金湘叶品牌怎么样 申请店铺

我要投票 金湘叶在茶叶行业中的票数:547 更新时间:2025-12-14
金湘叶是哪个国家的品牌?「金湘叶」是 湖南金湘叶茶业股份有限公司 旗下著名品牌。该品牌发源于湖南省益阳市,由创始人黄 * 安在2007年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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金湘叶怎么样

湖南金湘叶茶业股份有限公司是一家集茶叶种植、产品研发、生产、销售为一体的安化黑茶航母型企业。公司落户于安化黑茶产业园区,占地73亩,新建标准化厂房面积达2.57万平方米,总投资8000余万元,建成年产1.5万吨优质安化黑茶清洁化生产线。

一、公司发展情况简介

公司前身为益阳市安化华茗茶厂,于2007年由原益阳地区茶叶公司总经理、益阳地区茶厂厂长仇大洲先生创办。公司先后注册了“湘叶”、“金湘叶”等商标。经过几年专注、坚持的努力打拼,到2014年底,公司年产值突破3000万元,创利税600余万元,从一个名不见经传的小厂,成为了深受业内外认可的企业。

目前,金湘叶营销触角延伸到数十个大中城市和地区,产品畅销全国各地,出口韩国、日本、南美、西欧等国家和地区。

二、优化,执着追求品质

一是严格保障原材料质量。金湘叶在柘溪库区拥有无公害自主茶园基地上千亩,并联营茶马古道沿线茶园、六步溪荒山野生茶园等多个基地上万亩,为产品打下坚实的原料基础。在加工基地建设的同时,公司又启动了田庄乡白沙溪村5000亩自主茶园基地的建设。

二是严格保障清洁化生产。2011年,扩股增资建设总部与新基地,公司按照现代化、标准化、清洁化、优质化要求,根据工艺流程科学配置生产功能区,保障从原料入厂到成品入库全程不落地,既遵循传统工艺又充分发挥机械化优势。目前,金湘叶新基地一期工程已建成,同时二期的黑茶陈化库、黑茶研发中心等创新工程也正在进一步的规划建设中。

三是严格保障制作工艺的精细。公司对制茶工艺上的每一道工序都有极其严格的要求和指标。公司创办人仇大洲坚持27年亲手制茶,充分掌控了鲜叶的揉捻和渥堆、毛茶的拼配和烘焙、成品的蒸制和“发花”等等关键环节,还融合微生物发酵等现代科学完善工艺。为了形成技术核心,培养工艺技术团队,除了独到方法和经验的传承,公司还聘请湖南农大茶叶研究所教授进行指导和把关。

四是严格把握市场需求的细节。公司不仅对品质的要求严苛,对产品质量和消费契合度的追求,也已经到了十分执着甚至极为固执的程度。例如新近开发的“大极”、“至简”、“原生”等新系列产品,不仅保留了一贯的优良品质,而且对黑茶茶砖、茶饼的传统形态进行解块处理,以颗粒状成品茶面市,解决了消费者撬茶难、泡茶难的问题,赢得了市场的充分肯定。

三、打造平台,提炼企业核心竞争力

核心竞争力永远是企业成长的根本,除了完善硬件设施建设和稳定的产品质量,人力资源的优势是企业高速发展极为重要的因素。

在金湘叶,英雄不问出身,市场和生产车间才是员工实现自我价值、兼济企业和社会的主战场。从产品研发、生产检测、品牌运作到营销策划,谁有能耐谁上阵,谁有功劳谁受奖,充分激发出了员工的创造活力。

