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Founded in 1997, Shanghai famous brand products, with the psychological age of 25-35 years old new women as the target audience, famous for its unique original charm nationwide broadcast: broadcast was founded in 1997, taking the meaning from the poem collection "the book of songs" in the sentence: "broadcast Jue Baigu, real letter Si Huo", metaphorical meaning of hope, dissemination, seeding. Broadcast: broadcast to create a fashionable but Oriental brand culture, to provide a new lifestyle and unique life experience for the new women who pursue fashion and insist on self. Before 2005, broadcast: the broadcast products were fresh and simple, full of romantic rural flavor, and the design was very original, which once became the object of imitation and plagiarism of many peers. In 2005, broadcast: Broadcast launched the international brand strategy, invited Wang Tao, a British designer, as the director of brand design, to make a new position of broadcast: broadcast, and create a broadcast: Broadcast spirit combining western pop and oriental culture. Broadcast: it has been transformed into an intelligent and elegant fashion women's clothing brand, insisting on providing high-quality and high-style products and services for women consumers. Broadcast: the spirit of broadcasting is the elegance and understanding in the heart, the attitude away from material return to thinking, the essence of thousands of changes in fashion, and the soft and strong heart. Broadcast: the core value of the brand is "insist on all the beautiful things", and the target audience is the new women in the age of 25-35. The product uses the Oriental Language to interpret the Western elements. It is implicit, generous, unobtrusive, slightly neutral and romantic, revealing the intellectual simplicity, reflecting the temperament of urban new women's being able and elegant. Pay attention to collocation, pay attention to change and combination to match different occasions, mood and personality. Pay attention to detail handling, stress the emotion brought by fabric and the freedom given by cutting, and get the feeling and resonance beyond the product itself. Today's broadcast: broadcast has nearly 700 exclusive stores and shopping malls in China, covering 25 provinces. It has entered the first tier shopping malls in Beijing, Shanghai, Guangzhou, Hangzhou, Nanjing, Wuhan, Zhengzhou and other first tier cities, with an annual market share of more than 1.8 billion yuan.

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