双喜电器品牌怎么样 申请店铺

珠海双喜电器有限公司（以下简称双喜电器）源于1956年。1964年生产研制出中国第一口压力锅，从此填补了国内炊具市场的空白。经过半个多世纪的发展，现已成为一家集团化公司。以生产五金炊具、电炊具为主业， 旗下拥有“双喜”覆盖压力锅、炒锅、电压力锅、电饭锅等150多个品种，450多个规格的单品。共同构成了集原材料供应、产品生产、产品销售、售后服务一条龙的炊具产业，是全国最大的炊具生产基地之一。双喜电器新工业园位于珠海，占地92600平方米。拥有压力锅、电压力锅、电饭锅、不锈钢制品、铝板材加工五大生产线，其中电压力锅生产线3条，年产能300万，压力锅生产线4条，年产能450万，电饭锅生产线3条，年产能300万口。预计在2010年，电压力锅年产量、电饭锅年产量将达到“450万”口，年产值预测超过20亿元。

双喜电器市场网点布局密，渗透力强，在全国设立了八大营销中心和四十六个办事处，在国内拥有158家一级经销商，460家二级经销商以及4000个零售网点，其中有2000家形象店、600家由双喜直接管理导购员的可控终端。并进入了以沃尔玛为代表的国际国内大型连锁商超系统，在全国主要一级城市的部分大中型商场建立店中店和形象专柜，拥有一批高素质的导购员队伍，形成了覆盖全国的销售网络。产品行销全国30多个省市，并远销欧美、日本、中东、东南亚等40多个国家和地区。

作为第一口压力锅的生产企业，在产品的更新换代过程中，在标准、工艺、材料、技术等方面，公司技术门类齐全，拥有压力锅发展各个阶段的专门技术。公司重视主导产品的研发，不断钻研创新，对产品精益求精，不断对产品进行改良设计，从功能、造型、技术等方面不断突破，主导产品的技术水平在行业中一直处于领先地位。

公司坚持以“立志于在开发与销售领域持续推出各类节能、环保、健康的高品质厨房产品，满足市场需求”为企业发展战略理念的宗旨，通过不断完善品牌塑造、推广传播与技术积累，将“创双喜百年品牌，建世界一流企业”作为发展目标。公司将在未来三到五年内紧紧围绕这个战略目标，在销售领域实现品牌扩张，由炊具（传统、现代）向整体厨房用具的延伸，实现“节能健康厨房（产业）的领航者”的行业地位，同时加快发展国际市场，使双喜成为中国创造的世界品牌。

Zhuhai Shuangxi Electric Appliance Co., Ltd. (hereinafter referred to as Shuangxi electric appliance) originated in 1956. In 1964, the first pressure cooker in China was produced and developed, which filled the gap in the domestic cooker Market. After more than half a century of development, it has become a group company. With the production of hardware cookers and electric cookers as its main business, it has more than 150 varieties and 450 specifications of "double happiness" covering pressure cooker, frying pan, electric pressure cooker and electric rice cooker. It is one of the largest cooking utensils production bases in China, which integrates raw material supply, product production, product sales and after-sales service. Shuangxi electric new industrial park is located in Zhuhai, covering an area of 92600 square meters. There are five production lines for pressure cooker, electric pressure cooker, electric rice cooker, stainless steel products and aluminum plate processing, including three production lines for electric pressure cooker, with an annual capacity of 3 million, four production lines for pressure cooker, with an annual capacity of 4.5 million, three production lines for electric rice cooker, with an annual capacity of 3 million. It is estimated that in 2010, the annual output of electric pressure cooker and electric rice cooker will reach "4.5 million", and the annual output value is predicted to exceed 2 billion yuan. Shuangxi electric appliance market has a dense network layout and strong penetration. It has set up eight marketing centers and 46 offices nationwide, with 158 first-class dealers, 460 second-class dealers and 4000 retail outlets in China, including 2000 image stores and 600 controllable terminals directly managed by Shuangxi's shopping guides. It has entered the super system of international and domestic large-scale chain stores represented by Wal Mart. It has set up shop in shop and image counters in some large and medium-sized shopping malls in major first-class cities of the country, has a group of high-quality shopping guides, and has formed a nationwide sales network. The products are sold to more than 30 provinces and cities in China and more than 40 countries and regions in Europe, America, Japan, the Middle East, Southeast Asia, etc. As the first manufacturer of pressure cooker, in the process of product upgrading, in terms of standards, processes, materials, technologies, etc., the company has a complete range of technical categories and has specialized technologies in various stages of the development of pressure cooker. The company attaches great importance to the research and development of the leading products, constantly researches and innovates, keeps improving the products, constantly improves the design of the products, and makes continuous breakthroughs in the aspects of function, modeling and technology. The technical level of the leading products has always been in the leading position in the industry. The company adheres to the tenet of the enterprise development strategy of "persistently promoting all kinds of energy-saving, environmental protection and healthy high-quality kitchen products in the field of development and sales to meet the market demand". Through continuous improvement of brand building, promotion, communication and technology accumulation, the company takes "creating a century old brand of double happiness and building a world-class enterprise" as its development goal. In the next three to five years, the company will closely focus on this strategic goal, achieve brand expansion in the sales field, extend from cookware (traditional, modern) to the overall kitchen appliances, realize the industry status of "energy-saving and healthy kitchen (industry) leader", and accelerate the development of international market, so that Shuangxi becomes the world brand created by China.

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