海兰丝HELIENA'S品牌怎么样 申请店铺

海兰丝女装定位心里年龄在30岁-45岁的女性。她们有自己的生活方式，懂得如何选择服装来让自已的生活更加美好。海兰丝女装产品带来更多的是公司在整体上系列化、品牌化的发展，重点强调与皮草、皮衣的搭配和组合，选用日本、韩国等进口面料以及来自欧洲设计的花型，更多的使用国际流行元素，增加产品丰富感、层次感，是一种舒适愉悦的穿衣态度。

海兰丝皮草系列带来的是一种更加独立、自信、高贵而又有主见的时代形象。简洁的轮廓，严谨、缜密，讲究的流畅线条是海兰丝皮草系列的亮点。海兰丝不断追求材质在颜色、工艺、处理上的更新和变化，优质的貂皮等珍贵天然原材料得到海兰丝独树一帜的淦释。通过成熟的商业运作，海兰丝皮草系列带着最具品质感的摩登形象进人全国各地的高档商场，形成海兰丝重磅魅力的皮草时代。

海兰丝真皮系列一直致力于时尚经典的完美统一，原材料采用意大利、韩国、新西兰等进口皮革为主，植鞣皮、超薄皮、压皱皮及具有环保性能皮革，柔软、轻薄、微弹、牢固是它的一大特点。在皮装版型及工艺上，更是根据人体工程学原理，运用立体剪裁精心研制的版型做基础，结合现代化数码科技。一件高级皮革成衣甚至需要经过将近400道复杂工序来完成。
品牌诠释：

海，纳百川者。兰，百花之英。丝，精致至微。

“海，纳百川者”：像夫海一样容得下成百上千条江河之水。比喻海兰丝带着一种豁达的胸襟容纳广泛的东西并从普通而平凡的事物中创造出价值。

“兰，百花之英”：兰花。常绿草本植物。丛生，叶子细长，春季开花，气味清香，品类丰富，可供观赏，是百花之中最美好的、最出众的。比喻海兰丝要做最杰出企业的定位。

“丝。精致至微”：像丝一样精细周密到一定程度。比喻海兰丝细致的工作态度。

HIS——HerLifeStyle(“她”的生活方式)

“她”品味优难，举止淡定，追求高品质而不炫耀，

“她”思想独立并且自信，追求自我价值的肯定和实现，

“她”内心丰富，成熟，追求高尚精细的格调。

海兰丝在市场需求和优雅时尚之间创造一种近乎完美、令人惊叹的平衡，是一种舒活愉悦的穿衣态度，是看似简单又包含无限的品牌精神，是适合“她”的生活方式的创造。

北京海兰丝服饰有限公司正式成立于1998年。

北京海兰丝服饰有限公司是一家从事服装设计，生产和销售于一体的专业性服装公司。海兰丝的产品主要包括水貂皮草大衣、真皮成衣、时尚休闲女装及搭配产品。目前。海兰丝店铺已经遍布全国各个城市。

海兰丝产品的完美是始于对原材料、款式、生产的严格要求，并与良好的售后服务相结合。原材料的采购均源自于丹麦、美国、意大利、韩国等国家，先进的进口生产设备和严格的现代化生产管理，五星级的全国连网售后服务是海兰丝公司对消费者最好的承诺。

Helens women's clothing is aimed at women aged 30-45. They have their own way of life and know how to choose clothes to make their life better. The women's wear products of Helan silk bring more development of the company's seriation and branding as a whole, focusing on the matching and combination with fur and leather clothing, selecting imported fabrics such as Japan and South Korea and flower patterns designed from Europe, using more international popular elements, increasing the sense of product richness and hierarchy, which is a comfortable and pleasant dressing attitude. Helans fur series brings a more independent, confident, noble and independent image of the times. The concise outline, rigorous, meticulous and exquisite smooth lines are the highlights of the Helan fur series. Hailan silk constantly pursues the renewal and change of materials in color, technology and treatment. High quality mink and other precious natural raw materials are unique Ganshi of Hailan silk. Through the mature business operation, the hairline fur series has entered the high-end shopping malls all over the country with the most modern image with the most tasteful texture, forming the era of hairline fur with heavy charm. Helan silk leather series has always been committed to the perfect unification of fashion classics. The raw materials are mainly imported leather from Italy, South Korea, New Zealand, etc. vegetable tanned leather, ultra thin leather, wrinkled leather and leather with environmental protection performance, soft, light, thin, micro elastic and firm are its major characteristics. In terms of leather pattern and technology, it is also based on the principle of ergonomics, using the pattern carefully developed by three-dimensional tailoring, combined with modern digital technology. An advanced leather garment even needs to go through nearly 400 complex processes. Brand interpretation: sea, embracing all rivers. Orchid is a flower. Silk, delicate to micro. "The sea, embracing all rivers": like the Fu sea, it can hold hundreds of rivers. It is a metaphor that Helan silk holds a wide range of things with an open mind and creates value from common and ordinary things. "Orchid, the English of flowers": orchid. Evergreen herbs. Cluster, long and thin leaves, spring flowers, fragrance, rich categories, for viewing, is the most beautiful flowers, the most outstanding. It's a metaphor that Helens should be the most outstanding enterprise. "Silk. Delicate to micro ": as delicate as silk to a certain extent. It's a metaphor for the meticulous work attitude of Helens. His - herlifestyles ("her" way of life) "she" has a good taste, a calm demeanor, the pursuit of high quality without showing off, "she" is independent in thought and confident, the pursuit of self-worth affirmation and realization, "she" is rich in heart, mature, and the pursuit of noble and fine style. Helanese creates a perfect and amazing balance between market demand and elegant fashion. It is a comfortable and pleasant dressing attitude, a seemingly simple and infinite brand spirit, and a creation of a lifestyle suitable for her. Beijing highlands Clothing Co., Ltd. was founded in 1998. Beijing highlands Clothing Co., Ltd. is a professional clothing company which is engaged in clothing design, production and sales. The products of Helan mainly include mink fur coat, leather garment, fashion casual women's wear and matching products. At present. Helanes shop has been all over the country. The perfection of Helan silk products starts from strict requirements on raw materials, styles and production, and combines with good after-sales service. The purchase of raw materials is from Denmark, the United States, Italy, South Korea and other countries. Advanced imported production equipment and strict modern production management, five-star national after-sales service is the best commitment of helans to consumers.

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