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南洋珠宝玉石有限公司成立于1989年8月，是在中国改革开放时期成立较早的一家集生产、加工、销售、设计研发及加盟连锁经营于一体的综合性珠宝品牌企业。全面负责“南洋玉器、南洋珠宝、南洋银饰”品牌在中国大陆连锁及加盟的推广，全面致力于为国内消费者提供新潮、时尚、经典、高品位、高质量的珠宝玉器首饰。

本公司经营推广翡翠玉器、时尚银饰、珍珠玛瑙及玉雕工艺品等珠宝玉器产品。截至2007年底止，先后在湖南、江西、四川、重庆、贵州、湖北、广东、辽宁、内蒙古、山东、江苏、吉林、广西、浙江、宁夏等省的大中城市开设120多家珠宝直营店和200多家加盟连锁店。做到“人有我有、人无我有、人有我新”的经营理念来经营珠宝首饰。 南洋珠宝玉石股份有限公司于2000年在国家工商总局注册“南洋”商标，同年被地矿资源部《财富珠宝》周刊评为全国百家珠宝优秀企业。2001-2003年连续三年被湖南消费者协会评为消费者信得过品牌；2004年被中国中轻产品质量保障中心评为“中国著名品牌”重要推广单位、中国宝玉石协会常务理事单位。 这些年来，我们从小到大、从弱到强，“南洋”品牌已经从湖南走向了全国各大城市，品牌影响力辐射整个华夏大地，这是“南洋”人厚积薄发、二十年磨一剑的结果，它凝聚着我们“南洋”人的聪明和智慧。

今日的南洋，已成为羽翼丰满的雄鹰，载着所有南洋人的梦想搏击在珠宝玉石的天空里。 面对愈演愈烈的市场竞争，南洋人不忘在竞争中求发展，不断完善经营管理模式，从输出产品和商标的模式转变成输出经营理念、管理经验的商业模式。我们兢兢业业，与时俱进，以饱满的热情、严谨的态度迎接市场的挑战。我们不但要把国内连锁加盟做好，还要把国际市场做好。

Nanyang Jewelry & Jade Co., Ltd. was founded in August 1989. It is an early comprehensive jewelry brand enterprise in the period of China's reform and opening up, which integrates production, processing, sales, design research and development, and franchising. We are fully responsible for the promotion of "Nanyang jade, Nanyang jewelry, Nanyang silver" brand chain in mainland China, and are fully committed to providing new, fashionable, classic, high-grade and high-quality jewelry for domestic consumers. The company is engaged in the promotion of jadeite jade, fashion silver, pearl agate and jade carving crafts and other jewelry and jade products. Up to the end of 2007, more than 120 jewelry stores and more than 200 franchise stores have been opened in large and medium-sized cities in Hunan, Jiangxi, Sichuan, Chongqing, Guizhou, Hubei, Guangdong, Liaoning, Inner Mongolia, Shandong, Jiangsu, Jilin, Guangxi, Zhejiang, Ningxia and other provinces. To achieve the business philosophy of "people have me, people have no me, people have my new" to manage jewelry. Nanyang jewelry and jade Co., Ltd. registered "Nanyang" trademark in the State Administration for Industry and Commerce in 2000, and was rated as one of the top 100 jewelry enterprises in China by fortune jewelry weekly of the Ministry of Geology and mineral resources in the same year. From 2001 to 2003, it was rated as a trustworthy brand by Hunan Consumer Association for three consecutive years; in 2004, it was rated as an important promotion unit of "China famous brand" and executive director unit of China Gemstone Association by China Light Product Quality Assurance Center. Over the years, we have grown from small to large, from weak to strong. "Nanyang" brand has moved from Hunan to major cities across the country, with brand influence radiating across the land of China. This is the result of the accumulation of "Nanyang" people and the sharpening of a sword for 20 years. It embodies the wisdom and wisdom of our "Nanyang" people. Today's Nanyang has become a full-fledged eagle, carrying the dreams of all Nanyang people fighting in the sky of jewels and jade. In the face of increasingly fierce market competition, Nanyang people do not forget to seek development in the competition, and constantly improve the business management mode, from the mode of output products and trademarks to the business mode of output business philosophy and management experience. We are dedicated, keep pace with the times, and meet the challenges of the market with full enthusiasm and rigorous attitude. We should not only join the domestic chain, but also do a good job in the international market.

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