宾宝benbo品牌怎么样 申请店铺
广东宾宝时尚实业股份有限公司是香港金信兴集团基于打造德国型格男装品牌BENBO(宾宝)在亚太区市场的运营而成立的全资子公司,是一家集品牌策划、产品开发、市场营销为一体的实体公司,创建于2004年。公司拥有连锁店经营和零售服务的成熟管理经验,对终端实施专业的营运管理,积极推动品牌发展。公司倡导专业,追求创新,重视服务,建立集产品研发、品牌营销、商品管理、终端营运为一体的企业管理模式,依托严格的质管体系、迅速的物流反应、优良的营销模式、专业的零售管理系统,推动BENBO品牌发展成为中国服装零售行业较具创意时尚男装品牌。
宾宝品牌溯源
BENBO 宾宝服饰是香港金信兴集团(HK Gold Sand Group)于2004年全资投入新打造的新绅代大众时尚男装品牌。(金信兴集团从1995年就开始拓展国内服装零售代理业务,至2003年成功运营了G2000、ESPRIT、LAWMAN、佐丹奴、班尼路等16个品牌在亚太各区域市场的零售业务,成为当年国内较大的服装品牌代理集团之一。)
2004年“BENBO宾宝” 品牌诞生同期聘请了德国设计师Ben· Largerfeld(本·拉菲尔德)与他的得力助手Kenbo分别担任设计师和高级版型师,以休闲裤为核心产品大力打造型格男装品牌BENBO。同时全资成立广东宾宝服饰有限公司,负责BENBO品牌在中国市场的营销部署。
BENBO宾宝服饰是专为都市新绅代打造的大众休闲时尚男装品牌。
BENBO品牌一直着力塑造简约、经典的店铺形象,融合欧洲建筑美学进行终端形象设计,以独具内涵的艺术元素演艺零售终端的视觉陈列。BENBO品牌拥有规范的陈列搭配手册,终端陈列标准,协助加盟商在品牌形象、陈列导视等方面强化市场差异,提升品牌认知度及销售业绩。
Guangdong Binbo fashion industry Co., Ltd. is a wholly-owned subsidiary of Hong Kong Jinxinxing group based on the operation of the German men's fashion brand Benbo in the Asia Pacific market. It is an entity company integrating brand planning, product development and marketing. It was founded in 2004. The company has mature management experience in chain store operation and retail service, and implements professional operation management on terminals to actively promote brand development. The company advocates specialty, pursues innovation, pays attention to service, establishes an enterprise management mode integrating product research and development, brand marketing, commodity management and terminal operation, and promotes the development of Benbo brand into a more creative and fashionable men's clothing brand in China's clothing retail industry relying on strict quality management system, rapid logistics response, excellent marketing mode and professional retail management system. Binbo is a brand of new gentry fashion men's wear, which was wholly invested by Hong Kong goldsand group in 2004. (since 1995, Jinxinxing group has been expanding its domestic clothing retail agency business. Until 2003, it has successfully operated the retail business of 16 brands such as G2000, ESPRIT, lawman, Giordano and bannero in various regional markets in Asia Pacific, becoming one of the largest clothing brand agency groups in China in that year.) In 2004, "Benbo Binbo" brand was born. At the same time, German designer Ben largerfeld and his right-hand assistant KENBO were employed as designers and senior stylists respectively. With leisure pants as the core product, Benbo made great efforts to build a stylish men's clothing brand. At the same time, Guangdong binbao Clothing Co., Ltd. is wholly-owned, responsible for the marketing deployment of the brand Benbo in the Chinese market. Benbo is a popular leisure fashion men's clothing brand for the new gentry generation in the city. The brand of Benbo has been striving to create a simple and classic store image, integrate European architectural aesthetics for terminal image design, and display the visual display of the entertainment retail terminal with unique artistic elements. The brand of Benbo has a standard display manual and terminal display standard, which helps franchisees to strengthen market differences in brand image, display guide, etc., and improve brand awareness and sales performance.
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