龙潭LONGTAN品牌怎么样 申请店铺
信阳毛尖集团旗下公司,河南省著名商标,河南省名牌,集初制生产、精制加工、科研、产品销售、品牌建设及弘扬茶文化于一体的农业产业化企业
龙潭茶叶有限公司为信阳毛尖集团(原河南信阳五云茶叶集团)旗下公司,成立于1989年,经过多年发展,公司成为集初制生产、精制加工、科研、产品销售、品牌建设及弘扬茶文化于一体的农业产业化企业。
公司依托自有35万亩“五云、两潭、一寨”毛尖茶核心茶园基地,建设一座占地650余亩的茶产业加工园区,10余个茶叶标准化精制加工厂,6个50吨储量的冷链系统,1座可容纳500吨的茶叶保鲜冷库。拥有多条国际全自动毛尖茶生产线以及多条自动灌装线,生产线每小时可投鲜叶量达600公斤,满负荷生产,每年可生产200万公斤干茶,通过科技力量带动茶产业发展。
公司旗下拥有“龙潭”、“五云山”、“陆羽”三大品牌,其中核心品牌“龙潭”有50个系列近400款产品,深受广大消费者的欢迎。至2013年公司下辖10个分公司,368家专卖店、会所,在全国大中城市设立769家合作代理商,260家加盟专卖店,并以较快的速度不断扩张。
2013年成立龙潭茶叶集团并制定全球战略,以“大爱龙潭,责任龙潭,国际龙潭,文化龙潭”的四个系统化工程为核心,转化为龙潭的三个目标:一是转型成为全球一站式,平民化茶叶制造运营商;二是实现千城万店大渠道计划,并打造具有世界影响力的中国文化礼品品牌;三是把茶提升为茶农的致富茶,消费者喝得起的大众茶,全球70亿人爱喝的放心茶。
在十二五末,公司制定了发展100万亩茶园,带动10万茶农致富,综合销售100亿元,创利税10亿元的“四个一”工程。以核心产业的转型升级为抓手,在产前、产中、产后的关键环节上加快转变,同时带动包装、运输、农副产品等产业繁荣,从而实现信阳茶向大产业、大品牌、大市场、大经济的目标迈进,真正推动茶产业向着健康、稳健、高效的方向发展,为中原经济建设做出新的贡献。
Longtan Tea Co., Ltd., a subsidiary of Xinyang Maojian group, a famous trademark of Henan Province and famous brand of Henan Province, is an agricultural industrialization enterprise integrating primary production, refined processing, scientific research, product sales, brand building and promotion of tea culture. It was established in 1989 and has become a subsidiary of Xinyang Maojian group (formerly Henan Xinyang Wuyun Tea Group). After years of development, the company has become a collection of It is an agricultural industrialization enterprise integrating primary production, refined processing, scientific research, product sales, brand building and promoting tea culture. Relying on its 350000 Mu "Wuyun, Liangtan and yizhai" Maojian tea core tea garden base, the company has built a tea industry processing park covering an area of more than 650 mu, more than 10 standardized tea refining plants, 6 cold chain systems with 50 tons of reserves, and 1 cold storage with 500 tons of fresh tea. There are many international full-automatic Maojian tea production lines and many automatic filling lines. The production line can put 600 kg of fresh leaves per hour and produce 2 million kg of dry tea per year under full load. The development of tea industry is driven by scientific and technological forces. The company has three major brands of "Longtan", "wuyunshan" and "Luyu", among which the core brand "Longtan" has 50 series of nearly 400 products, which are popular with consumers. By 2013, the company had 10 branches, 368 exclusive stores and clubs, 769 cooperative agents and 260 franchised stores in large and medium-sized cities across the country, and continued to expand at a faster speed. In 2013, Longtan tea group was established and a global strategy was formulated, With the four systematic projects of "love Longtan, responsibility Longtan, international Longtan and culture Longtan" as the core, the transformation into three goals of Longtan is: first, to transform into a global one-stop, civilian tea manufacturing operator; second, to realize the grand channel plan of ten thousand cities and ten thousand stores, and to build a brand of Chinese cultural gifts with world influence; third, to promote tea to become a rich tea for tea farmers, The public tea that consumers can afford and the rest assured tea that 7 billion people in the world like to drink. At the end of the 12th Five Year Plan, the company formulated the "four ones" project of developing 1 million mu tea garden, driving 100000 tea farmers to become rich, comprehensively selling 10 billion yuan and creating 1 billion yuan of profits and taxes. With the transformation and upgrading of core industries as the starting point, accelerate the transformation in the key links before, during and after production, and promote the prosperity of packaging, transportation, agricultural and sideline products and other industries, so as to realize the goal of Xinyang tea to be a big industry, brand, market and economy, and truly promote the tea industry to develop in a healthy, stable and efficient direction, so as to make a new contribution to the economic construction of the Central Plains Contribution.
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