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Guangdong Binbo fashion industry Co., Ltd. is a wholly-owned subsidiary of Hong Kong Jinxinxing group based on the operation of the German men's fashion brand Benbo in the Asia Pacific market. It is an entity company integrating brand planning, product development and marketing. It was founded in 2004. The company has mature management experience in chain store operation and retail service, and implements professional operation management on terminals to actively promote brand development. The company advocates specialty, pursues innovation, pays attention to service, establishes an enterprise management mode integrating product research and development, brand marketing, commodity management and terminal operation, and promotes the development of Benbo brand into a more creative and fashionable men's clothing brand in China's clothing retail industry relying on strict quality management system, rapid logistics response, excellent marketing mode and professional retail management system. Binbo is a brand of new gentry fashion men's wear, which was wholly invested by Hong Kong goldsand group in 2004. (since 1995, Jinxinxing group has been expanding its domestic clothing retail agency business. Until 2003, it has successfully operated the retail business of 16 brands such as G2000, ESPRIT, lawman, Giordano and bannero in various regional markets in Asia Pacific, becoming one of the largest clothing brand agency groups in China in that year.) In 2004, "Benbo Binbo" brand was born. At the same time, German designer Ben largerfeld and his right-hand assistant KENBO were employed as designers and senior stylists respectively. With leisure pants as the core product, Benbo made great efforts to build a stylish men's clothing brand. At the same time, Guangdong binbao Clothing Co., Ltd. is wholly-owned, responsible for the marketing deployment of the brand Benbo in the Chinese market. Benbo is a popular leisure fashion men's clothing brand for the new gentry generation in the city. The brand of Benbo has been striving to create a simple and classic store image, integrate European architectural aesthetics for terminal image design, and display the visual display of the entertainment retail terminal with unique artistic elements. The brand of Benbo has a standard display manual and terminal display standard, which helps franchisees to strengthen market differences in brand image, display guide, etc., and improve brand awareness and sales performance.

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