公司目前拥有高级经济师3人,高级茶艺师6人,中级茶艺师、工程师、会计师等18人,正是这些人组成了金湘叶核心的技术团队和管理团队。

公司通过以事业留人,以团队育人,以机制选人,以激励催人,以感情暖人,打造出以人为本的核心竞争优势。

金湘叶的成长,得益于安化黑茶的迅速复兴和长足发展,得益于人们对健康的需求,得益于政府的政策推动和茶企的共同努力。


Hunan jinxiangye Tea Co., Ltd. is an aircraft carrier type enterprise integrating tea planting, product research and development, production and sales. The company is located in Anhua Black Tea Industrial Park, covering an area of 73 mu, with a new standardized workshop area of 25700 square meters, a total investment of more than 80 million yuan, and a clean production line with an annual output of 15000 tons of high-quality Anhua black tea. 1、 Company development profile the company formerly known as Yiyang Anhua Huaming tea factory was founded in 2007 by Mr. Qiu Dazhou, former general manager of Yiyang Tea Company and director of Yiyang Tea Factory. The company has registered "Xiangye", "jinxiangye" and other trademarks. After several years of dedicated and persistent efforts, by the end of 2014, the company's annual output value exceeded 30 million yuan, generating more than 6 million yuan of profits and taxes. From an unknown small factory, it has become a deeply recognized enterprise both inside and outside the industry. At present, jinxiangye's marketing tentacles extend to dozens of large and medium-sized cities and regions. Its products sell well all over the country and are exported to South Korea, Japan, South America, Western Europe and other countries and regions. 2、 The first is to strictly guarantee the quality of raw materials. In Zhexi reservoir area, jinxiangye has thousands of acres of pollution-free independent tea garden bases, and has associated tens of thousands of acres of tea gardens along the ancient tea horse road, liubuxi barren mountain wild tea garden and other bases, laying a solid raw material foundation for the products. At the same time of processing base construction, the company also launched the construction of 5000 mu independent tea garden base in Baisha village, Tianzhuang township. Second, strictly guarantee cleaner production. In 2011, the company expanded its shares and increased capital to build its headquarters and new base. According to the requirements of modernization, standardization, cleaning and high quality, the company scientifically configured the production functional area according to the technological process to ensure that the whole process from the raw materials entering the factory to the finished products entering the warehouse does not land, which not only follows the traditional process but also gives full play to the advantages of mechanization. At present, the first phase of jinxiangye new base project has been completed, while the second phase of black tea aging warehouse, black tea R & D center and other innovative projects are also under further planning and construction. The third is to strictly guarantee the fine production process. The company has extremely strict requirements and indicators for each process of tea making process. Qiu Dazhou, the founder of the company, insisted on making tea by himself for 27 years, fully controlled the key links such as rolling and piling of fresh leaves, matching and baking of Mao tea, steaming and "blooming" of finished products, and also integrated modern scientific and perfect technology such as microbial fermentation. In order to form the technology core and cultivate the technology team, in addition to the inheritance of unique methods and experience, the company also hired professors from Hunan Agricultural University Tea Research Institute to guide and check. Fourth, we should strictly grasp the details of market demand. The company not only has strict requirements for quality, but also pursues the conformity of product quality and consumption. For example, the newly developed new series of products, such as "Daiji", "Zhijian" and "Yuanyuan", not only retain the consistent excellent quality, but also break up the traditional forms of black tea brick and tea cake, and put the granulated finished tea on the market, solving the problem that it is difficult for consumers to pry and make tea, and winning the full affirmation of the market. 3、 Building a platform and refining the core competitiveness of the core competitiveness of the enterprise is always the fundamental for the growth of the enterprise. In addition to improving the construction of hardware facilities and stable product quality, the advantage of human resources is an extremely important factor for the rapid development of the enterprise. In jinxiangye, heroes don't care about their origins. The market and production workshop are the main battlefields for employees to realize their self-worth and help enterprises and society. From product research and development, production testing, brand operation to marketing planning, who has the ability to fight, who has the credit who receives the award, has fully stimulated the creativity of employees. At present, the company has 3 senior economists, 6 senior tea artists, 18 middle-level tea artists, engineers, accountants and so on, who constitute the core technical team and management team of jinxiangye. The company has created the core competitive advantage of people-oriented by retaining talents by career, educating talents by team, selecting talents by mechanism, encouraging and urging people, warming people by emotion. The growth of jinxiangye benefits from the rapid rejuvenation and rapid development of Anhua black tea, the people's demand for health, the government's policy promotion and the joint efforts of tea enterprises.

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本页详细列出关于金湘叶的品牌信息,含品牌所属公司介绍,金湘叶所处行业的品牌地位及优势。
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