen jinruiqi Jewelry Co., Ltd., Shenzhen swiky chain organization and Hong Kong Ruiqi Jewelry Co., Ltd. The group focuses on jewelry and peripheral product business. It is a comprehensive enterprise group integrating R & D, design, production, wholesale, retail and peripheral product business of jewelry. Founded in 2003, Shenzhen Ruiqi Jewelry Co., Ltd. (hereinafter referred to as Shenzhen Ruiqi) is mainly engaged in the wholesale business of gold, K-gold, platinum, hard gold and other jewelry. Its market covers all provinces, regions and municipalities directly under the central government. It is one of the largest jewelry distributors in China. After nearly ten years of market expansion, Shenzhen Ruiqi's sales market has spread all over the country. It not only has agents and distributors at all levels in all provinces and regions, but also has established strategic supply cooperation with major domestic retailers, forming a multi-dimensional and three-dimensional sales network. After reconstruction and upgrading in 2012, Shenzhen jinruiqi Jewelry Co., Ltd. (hereinafter referred to as "jinruiqi") has more than 1200 technical workers in its gold factory, K gold factory and platinum factory, and employs more than 50 international and domestic excellent designers and senior technicians. With the concept of "innovation", jinruiqi has made a breakthrough in the technology of fashion gold technology. The "hollow", "fine batch", "lace", "composite three-dimensional structure" and "pulling sand" technologies created "cool gold" fashion gold. Jinruiqi also has advantages in the R & D and production of fashion K-gold and boutique platinum jewelry, and has a wide influence in the jewelry industry. Swiky chain, as a branch of Hong Kong Ruiqi Jewelry Co., Ltd. in China, focuses on domestic jewelry retail business. Swiky brand is positioned in the high and middle end market, and its style is positioned as "fashion" and "boutique". At present, the market network is all over the country, with nearly 200 retail terminals. The brand concept of "fashion" and "boutique" has been rooted in the consumer market. Swiky's "five-star shopping guide" and "five-star store manager" store management mode in the retail terminal innovates the retail operation management mode and is widely imitated by peers. Swiky chain organization focuses on the innovation of marketing mode and operation mode, and plans to develop into one of the retail chain organizations with considerable scale and domestic profitability in the next few years.

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