泉字牌品牌怎么样 申请店铺
上海张小泉总店坐落在“中华商业第一街”---南京路步行街上,是一家经商务部认证的“中华老字号”企业,以其“规格全、品种多、质量优”而闻名全国,“泉”字注册商标被认定为“上海市著名商标”。
目前,“泉”字牌刀剪商品已发展到大马士革钢刀、陶瓷刀、钼钒钢刀、三合钢刀、纯钢刀、锋钢指甲剪、不锈钢强力剪、蟹具、美容系列用具等三十大类500多个品种,张小泉总店单位面积销售额连续10多年在南京路上名列前茅,成为国内刀剪零售第一店。
现在,上海张小泉已建立起覆盖全国的销售网络和信息网络,成为中国刀剪市场真正的领导者,张小泉也因此成为中国刀剪的代名词。
企业理念:品牌经营为先导,销售网点为依托,优质服务为纽带,科技含量为后盾。
企业历史:
据上海现代商业中心黄浦区的刀剪档案记载,上海地区出现最早的一家张小泉刀剪店是开设在光启路上的“张小泉忠记”,创建于1911年。
四年以后的1915年,上海同文馆翻译处出版了《上海各业行名簿》一书,其中剪刀行业的栏目中共载有三家张小泉剪刀店。在另一份1920年有关资料中,又有四家张小泉剪刀店开始在原南市区的大码头大街,分别为“张小泉”、“张小泉协记”、“张小泉春记”和“张小泉连记”。
二十世纪初,是上海经济增长快速发展时期,尤其是北区的迅速发展,剪刀业的开设由南向北延伸。到1922年有何寿生在新闸路179号开设“张小泉寿记”,福建路316号的“张小泉昌记”。到上海解放前夕,全市共有刀剪商店257户,其中以“张小泉”为字号的剪刀店有近100家。
1956年公私合营时,将开设于福建路351号的“张小泉协记”、南京东路450号的“张小泉鸿记”和南京东路490号的“陆大隆刀店”三家合并,组建成“上海张小泉刀剪商店”。1990年商店更名为“上海张小泉刀剪总店”。
回馈社会:
有着百年历史的上海张小泉刀剪总店,在狠抓经济效益的同时,积极参与社会的各项公益活动,数十年来,始终贯彻执行“两手抓,两手都要硬”方针。九一年以来,连续十五届荣获上海市百货行业协会“百花杯”金奖企业,多次被区政府授予“文明单位”,连续多年被市商业系统评为优质服务先进集体。通过“热心扶贫,帮困助学”、“包扶助养”以及“社会联手、军民共建”等一系列活动,进一步推动了企业精神文明建设的蓬勃发展,使企业“两个文明”建设上了一个新台阶。
Shanghai Zhang Xiaoquan main store is located in the "China Business First Street" --- Nanjing Road Pedestrian Street, is a Ministry of Commerce certification "China Time-honored Brand" enterprise, with its "specifications, variety, quality" is well known throughout the country, "Quan" registered trademark is identified as "Shanghai famous trademark". At present, the "spring" brand knife and scissors have developed into more than 500 varieties in 30 categories, including Damascus steel knife, ceramic knife, molybdenum vanadium steel knife, three steel knife, pure steel knife, front steel nail clipper, stainless steel powerful shear, crabs, beauty series appliances, etc. Zhang Xiaoquan's sales volume per unit area has been at the top of Nanjing Road for more than 10 years, becoming the first knife and scissors retail store in China. Now, Zhang Xiaoquan in Shanghai has established a nationwide sales network and information network, and become the real leader of China's knife and scissors market. Therefore, Zhang Xiaoquan has become a synonym for China's knife and scissors. Enterprise philosophy: brand management as the guide, sales outlets as the support, quality service as the link, technology content as the backing. Enterprise history: according to the knife and scissors archives of Huangpu District, the modern commercial center of Shanghai, the earliest knife and scissors shop of zhangxiaoquan appeared in Shanghai is the "Zhongji of zhangxiaoquan" opened on Guangqi Road, founded in 1911. Four years later, in 1915, the Translation Office of Shanghai tongwenguan published a book named "the list of Shanghai's various industries", in which the column of scissors industry contains three scissors stores of Zhang Xiaoquan. In another 1920's data, four more Zhang Xiaoquan scissor shops began to be located in Dadou street in the former southern urban area, namely "Zhang Xiaoquan", "Zhang Xiaoquan Xiejie", "Zhang Xiaoquan Chunji" and "Zhang Xiaoquan Lianji". At the beginning of the 20th century, it was a period of rapid economic growth in Shanghai, especially the rapid development of the northern region. The scissors industry extended from the south to the north. By 1922, he Shousheng had set up "life story of Zhang Xiaoquan" at 179 Xinzha Road and "life story of Zhang Xiaoquan" at 316 Fujian road. On the eve of the liberation of Shanghai, there were 257 scissors shops in the city, including nearly 100 scissors shops with the name of "Zhang Xiaoquan". In 1956, when the public-private joint venture was established, the three stores, i.e. "Zhang Xiaoquan Xieji" opened at No. 351, Fujian Road, "Zhang Xiaoquan Hongji" opened at No. 450, Nanjing East Road, and "ludalong knife shop" opened at No. 490, Nanjing East Road, were merged to form "Shanghai Zhang Xiaoquan knife shop". In 1990, the shop was renamed as "Shanghai zhangxiaoquan knife and scissors general store". Give back to the society: with a history of one hundred years, Shanghai zhangxiaoquan knife and scissors general store has been actively participating in various social public welfare activities while paying close attention to economic benefits. For decades, it has always implemented the policy of "both hands should be hard". Since 1991, it has been awarded the gold medal of "Baihua Cup" by Shanghai Department Store Association for 15 consecutive years, awarded the "civilized unit" by the district government for many times, and rated as the advanced group of high-quality service by the municipal commercial system for many years. Through a series of activities such as "helping the poor enthusiastically, helping the needy and supporting students", "supporting and supporting" and "joint efforts of the society and the army and the people", the vigorous development of the construction of enterprise spiritual civilization has been further promoted, and the construction of enterprise "two civilizations" has reached a new level.
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