钟牌414品牌怎么样 申请店铺

钟牌414牌毛巾是由创始人李康年于1937年创立的。1937年“八一三”事变，上海抗日战争爆发，中国国货因受战火影响，中高挡国产毛巾脱销，国货公司老板等人商定创办中国萃众毛巾制造有限公司，公司成立后，李康年登报征求商标图案，最后在几百件的设计稿件中一件以古代“钟”为图案的商标作品脱颖而出。商标《钟》的含意有三：其一是钟，金属铸，扣之有声，其二是产品问世之年正处于抗日战争时期“国人使用国货”，警钟长鸣，提倡爱国；其三，产品质量拔萃超众，故以萃众为厂名，并以萃众两字组成钟形图案为商标。当年由于消费者对钟牌认知度不够，很少有人问津，销售商也不愿意进货，于是，李康年就提出给销售商送毛巾，请销售商试一试，后来货号就选用“试一试”的谐音“414”。

钟牌414牌作为复合商标早在民国28年就注册，1947年再次以“钟牌414牌”向南京商标局注册，并获得了商标专用权，1948年在上海国货展览会上获特等奖。1954年公私合营后，又向国家商标局申请注册了“钟牌”和“414牌”的复合商标即“钟牌414牌”商标。

钟牌414牌毛巾图案看似简单，其实白底三种颜色的彩条各有所含义，红色象征春暖花开，姹紫嫣红；绿色象征郁郁葱葱，荷绿一片；蓝色象征蔚蓝长空，秋高气爽；白底色象征冬天白雪皑皑，瑞雪丰年，414毛巾成为春夏秋冬四季皆宜，老少适用的毛巾。再仔细一看在色白条之相间处加上同类深色嵌条，这样使产品色白更加分明，粗细相辅，拱云托月般显示出眉清目秀的神采。414毛巾不仅设计严谨，而且选料讲究，工艺严格，内在质地精良，手感柔软，采用士林还原染料，色泽久洗常新，而且价格实惠，所以拥有广大消费者。

“钟牌414牌”商标自上海市著名商标评定以来，已连续五次获得上海市著名商标，又连续十一次蝉联上海市名牌产品称号。

上海萃众毛巾总厂是上海龙头（集团）股份有限公司全资子公司，前身是中国萃众制造股份有限公司。

上海萃众毛巾总是集产品研发、生产、销售、物流为一体的专业毛巾生产企业，旗下拥有“钟牌414”、“红云”两大品牌。公司共有职工500余人，其中技术研发管理人员60余人。
公司秉承扎根上海、立足江浙、面向全国的发展战略扎实前进，并积极开拓海外市场。产品由当年的414彩条毛巾发展至今已拥6大系列180多个品种，主要涵盖彩条巾、螺旋巾、印花巾、丝露绒绣花巾、柔软美容巾、纤维素纤维毛巾、装饰礼品巾等各个品种，深受国内外消费者的赞誉。

“承前启后、拔萃超众”的品牌口号，缔造了属于萃众的优秀品质与良好口碑。公司于2000年通过了国家ISO9002质量体系认证并于2001年在企业内部使用了ERP计算机网络管理系统以提高运营与服务质量。2004年又对企业的运行模式及机制进行了改革，使企业的发展能适应市场经济的需求。“钟牌414”商标已连续6次被评定为上海市著名商标，连续11次荣获上海名牌产品称号。2006年“钟牌414”品牌又被国家商务部评为“中华老字号”。同时在多年的上海快速消费品的评比中，“钟牌414”产品与本企业多次荣获《上海畅销快速消费品》、《上海消费满意产品》、《上海优质服务企业》等称号及《上海快速销费品综合实力金品奖》等奖项。

