MAYSU美素品牌怎么样 申请店铺

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美素MAYSU，2001年创建于上海的护肤品牌，以中国文化为底蕴，以“唐韵”为灵感源泉；传承中国美学，也引领世界时尚；引入经典美肌成分，更结合世界先进护肤科技，为现代女性实践律动平衡的如玉美肌，引领每位中国女人以自信昂扬的傲人魅力，重新站上新时代的世界舞台。

作为伽蓝（股份）集团旗下的核心品牌，美素以独树一帜的“前店后院、自选销售”的营销模式创造了发展奇迹。这种模式以“想怎么美就怎么美，美丽由自己选择”为特点，以“前店销售产品，后院提供售后美容服务”为核心，结合了美容院和化妆品零售店的全部优点，彻底改变了传统的销售方式，依靠这种模式，美素仅用5年时间就在全国发展了4500多家加盟连锁店。今天，美素已成为中国美容行业的标志性品牌。

美素作为中国人自己的中高档护肤品品牌，已在2009年3月4日荣获了"上海市著名商标"称号,这也是自郑春影董事长在上海发布美素的大品牌转型战略后的美素品牌建设第一步。2009年，美素将步入品牌发展的快车道，再开新的篇章。

美素始终以先进的营销理念引领行业的发展。2005年，美素首开先河，聘请温碧霞出任形象代言人，成为美容业内第一个邀请港台明星担任代言人的品牌，同年，美素夏季特卖场闪亮登场。所有的这些都可以称得上是中国美容业MBA式的经典营销案例。2006年，美素启动品牌战略，斥资两千多万元拍摄电视广告，从4月份开始，美素广告高密度、高频次投放中央三套和中央八套，一时间美素的名字传遍大江南北，响彻长城内外。与此同时，美素设计了全新的旗舰店形象和户内外应用形象，并推出了新的标准形象柜。所有的这些举措都为美素的下一次腾飞做好了战略铺垫，也为美素成长为世界级品牌奠定了坚实基础。

Meisu maysu, a skin care brand founded in Shanghai in 2001, takes Chinese culture as its foundation and "Tang Yun" as its inspiration source; inherits Chinese aesthetics and also leads the world fashion; introduces classic skin care ingredients and combines the world's advanced skin care technology to practice rhythmic and balanced jade skin care for modern women, leading every Chinese woman to stand on the new era with self-confident and proud charm The world stage of Dai. As the core brand of Jialan (Group) Co., Ltd., Meisu has created a miracle of development with its unique marketing mode of "front store and back yard, optional sales". This mode is characterized by "beauty is what you want, beauty is what you choose", with the core of "selling products in front of the store, providing after-sales beauty services in the backyard", combining all the advantages of beauty salons and cosmetics retail stores, completely changing the traditional sales mode. Relying on this mode, Meisu has developed more than 4500 franchise stores in the country in only five years. Today, Meisu has become a landmark brand in China's beauty industry. As a middle and high-grade skin care brand of Chinese people, Meisu has won the title of "famous brand of Shanghai" on March 4, 2009, which is also the first step of Meisu brand construction since chairman Zheng Chunying released Meisu's big brand transformation strategy in Shanghai. In 2009, Meisu will step into the fast lane of brand development and open a new chapter. Meisu always leads the development of the industry with advanced marketing concept. In 2005, Meisu was the first one to hire Wen Bixia as the image spokesperson, and became the first brand in the beauty industry to invite Hong Kong and Taiwan stars as spokespersons. In the same year, Meisu summer special store appeared. All of these can be called the classic MBA Marketing Cases of Chinese beauty industry. In 2006, Meisu launched its brand strategy and spent more than 20 million yuan to shoot TV advertisements. Since April, Meisu has launched three and eight high-density and high-frequency advertisements in the central government. At one time, Meisu's name has spread all over the country and the Great Wall. At the same time, Meisu has designed a brand new flagship store image and application image at home and abroad, and launched a new standard image cabinet. All these measures have laid a strategic foundation for the next take-off of Meisu, and laid a solid foundation for the growth of Meisu into a world-class brand.

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