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Hunan jinxiangye Tea Co., Ltd. is an aircraft carrier type enterprise integrating tea planting, product research and development, production and sales. The company is located in Anhua Black Tea Industrial Park, covering an area of 73 mu, with a new standardized workshop area of 25700 square meters, a total investment of more than 80 million yuan, and a clean production line with an annual output of 15000 tons of high-quality Anhua black tea. 1、 Company development profile the company formerly known as Yiyang Anhua Huaming tea factory was founded in 2007 by Mr. Qiu Dazhou, former general manager of Yiyang Tea Company and director of Yiyang Tea Factory. The company has registered "Xiangye", "jinxiangye" and other trademarks. After several years of dedicated and persistent efforts, by the end of 2014, the company's annual output value exceeded 30 million yuan, generating more than 6 million yuan of profits and taxes. From an unknown small factory, it has become a deeply recognized enterprise both inside and outside the industry. At present, jinxiangye's marketing tentacles extend to dozens of large and medium-sized cities and regions. Its products sell well all over the country and are exported to South Korea, Japan, South America, Western Europe and other countries and regions. 2、 The first is to strictly guarantee the quality of raw materials. In Zhexi reservoir area, jinxiangye has thousands of acres of pollution-free independent tea garden bases, and has associated tens of thousands of acres of tea gardens along the ancient tea horse road, liubuxi barren mountain wild tea garden and other bases, laying a solid raw material foundation for the products. At the same time of processing base construction, the company also launched the construction of 5000 mu independent tea garden base in Baisha village, Tianzhuang township. Second, strictly guarantee cleaner production. In 2011, the company expanded its shares and increased capital to build its headquarters and new base. According to the requirements of modernization, standardization, cleaning and high quality, the company scientifically configured the production functional area according to the technological process to ensure that the whole process from the raw materials entering the factory to the finished products entering the warehouse does not land, which not only follows the traditional process but also gives full play to the advantages of mechanization. At present, the first phase of jinxiangye new base project has been completed, while the second phase of black tea aging warehouse, black tea R & D center and other innovative projects are also under further planning and construction. The third is to strictly guarantee the fine production process. The company has extremely strict requirements and indicators for each process of tea making process. Qiu Dazhou, the founder of the company, insisted on making tea by himself for 27 years, fully controlled the key links such as rolling and piling of fresh leaves, matching and baking of Mao tea, steaming and "blooming" of finished products, and also integrated modern scientific and perfect technology such as microbial fermentation. In order to form the technology core and cultivate the technology team, in addition to the inheritance of unique methods and experience, the company also hired professors from Hunan Agricultural University Tea Research Institute to guide and check. Fourth, we should strictly grasp the details of market demand. The company not only has strict requirements for quality, but also pursues the conformity of product quality and consumption. For example, the newly developed new series of products, such as "Daiji", "Zhijian" and "Yuanyuan", not only retain the consistent excellent quality, but also break up the traditional forms of black tea brick and tea cake, and put the granulated finished tea on the market, solving the problem that it is difficult for consumers to pry and make tea, and winning the full affirmation of the market. 3、 Building a platform and refining the core competitiveness of the core competitiveness of the enterprise is always the fundamental for the growth of the enterprise. In addition to improving the construction of hardware facilities and stable product quality, the advantage of human resources is an extremely important factor for the rapid development of the enterprise. In jinxiangye, heroes don't care about their origins. The market and production workshop are the main battlefields for employees to realize their self-worth and help enterprises and society. From product research and development, production testing, brand operation to marketing planning, who has the ability to fight, who has the credit who receives the award, has fully stimulated the creativity of employees. At present, the company has 3 senior economists, 6 senior tea artists, 18 middle-level tea artists, engineers, accountants and so on, who constitute the core technical team and management team of jinxiangye. The company has created the core competitive advantage of people-oriented by retaining talents by career, educating talents by team, selecting talents by mechanism, encouraging and urging people, warming people by emotion. The growth of jinxiangye benefits from the rapid rejuvenation and rapid development of Anhua black tea, the people's demand for health, the government's policy promotion and the joint efforts of tea enterprises.

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