面对愈演愈烈的市场竞争，上海萃众毛巾总厂将继续大力实施品牌发展战略，以品牌文化与产品品质为依托，努力打造国际知名的纺织品牌，为中国民族工业的发展做出自己的贡献！

Zhong brand 414 towel was founded by Li Kangnian in 1937. In 1937, "813" incident, the Anti Japanese war broke out in Shanghai. Due to the impact of the war, Chinese domestic towels were out of stock in the middle and high-end. The boss of the company and others agreed to establish China cuizhong towel manufacturing Co., Ltd. after the establishment of the company, Li Kangnian published a newspaper to ask for trademark patterns. At last, in hundreds of design manuscripts, a trademark work with the ancient "clock" pattern stood out. The meaning of the trademark "Zhong" has three aspects: one is the bell, which is made of metal and has a sound when it is buckled; the other is that the year when the product came out is in the period of Anti Japanese War, "the Chinese people use the national products", the alarm bell is always ringing, advocating patriotism; the third is that the product quality is superior to the masses, so it takes the masses as the name of the factory, and the bell pattern composed of the words "masses" as the trademark. At that time, because consumers didn't know enough about the clock brand, few people paid attention to it, and the sellers were not willing to purchase goods, so Li Kangnian proposed to send towels to the sellers, asking the sellers to have a try, and then the product number chose the homophonic "414" of "try". As a composite trademark, Zhongpai 414 was registered as early as the 28th year of the Republic of China. In 1947, Zhongpai 414 was again registered with the Nanjing trademark office and obtained the exclusive right to use the trademark. In 1948, Zhongpai 414 won the special prize at the Shanghai National Products Exhibition. After the public-private joint venture in 1954, it applied to the State Trademark Office to register the composite trademark of "Zhong Pai" and "414 Pai", that is, "Zhong Pai 414 Pai". The design of Zhongpai 414 towel seems simple, but in fact, the color bars of three colors on the white background have different meanings. Red symbolizes the blooming of spring and colorful flowers; green symbolizes the lush and lotus green; blue symbolizes the blue sky and cool autumn; white background symbolizes the snow in winter and the snow in the spring, summer, autumn and winter. 414 towel is suitable for all seasons, old and young. Take a closer look and add the same kind of dark fillets between the white and color strips, so that the color and white of the product are more distinct, the thickness of the product is complementary, and the arch cloud is like the moon, which shows the elegant appearance. 414 towel not only has strict design, but also has exquisite material selection, strict technology, excellent internal texture, soft hand feeling. It uses Shilin vat dye, and its color is always new after long washing, and the price is affordable, so it has a large number of consumers. "Zhong brand 414" trademark has been awarded Shanghai famous trademark for five times and Shanghai famous brand product title for eleven times since Shanghai famous trademark evaluation. Shanghai cuizhong towel General Factory is a wholly-owned subsidiary of Shanghai leading (Group) Co., Ltd., formerly known as China cuizhong Manufacturing Co., Ltd. Shanghai cuizhong towel is always a professional towel manufacturer integrating product R & D, production, sales and logistics. It has two major brands of "Zhongpai 414" and "Hongyun". The company has more than 500 employees, including more than 60 technical R & D management personnel. Adhering to the development strategy of taking root in Shanghai, based on Jiangsu and Zhejiang, and facing the whole country, the company has made solid progress and actively explored overseas markets. The products have developed from 414 colored towel to more than 180 varieties in 6 series, mainly including colored towel, spiral towel, printing towel, silk dew Embroidery Flower towel, soft beauty towel, cellulose fiber towel, decorative gift towel and other varieties, which are highly praised by consumers at home and abroad. The brand slogan of "connecting the past with the future, and excelling the masses" has created excellent quality and good reputation belonging to the masses. The company passed the national ISO9002 quality system certification in 2000 and used ERP computer network management system in 2001 to improve the operation and service quality. In 2004, the operation mode and mechanism of enterprises were reformed, so that the development of enterprises can meet the needs of market economy. "Zhongpai 414" trademark has been appraised as a famous trademark of Shanghai for 6 times in a row and won the title of Shanghai famous brand product for 11 times in a row. In 2006, "Zhongpai 414" brand was rated as "China time honored brand" by the Ministry of Commerce of the people's Republic of China. At the same time, in the evaluation of Shanghai fast moving consumer goods for many years, "Zhongpai 414" products and our company have won many awards such as "Shanghai best selling fast moving consumer goods", "Shanghai consumer satisfaction products", "Shanghai high quality service enterprise" and "Shanghai fast moving consumer goods comprehensive strength Gold Award". In the face of increasingly fierce market competition, Shanghai cuizhong towel general factory will continue to vigorously implement the brand development strategy, relying on brand culture and product quality, strive to build an internationally famous textile brand, and make its own contribution to the development of China's national industry!

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