巴贝拉Babela品牌怎么样 申请店铺
“巴贝拉意式休闲餐厅”于2005年7月诞生在上海浦东,因为良好的品牌形象和产品的优越性,先后得到了世界知名投资公司的关注。2007年7月在得到世界最大私募基金凯雷的注资后,成立了注册资金为980万美元的独资企业。2012年2月1日,亚洲最有经验的产业投资基金公司之一——联宇投资基金正式完成了对中国餐饮连锁企业巴贝拉集团总金额达4000万美元的投资。将其强大的内部营运资源注入巴贝拉,与巴贝拉创始人陈韦兴及现有管理团队并肩合作,进一步改善和发展巴贝拉集团旗下品牌业务,并进一步投资,通过巴贝拉平台整合中国其他餐饮品牌,将巴贝拉品牌推向一个更高的高度。
品牌建设过程中,公司不断网罗连锁餐饮业界的资深专业人士,组建了高效能的经营管理团队。目前“巴贝拉意式休闲餐厅”在全国的门店总数已经超过了150家(部分门店即将开业),产生巨大效益的同时也在广大消费者心目中树立了良好的口碑,成为国内经营最成功,发展最快的连锁餐饮集团之一。
"Barbera Italian leisure restaurant" was born in Pudong, Shanghai in July 2005. Because of its good brand image and product superiority, it has attracted the attention of world famous investment companies. In July 2007, Carlyle, the world's largest private equity fund, established a wholly-owned enterprise with a registered capital of 9.8 million US dollars. On February 1, 2012, Lianyu investment fund, one of the most experienced industrial investment fund companies in Asia, officially completed the investment of US $40 million to babela group, a Chinese catering chain. Inject its strong internal operation resources into Barbera, cooperate with Founder Chen Weixing and existing management team of Barbera, further improve and develop brand business of Barbera group, and further invest, integrate other Chinese catering brands through Barbera platform, and push Barbera brand to a higher level. In the process of brand building, the company has constantly recruited senior professionals in the chain catering industry and established an efficient management team. At present, the total number of "Barbera Italian leisure restaurant" stores in the country has exceeded 150 (some stores are about to open), which not only brings great benefits, but also establishes a good reputation in the minds of consumers, and becomes one of the most successful and fastest-growing chain food and beverage groups in China.