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“鸿润”，即“鸿翔天宇，润育永恒”，立意高远，寓意深刻。“鸿润”的释义象征着充满活力、激情，在天宇间自由翱翔、迎风搏击；寓意着将永恒的为广大客户、员工和社会各界创造更大的价值，润泽四方。

“鸿润”，象征着世运、国运、企业运如旭日东升。寓意鸿润稳健发展的勃勃生机和雄厚实力，展现了鸿润的博大、昌盛、稳健、进取的精神和经营理念。“鸿润”商标图案的中间是一只抽象的鹅的形象，点出行业特点；四周的线条优美，像一片美丽的云彩，又像一朵盛开的鲜花，还像是一个呈四面放射状的绒朵，轻盈、柔和。体现青春活力，溶速度、进取、热情于一体，体现了现代化企业的发展。商标图案线条流畅、简洁、和谐、具有很强的动感，充满活力，体现了多元化经营的战略，展现了强大的凝聚力，预示鸿润向实业化、集团化、多元化、国际化迈进的宏伟蓝图。为了英语拼读方便，我们将原“HONGRUN”改为易于拼读的“HONREN”。我们设计了一只美丽、可爱的皖西大白鹅作为鸿润的吉祥物，它正张着翅膀向人致意。吉祥物充满了朝气和神气，象征鸿润正充满活力和朝气的迈向未来。

安徽鸿润（集团）股份有限公司创办于1991年，现有总资产22.8亿元、拥有员工2800余人。

集团公司公司主营业务有四大部分：

一是工业，业务涉及鹅鸭养殖加工、羽绒家纺产品研发、生产和国内外销售等；现有五个自然厂区，分别位于安徽桐城、江苏无锡、重庆、广西。下属三个水禽养殖基地及羽绒制品分公司、家纺制品分公司等6家分（子）公司，并设在北京、上海、武汉、合肥、南京、四川和美国纽约等20多个销售分公司。在全国30多个省市区设有800多家店中店和专卖店。

二是房地产业，目前已在河北张家口、山西太原、江苏宿迁、安徽桐城等地成功开发多个高级商业楼盘及住宅小区。

三是投资金融业，公司已投资参股四个银行。

四是能源产业，目前拥有内蒙古90平方公里油田项目、鄂尔多斯露天煤炭开采项目、广东的金矿探矿和采矿项目。在澳大利亚注册三个合资公司，拥有21个面积达6400平方公里探矿权和玉矿开采等项目。

公司是国家农业产业化优秀龙头企业、国家创新型星火龙头企业、省80户重点骨干工业企业、省861行动计划重点企业、省四个农业产业化集团之一。鸿润集团的羽绒和羽绒被制品标准，被国家标准委确定为国家羽绒和羽绒被制品行业标准，公司是国家羽绒行业标准起草和制订的主要单位。公司是全国最大的羽绒被生产和出口基地之一，主导产品羽绒被的生产出口量占全国出口量的24.6%，连续十六年在国内生产出口型企业中位居首位。

未来三年，鸿润将以鸿润品牌、实体经济和资本运作三个方面为主体，全面发展，到2017年销售收入60亿元以上，将鸿润打造成全国家喻户晓的知名品牌。

"Hongrun", that is, "Hongxiang Tianyu, Runyu eternal", has a lofty idea and profound implication. The definition of "Hongrun" symbolizes full of vitality and passion, flying freely in the sky and fighting against the wind; it means to create greater value for customers, employees and all sectors of society forever, and to moisten all sides. "Hongrun" is a symbol of world fortune, national fortune and enterprise fortune. It implies the vigorous vitality and strong strength of Hongrun's steady development, and shows Hongrun's broad, prosperous, steady and enterprising spirit and business philosophy. In the middle of the logo of Hongrun is the image of an abstract goose, which points out the characteristics of the industry; the lines around are beautiful, like a beautiful cloud, like a blooming flower, like a fluffy flower radiating from all sides, light and soft. It embodies the vitality of youth, dissolves speed, enterprising and enthusiasm, and embodies the development of modern enterprises. The lines of the logo are smooth, simple, harmonious, dynamic and full of vitality, reflecting the strategy of diversified operation, showing a strong cohesion, indicating Hongrun's grand blueprint for industrialization, collectivization, diversification and internationalization. For the convenience of English spelling, we changed the original "Hongrun" to "honren" which is easy to spell. We have designed a beautiful and lovely Wanxi White Goose as the mascot of Hongrun, which is extending its wings to greet people. The mascot is full of vigor and spirit, which symbolizes Hongrun's vigorous and vigorous march towards the future. Anhui Hongrun (Group) Co., Ltd. was founded in 1991, with total assets of 2.28 billion yuan and more than 2800 employees. The group company's main business includes four parts: first, industry, which involves goose and duck breeding and processing, research and development, production and sales of down home textile products at home and abroad; it has five natural plants, which are located in Tongcheng, Anhui, Wuxi, Chongqing and Guangxi. It has three waterfowl breeding bases and 6 branches (subsidiaries) including down products branch and home textile products branch, and is located in more than 20 sales branches, including Beijing, Shanghai, Wuhan, Hefei, Nanjing, Sichuan and New York, USA. There are more than 800 stores in more than 30 provinces and cities in China. Second, the real estate industry has successfully developed a number of high-level commercial buildings and residential areas in Zhangjiakou, Shanxi Taiyuan, Suqian, Jiangsu and Tongcheng, Anhui. Third, investment in the financial industry, the company has invested in four banks. The fourth is energy industry. At present, it has 90 square kilometers oil field projects in Inner Mongolia, Ordos open-pit coal mining projects, and gold exploration and mining projects in Guangdong. Registered three joint ventures in Australia, with 21 projects covering 6400 square kilometers of exploration rights and jade mining. The company is one of the four agricultural industrialization groups, including the excellent leading enterprise of the national agricultural industrialization, the national innovative spark leading enterprise, 80 key industrial enterprises of the province, the key enterprise of the 861 action plan of the province and the province. Hongrun group's down and duvet products standard is determined as the national industry standard of down and duvet products by the National Standards Committee. The company is the main unit drafting and formulating the national industry standard of down. The company is one of the largest duvet production and export bases in China. The production and export volume of the leading product duvet accounts for 24.6% of the national export volume, ranking first among the domestic export-oriented enterprises for 16 consecutive years. In the next three years, Hongrun will take its brand, real economy and capital operation as the main body and develop in an all-round way. By 2017, its sales revenue will be more than 6 billion yuan, and Hongrun will become a well-known brand in the whole country.

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