crocs卡骆驰品牌怎么样 申请店铺

卡骆驰(Crocs)是美国的鞋业公司，创立于2002年，到2006年的夏天，公司才正式上市。主要生产运动休闲凉鞋，最大的卖点就是轻便、耐穿、防水。公司的创办人因为喜爱鳄鱼(CROCODILE)，因此把品牌命名为鳄鱼的缩写(CROCS)，而鞋子的形状还设计成鳄鱼开口的各式休闲鞋。这种貌似鳄鱼的凉鞋已经成为是「流行」以及「时尚」的代名词了。在英国还一度因抢购而缺货。

2002年，公司的三位卡骆驰位创始人注意到加拿大Foamcreations公司生产的特殊材料木底鞋具有良好的防滑性能，穿着也十分舒适。他们在原基础上作出一定修改后设计出一种本来为划船运动准备的鞋子。这种鞋子外形和拖鞋十分类似，鞋面上布满了洞眼，同时还有一条用以防滑，可以转动的带子。在2002年的FortLauderdaleInternational（劳德岱尔船划运动展）上，CROCS受到极大关注，2004年CROCS又买下持有专利的加拿大公司并将该材料命名为Crostile塑料。这种材料是内含封闭式气泡的塑料，能够在体温作用下自动变形以适应脚部形状。
品牌特色

卡骆驰的鞋最初是为了玩水上活动的人，设计「一双可以防水、防滑且不会在船板上采出鞋痕」的鞋子。鞋子是用一种天然树胶，使用特殊专利制造而成，且一举成名。上市後受到美国明星们的青睐，并开始风行世界各地，行销全球40个市场目前一个月有有四百万双的制造额，光是去年的收益就有三亿五千四百万美元。

2004年「美国人体工学协会」甚至宣称，穿卡骆驰鞋较赤脚站立，可以省下62.6%的力气。2007年6月8日，这个鞋子获得英国品牌服饰协会（DrapersFootwearAwards,U.K.)所颁发的金奖，理由是可以减轻重量。

2007年6月22日华盛顿邮报报导，美国总统布希赶上夏天穿凉鞋的风潮，而他脚上搭配着黑色短袜的运动休闲凉鞋正是「Crocs(卡骆驰)」牌的凉鞋。这新闻也令这个品牌意外的得到广告效果，也就是如此，在台湾不少媒体也称之为「布希鞋」。绿营人士为捧美入联，游行中穿此鞋为号召。也有卖场称之为「园丁鞋」。

如今，根据美国投资公司派珀贾弗雷的最新预测报告，卡骆驰今年的销售额将达到8.2亿美元，远远超过2006年的3.54亿美元。该公司的生产能力也在急剧增强，目前已达到每月500万双鞋子。而自从2006年2月上市以后，公司每股股价飙升了310%，达到43美元一股，成为制鞋史上最富有的制鞋企业。

目前，卡骆驰已经在美洲、欧洲、非洲及亚太地区等全球80多个国家中销售，2006年它也走进了中国。

Crocs, a shoe company in the United States, was founded in 2002 and was officially listed in the summer of 2006. The main production of sports and leisure sandals, the biggest selling point is light, durable, waterproof. The founders of the company named the brand Crocs for their love of crocolite, and the shape of shoes was also designed as various leisure shoes with crocodile openings. These crocodile like sandals have become synonymous with "fashion" and "fashion". There was also a time when there was a shortage in the UK due to a rush. In 2002, the three founders of the company noticed that the special material wooden sole shoes produced by foamcreations of Canada have good antiskid performance and are very comfortable to wear. They made some modifications on the original basis and designed a kind of shoes that were originally prepared for rowing. The shape of this kind of shoes is very similar to that of slippers. The vamp is full of holes. At the same time, there is a belt for antiskid and turning. At Fort Lauderdale International in 2002, Crocs received a lot of attention. In 2004, Crocs bought a patented Canadian company and named the material crotile plastic. The material is a plastic with enclosed air bubbles, which can automatically deform under the action of body temperature to adapt to the shape of feet. The brand featured karoch's shoes were originally designed for people who play on water, and they can be waterproof, antiskid and can't show traces on the boat board. Shoes are made of a kind of natural gum with special patent and become famous at one stroke. After going public, it was favored by American stars and began to be popular all over the world. At present, there are 4 million pairs of manufacturing volume in 40 markets around the world, and last year's revenue alone was $354 million. In 2004, the American Society of ergonomics even claimed that standing barefoot in karoch shoes can save 62.6% of energy. On June 8, 2007, the shoe won a gold medal from the drapers footwear Awards (U.K.) for its ability to reduce weight. On June 22, 2007, the Washington Post reported that U.S. President George W. Bush caught up with the trend of wearing sandals in summer, and his sports and leisure sandals with black socks were "Crocs" sandals. This news also made the brand get the advertising effect unexpectedly, that is to say, many media in Taiwan call it "Bush shoes". Green camp people wear these shoes as a call to praise the United States and join the league. There are also stores called "gardener's shoes". Now, according to the latest forecast of Piper jaffre, an American investment company, the sales of Gallo will reach 820 million dollars this year, far more than 354 million dollars in 2006. The company's production capacity is also growing rapidly, reaching 5 million pairs of shoes a month. Since its IPO in February 2006, the company's share price has soared 310% to $43 a share, making it the richest shoemaking company in the history of shoemaking. At present, it has been sold in more than 80 countries in the world, such as America, Europe, Africa and Asia Pacific region. In 2006, it also entered China.

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