奶牛梦工场品牌怎么样申请店铺

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奶牛梦工场在牛奶乳品行业中的票数：11 更新时间：2024-11-22

奶牛梦工场是哪个国家的品牌？「奶牛梦工场」是重庆光大集团乳业股份有限公司旗下著名品牌。该品牌发源于重庆市，由创始人吴 * 奕在2013年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

重庆光大集团乳业股份有限公司成立于2013年8月，是在有效整合重庆光大（集团）有限公司奶牛养殖、乳品研发与加工、乳品销售三大版块的优势资源后而设立。光大乳业立足于产投结合、多元发展的新型经营模式，集畜牧业、乳品加工业、观光农业、环保产业及健康食品销售等为一体，以“科技为根，打造现代产业；资源为本，营造绿色家园”为经营宗旨，旗下各分子公司坚持经营相对独立，资源相互融合，构成有机整体，为光大乳业成为西南地区具影响力的健康食品企业奠定坚实基础。

光大乳业将生产资源与健康文化资源有机融合，发展以奶牛文化为主题的特色观光体验式营销，建设了动感新奇的奶牛科技馆，已成为寓教于乐的青少年科普教育基地。通过产业带动和文化驱动，有效整合主题资源。在区域经济带动方面，光大乳业一直以推动当地“建设社会主义新农村”建设为己任，积极开展城乡统筹发展的试点工作。通过配合实施土地流转、农民变市民等工程，开展为农民提供品种改良、普及科学饲养、增加就业岗位、免费技术培训、一对一扶持特困户等多项措施，切实带动了区域农业经济结构调整和农业可持续性发展。

光大乳业先后拥有位于重庆市江北区的鱼嘴牧场、主牧场、玉峰山牧场及巴南第四、第五牧场，位于江北鱼嘴的10万吨乳品生产加工基地及正在兴建的16万吨乳品加工基地，对光大乳业业务拓展形成有力支撑。光大乳业销售增长率在全国名列前茅，旗下梦工场系列乳品总计60余个品项，已通过直营专卖、加盟连锁、商超、团购及区域经销等渠道，将销售区域辐射整个重庆，成为重庆市民信赖的高品质牛奶，不断升级的连锁专卖，在乳品销售基础上发展为综合性、多元化的市民健康生活加油站，推动光大乳业成为西南地区乳业发展的创新典范。未来，光大乳业将充分发挥产业链整合集中优势，通过信息化、精细化的管理、差异化的产品与服务、创新的经营模式形成公司的核心竞争力，专注于将发展成为国内具影响力的综合型食品零售集团。

Founded in August 2013, Chongqing Everbright Group Dairy Co., Ltd. is established after the effective integration of the advantages of dairy farming, dairy research and development and processing, and dairy sales. Everbright dairy is based on the new business model of combination of production and investment and diversified development, integrating animal husbandry, dairy processing industry, sightseeing agriculture, environmental protection industry and healthy food sales, with the business tenet of "science and technology as the root, building a modern industry; resource-based, building a green home". Its subsidiaries insist on relatively independent operation, resource integration and organic integration It will lay a solid foundation for Everbright dairy to become an influential healthy food enterprise in Southwest China. Everbright dairy industry organically integrates production resources and health culture resources, develops characteristic tourism and experiential marketing with cow culture as the theme, builds a dynamic and novel cow science and Technology Museum, and has become a popular science education base for teenagers. Through industry driven and culture driven, effectively integrate theme resources. In the aspect of regional economic promotion, Everbright dairy has been taking promoting the construction of "building a new socialist countryside" as its own duty, and actively carrying out the pilot work of urban and rural overall development. By cooperating with the implementation of projects such as land transfer and transformation of farmers into citizens, we have carried out a number of measures such as providing farmers with variety improvement, popularizing scientific breeding, increasing employment, free technical training, one-on-one support for the extremely poor households, and effectively promoted the adjustment of regional agricultural economic structure and the sustainable development of agriculture. Everbright dairy has successively owned Yuzui ranch, main ranch, Yufengshan ranch and Banan 4th and 5th ranch in Jiangbei District, Chongqing, 100000 tons of dairy production and processing base in Yuzui of Jiangbei and 160000 tons of dairy processing base under construction, which forms a strong support for the business expansion of Everbright dairy. Everbright dairy's sales growth rate is among the highest in the country, with more than 60 dairy products in DreamWorks. Through direct marketing, franchising, supermarket, group buying and regional distribution, Everbright dairy has spread its sales area to Chongqing, becoming a high-quality milk trusted by Chongqing citizens, an upgraded chain monopoly, which has developed into a comprehensive and diversified dairy sales base To promote Everbright dairy to become an innovative model for the development of dairy industry in Southwest China. In the future, Everbright dairy will give full play to the advantages of industrial chain integration and concentration, form the company's core competitiveness through informatization, refined management, differentiated products and services, and innovative business model, and focus on developing into an influential comprehensive food retail group in China.

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