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Hunan Laishi fireworks Co., Ltd. is an integrated enterprise specialized in the production and sales of firecrackers organized by the group. Its subordinate core entities include Liling Laishi firecracker Manufacturing Co., Ltd. and Liling Laishi lead Manufacturing Co., Ltd. with a total area of more than 700 Mu and more than 500 employees, including 68 technical management personnel and a production scale of over 100 million yuan, The total annual output value is more than 100 million yuan, and the tax paid is more than 2 million yuan. The company takes the inheritance of firecracker culture and innovation of firecracker industry as its own responsibility. In 2013, Mr. Wei Ping, an expert in firecracker industry culture and brand planning, was hired as the brand consultant of the company. The company excavated and sorted out the 100 year old firecracker business name "Lai Jichang" founded by Lai's ancestors. Combined with cultural creativity, the company launched innovative products such as "New Year's firecracker" and "happy catch right. Firecracker collection", which attracted wide attention of the industry. At the same time of inheriting the traditional skills of firecrackers, the enterprise has brought standardized management into the daily compulsory courses, refined the "six in the morning and five in the evening" working method with Lai ' Quality management system certification. With the historical thickness of four generations, we will actively transform and upgrade in the new historical period, vowing to let "old trees bloom and new flowers". Lai's fireworks has a high ambition, clear development plan, and sincere unity of management team. He vowed to build Lai's fireworks into a benchmark enterprise with core brand competitiveness, and write a new chapter for the development of traditional fireworks.

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