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 在传统网吧正走下坡路的今天，一些网吧投资业者改变原有模式、调整消费人群定位，将融合了咖啡吧的休闲、饮品功能和网吧上网功能的复合型网吧新业态--“网咖”推向了市场，给日渐低迷的网吧行业吹来一阵“新潮风”。2013年5月份在临平中都广场成功开设的“杰拉网咖”就蠃得了业内和许多用户的高度评价。

“杰拉网咖”是浙江杰拉信息服务有限公司临平旗舰店，由浙江顶尚信息服务连锁有限公司投资，并将逐步发展为落地在余杭区，争取申请省厅认定的网吧连锁企业。“杰拉网咖”也是余杭区优先家运用网吧3.0版本商业模式，其鲜明独特的品牌定位、融网吧与咖啡馆功能于一体的创新经营模式、植入地中海休闲主题概念以及绿色健康的经营理念，全面革新了传统网吧的经营思路，为用户打造出一种全新的社交、休憩网络会所。它们秉持“不只是网吧”的品牌理念，成为跨界创新经营的网络休闲场所。

自2013年5月份正式营业以来，在余杭区的市民休闲文化市场受到广泛欢迎，门店经常出现市民下午即开始排队入店预约的火爆场景，为网吧行业的新发展、转型升级树立了典型。

Today, the traditional Internet bar is going downhill. Some Internet bar investors have changed their original mode and adjusted the positioning of consumer groups. They have pushed the new complex Internet bar format - "Internet cafe", which integrates the leisure, drink functions of coffee bar and Internet functions of Internet bar, to the market, bringing a "new trend" to the Internet bar industry, which is becoming increasingly low fans. In May 2013, the "Gera Internet cafe" successfully opened in Zhongdu square of Linping won the high praise of the industry and many users. "Gera Internet cafe" is Linping flagship store of Zhejiang Gera Information Service Co., Ltd., invested by Zhejiang Dingshang information service chain Co., Ltd., and will gradually develop into an Internet cafe chain enterprise landing in Yuhang District, striving to apply for the recognition of the provincial department. "Gera Internet cafe" is also the priority business model of Yuhang District, which uses the Internet cafe version 3.0. Its distinctive and unique brand positioning, innovative business model integrating the functions of Internet cafe and caf é, implanted Mediterranean leisure theme concept and green and healthy business concept, comprehensively innovates the business idea of traditional Internet cafe, and creates a new social and leisure network club for users. They adhere to the brand concept of "not only Internet cafes", and become cross-border innovation and operation of online leisure places. Since its official opening in May 2013, the public leisure and cultural market in Yuhang District has been widely welcomed. The hot scene that the public starts to queue up in the afternoon to make an appointment in the store often appears in the stores, which sets a typical example for the new development, transformation and upgrading of the Internet bar industry.

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