一品梅品牌怎么样 申请店铺
知名香烟品牌,创于1991年,集卷烟生产、销售、烟草物资配套供应等为一体的大型烟草工业集团
一品梅(江苏淮阴卷烟厂),位于—马平川的苏北平原腹地——历史文化名称城淮安,古老的京杭大运河从这里穿城而过。在过去的几个世纪中,淮安曾经是“九省通衢”、“南船北马”的交通枢纽,“紫阳春晴匹马归,清江南下一帆船”描述的就是当时那种经济繁荣的情形。在城内古运河的北岸,有一座古朴玲珑的小小院落。每到岁末年初,庭院中怒放名称来院的腊梅花便播撒出浓郁的芳香。
这座小小的院落,就是共和国前总理周恩来童年在外婆家居住过的地方。正是在这里,童年周恩来在母亲的呵护下接受了良好的启蒙教育,并立下了“志在四方”、“为中华之崛起而读书”的宏愿。近百年来,这株总理童年时代亲手浇培过的腊梅树依然傲霜斗雪、年年盛开,如同总理的高风亮节,在伟人的桑梓地恒久流芳。
因此,当1991年淮阴卷烟厂决定特别研制生产一种卷烟以表达故乡人民对周总理景仰和怀念的时候,首先就确立了以这株腊梅花为题命名的想法。同时决定其外包装设计上也以这株缀满花蕾的腊梅树为主图案。
在中国悠久的传统文化中,“梅花”被赋予了独特的人文意识和厚重的文化含量。梅者,花中之君子也。古往今来,文人骚客留下的咏梅诗不计其数,其中更不乏脍炙人口的名篇和佳句:“不要人夸颜色好,只留清气满乾坤 ”的傲然、“疏影横斜水清浅,暗香浮动月黄昏”的清丽、“坠落临泥碾做尘,只有香如故”的节操、“墙角数枝梅、凌寒独自开”的无畏……号称“铁骨寒香”的梅花,成为品质高洁、傲然独立的人格的象征物。
而在中国众多的卷烟品牌中,以“梅”冠名就有“红梅”、“喜梅”、“画梅”、“锡梅”、“腊梅”、“一剪梅”等二十余种之多,足见人们对“梅花”的钟情程序之深。腊梅,花中一品;总理,位至一品;其德,举世一品。故名——“一品梅”。
Famous brand of cigarette, founded in 1991, yipinmei (Jiangsu Huaiyin cigarette factory), a large-scale tobacco industry group integrating cigarette production, sales and supporting supply of tobacco materials, is located in the hinterland of the North Jiangsu Plain, the historical and cultural name city Huai'an, where the ancient Beijing Hangzhou Grand Canal passes through the city. In the past few centuries, Huai'an used to be the transportation hub of "nine provincial thoroughfares" and "South boat and North horse". The situation of economic prosperity at that time was described by "Ziyang spring and clear horse return, the next sailing boat in the south of Qingjiang River". On the North Bank of the ancient canal in the city, there is a small and simple courtyard. At the end of each year and the beginning of each year, the Chinese wintersweet flowers in full bloom in the courtyard will spread a strong fragrance. This small courtyard is where Zhou Enlai, the former Prime Minister of the Republic, lived in his grandmother's house as a child. It is here that Zhou Enlai received a good enlightenment education under the care of his mother, and set up a grand aspiration of "to be ambitious" and "to study for the rise of China". In the past hundred years, the wintersweet tree, which was planted by the premier himself in his childhood, is still blooming year by year, just like the prime minister's lofty demeanor and integrity, and has a long history in the land of great people. Therefore, when Huaiyin cigarette factory decided to specially develop and produce a kind of cigarette in 1991 to express the people's admiration and nostalgia for Premier Zhou, it first established the idea of naming this wax plum tree. At the same time, it was decided that the main design of its outer packaging was this Prunus tree with full flower buds. In China's long-standing traditional culture, "plum blossom" has been given a unique sense of humanity and profound cultural content. Plum is a gentleman among flowers. From ancient times to modern times, there are countless poems about plum blossom left by literati and poets, among which there are many well-known famous articles and verses: "don't boast about good colors, just leave the air full of heaven and earth" arrogance, "thin shadows slant across the water and light, dark fragrance floating on the moon and dusk" beauty, "falling on the mud and grinding the dust, only fragrance like the past" moral integrity, "corner counting plum blossom, Ling Han alone" fearlessness The plum blossom, known as "iron bone and cold fragrance", has become a symbol of high quality, lofty and independent personality. Among the numerous cigarette brands in China, there are more than 20 kinds of "plum" titles, such as "red plum", "Xi Mei", "Hua Mei", "Xi Mei", "La Mei" and "Yi Jian Mei", which shows people's deep love for "plum". Lamei is the best in flowers; premier is the best in the world; its virtue is the best in the world. Hence the name "yipinmei".
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