棠枫快捷酒店品牌怎么样 申请店铺
北京棠枫酒店管理有限公司旗下有棠枫艺术酒店,棠枫酒店现共有客房1180间,固定会员35000名,每年入住40余万人次。年营业额7320余万元。
设计团队:公司的设计团队人员全部毕业于国内知名大学并拥有7年以上实操经验,每年定期到韩国深入学习,我们一直坚持棠枫品牌的独特气质,坚持品牌独创的设计理念、原则及手法, 因此,无论是文化气息的艺术设计还是国际质感的后现代设计,创造性一直是我们团队的整体追求。我们力求用独特的品牌设计理念,资深的设计技术,国际化的设计团队,将世界文化融入中国酒店设计潮流之中,铸造顶级的中国原创品牌。
管理团队:公司管理团队人员全部毕业于酒店管理、营销策划与管理、工商管理等专业并拥有8年以上实操经验,依托国内外著名酒店先进成熟的管理模式,结合本土化酒店企业发展现状,用科学先进的管理理念打造出具有独特品牌气质的棠枫酒店管理精英团队,我们全力服务于星级酒店管理、大型社会餐饮企业提供酒店委托管理、顾问管理、服务咨询、开业筹备管理、营销策划、专业培训、企业诊断等业务范畴。
营销团队:在经济全球化竞争十分激烈的市场环境里,传统的营销理念已经不能适应市场竞争的需要。差异化的营销理念一直是所有人的追求,酒店受到外部驱动因素诸如技术、经济和市场的压力,也面临自己内部组织变化的挑战,棠枫艺术酒店营销团队定期深入市场调研,把握酒店行业市场命脉,打造出具有差异化市场营销理念的棠枫品牌营销体系。我们力求在市场化流行的蓝海战略中树立独特的红海战略。
Beijing Tangfeng Hotel Management Co., Ltd. has Tangfeng Art Hotel. Tangfeng hotel now has 1180 guest rooms, 35000 fixed members and over 400000 person times a year. The annual turnover is over 73.2 million yuan. Design team: all the design team members of the company graduated from famous universities in China and have more than 7 years of practical experience. We regularly go to South Korea for in-depth study every year. We always adhere to the unique temperament of the Tangfeng brand and the original design concept, principles and methods of the brand. Therefore, whether it is the artistic design with cultural flavor or the post-modern design with international texture, creativity has always been Our team's overall pursuit. We strive to use unique brand design concept, senior design technology and international design team to integrate world culture into the trend of Chinese hotel design and create the top Chinese original brand. Management team: all the management team members of the company graduated from the major of hotel management, marketing planning and management, business management, etc. with more than 8 years of practical experience, relying on the advanced and mature management mode of famous hotels at home and abroad, combined with the development status of local hotel enterprises, and using the advanced management concept of science to create the Tangfeng hotel management elite team with unique brand temperament They are dedicated to star hotel management, large-scale social catering enterprises to provide hotel entrusted management, consulting management, service consulting, opening preparation management, marketing planning, professional training, enterprise diagnosis and other business areas. Marketing team: in the fierce market environment of economic globalization, the traditional marketing concept has been unable to meet the needs of market competition. The differentiated marketing concept has always been the pursuit of all people. The hotel is under the pressure of external driving factors such as technology, economy and market, but also facing the challenge of its own internal organizational changes. The marketing team of Tangfeng Art Hotel regularly conducts in-depth market research, grasps the market pulse of the hotel industry, and creates a brand marketing system of Tangfeng with differentiated marketing concept. We strive to establish a unique red sea strategy in the popular market-oriented blue sea strategy.
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