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西安华荣魏家餐饮管理有限公司，目前旗下品牌有“魏家凉皮、汉室刘老三及魏家便利”，其中“魏家凉皮”始建于一九九九年，是一家定位于快餐行业，集自主研发、生产、配送、管理、销售于一体的中西结合的快餐连锁企业。目前主要采用直营加部分地区加盟的经营模式，经过十余年的经营和发展，现已成为西北地区顾客接受度较高的中式快餐连锁企业。

魏家凉皮始终专注于每一位顾客的用餐感受——只做健康餐饮，用美味感动世界。现已在西安、北京、天津、兰州、太原等地拥有标准化生产基地，直营及全国加盟连锁餐厅达百余家，员工千余人。魏家凉皮凭着十多年持续的良好品质、优质服务以及舒适典雅的就餐环境，在快餐市场拥有了强大的顾客群，成为颇受顾客喜爱的用餐场所之一，也是华润万家、人人乐、万达广场、万科广场、客运站等大型购物中心、百货商场及客流中心的配套项目。

魏家凉皮打造中式快餐三大标准运营体系——后勤生产标准化、烹制设备标准化、餐厅操作标准化，在品质、服务、清洁三个方面，实现与标准接轨，同时魏家凉皮的加工操作已实现电器化、无油烟化，为顾客提供丰富、美味、新鲜的健康饮食，成为追求健康、时尚人士的品牌。魏家凉皮将以弘扬中华饮食文化为使命，运用管理模式将陕西地方特色饮食文化发扬光大。

Xi'an Huarong Weijia Catering Management Co., Ltd. currently has its brands of "Weijia Liangpi, Hanshi Liu Laosan and Weijia convenience". Among them, "Weijia Liangpi" was founded in 1999. It is a fast-food chain enterprise with independent R & D, production, distribution, management and sales, which is located in the fast-food industry. At present, it mainly adopts the business model of direct marketing plus some regions joining in. After more than ten years of operation and development, it has become a Chinese fast food chain enterprise with high customer acceptance in Northwest China. Weijialiangpi always focuses on every customer's dining experience - only making healthy food, touching the world with delicious food. Now, it has standardized production bases in Xi'an, Beijing, Tianjin, Lanzhou, Taiyuan and other places, with more than 100 direct and national chain restaurants and more than 1000 employees. With more than ten years of continuous good quality, high-quality service and comfortable and elegant dining environment, weijialiangpi has a strong customer base in the fast food market, becoming one of the favorite dining places for customers, and also a supporting project for large shopping centers, department stores and passenger flow centers such as China Resources Vanguard, renrenrenle, Wanda Plaza, Vanke Plaza, passenger station, etc. Weijialiangpi creates three standard operation systems of Chinese fast food: logistics production standardization, cooking equipment standardization and restaurant operation standardization. In three aspects of quality, service and cleaning, weijialiangpi is in line with the standards. At the same time, weijialiangpi's processing operation has been electrified and smoke-free, providing customers with rich, delicious and fresh healthy diet, which has become the pursuit of health and time Fashion brand. Weijialiangpi will take carrying forward the Chinese food culture as its mission, and use the management mode to carry forward the local characteristics of Shaanxi food culture.

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