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你经常对着书店里的绵绵不绝的封面发呆吗？或者头晕脑涨地从音像店的琳琅满目中逃出？宽带下载和网上购物降临之后，即使在小的城镇，你的选择也在每天成百上千地增加。这其中一定有你会喜爱的东西，但十有八九它们会在不知不觉中和你擦肩而过。媒体让老少咸宜的大片无处不在，对只适合一群人的东西却显得力不从心。而且，萝卜青菜，各有所爱，不管电视的娱乐编辑和报纸的书评作家多么公正和勤勉，他们的帮助都不可能对所有人同样有效。

如果能不一一结交，却知道成千上万人的口味，能从中间迅速找到臭味相投的，口口相传的魔力一定能放大百倍，对其中每一个人都多少会有帮助。豆瓣随着这一个愿望产生。豆瓣不针对任何特定的人群，力图包纳百味。无论高矮胖瘦，白雪巴人，豆瓣帮助你通过你喜爱的东西找到志同道合者，然后通过他们找到更多的好东西。

豆瓣没有编辑写手，没有特约文章，没有六百行的首页和跳动的新专题。豆瓣的藏书甚至没有强加给你的“标准分类”。这里所有的内容，分类，筛选，排序都由和你一样的成员产生和决定。给评论一个“有用”，它的排位会自动上升；贴“我女儿的爱”给一本书，它会在整个网站的标签分类中出现。豆瓣相信大众的力量，多数人的判断，和数字的智慧。通过网站幕后不断完善之中的算法，有序和有益的结构会从无数特异而可爱的个性中产生。

豆瓣网站的每个开发管理者也都是豆瓣每日的用户，分享着自己心爱的发现，也从你的参与中受益。我们鼓励你通过点击成员的名号或头像访问别人的个人主页，并充实自己的收藏或评论。这些是豆瓣上重要和有益的内容。

Do you often stare at the endless cover in the bookstore? Or are you dizzy and out of the sight of the video store? With the advent of broadband downloads and online shopping, even in small towns, your choices are increasing by hundreds every day. There must be something you'll love, but nine out of ten they'll pass you by unconsciously. The media makes the old and young Xianyi blockbusters everywhere, but they can't do anything for only a group of people. Moreover, no matter how fair and diligent TV entertainment editors and newspaper book reviewers are, their help can't be equally effective for everyone. If we can not make friends one by one, but know the taste of thousands of people, we can quickly find the same smell from the middle. The magic of oral communication will be magnified a hundred times, which will help everyone. Bean petals come with this wish. Douban is not aimed at any specific people, trying to contain Baiwei. No matter tall, short, fat, snowy, Douban helps you find people with the same ideals through your favorite things, and then find more good things through them. Douban has no editor or writer, no special articles, no 600 lines of home page and jumping new topics. Douban's collection doesn't even impose a "standard classification" on you. All the content, classification, filtering and sorting here are generated and determined by the same members as you. Give a comment a "useful" and its ranking will automatically rise; post "my daughter's love" to a book and it will appear in the tag categories of the whole website. Douban believes in the power of the masses, the judgment of most people, and the wisdom of numbers. By constantly improving the algorithm behind the scenes, orderly and beneficial structures will emerge from numerous unique and lovely personalities. Every development manager of Douban website is also a daily user of Douban, sharing his beloved discovery and benefiting from your participation. We encourage you to visit other people's home pages and enrich your collections or comments by clicking on members' names or avatars. These are important and useful contents of Douban.

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