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百度是全球最大的中文搜索引擎、最大的中文网站。2000年1月由李彦宏创立于北京中关村，致力于向人们提供“简单，可依赖”的信息获取方式。“百度”二字源于中国宋朝词人辛弃疾的《青玉案·元夕》词句“众里寻他千百度”，象征着百度对中文信息检索技术的执著追求。而“熊掌”图标的想法来源于“猎人巡迹熊爪”的刺激，与李彦宏博士的“分析搜索技术”非常相似，从而构成百度的搜索概念，也最终成为了百度的图标形象。

1999年底，身在美国硅谷的李彦宏看到了中国互联网及中文搜索引擎服务的巨大发展潜力，抱着技术改变世界的梦想，他毅然辞掉硅谷的高薪工作，携搜索引擎专利技术，于2000年1月1日在中关村创建了百度公司。从最初的不足10人发展至今，员工人数超过17000人。如今的百度，已成为中国最受欢迎、影响力最大的中文网站。

百度拥有数千名研发工程师，这是中国乃至全球最为优秀的技术团队，这支队伍掌握着世界上最为先进的搜索引擎技术，使百度成为中国掌握世界尖端科学核心技术的中国高科技企业，也使中国成为美国、俄罗斯、和韩国之外，全球仅有的4个拥有搜索引擎核心技术的国家之一。

从创立之初，百度便将“让人们最便捷地获取信息，找到所求”作为自己的使命，成立以来，公司秉承“以用户为导向”的理念，不断坚持技术创新，致力于为用户提供“简单，可依赖”的互联网搜索产品及服务，其中包括：以网络搜索为主的功能性搜索，以贴吧为主的社区搜索，针对各区域、行业所需的垂直搜索，Mp3搜索，以及门户频道、IM等，全面覆盖了中文网络世界所有的搜索需求，根据第三方权威数据，百度在中国的搜索份额超过80%。

在面对用户的搜索产品不断丰富的同时，百度还创新性地推出了基于搜索的营销推广服务，并成为最受企业青睐的互联网营销推广平台。目前，中国已有数十万家企业使用了百度的搜索推广服务，不断提升着企业自身的品牌及运营效率。通过持续的商业模式创新，百度正进一步带动整个互联网行业和中小企业的经济增长，推动社会经济的发展和转型。

为推动中国数百万中小网站的发展，百度借助超大流量的平台优势，联合所有优质的各类网站，建立了世界上最大的网络联盟，使各类企业的搜索推广、品牌营销的价值、覆盖面均大面积提升。与此同时，各网站也在联盟大家庭的互助下，获得最大的生存与发展机会。

作为国内的一家知名企业，百度也一直秉承“弥合信息鸿沟，共享知识社会”的责任理念，坚持履行企业公民的社会责任。成立来，百度利用自身优势积极投身公益事业，先后投入巨大资源，为盲人、少儿、老年人群体打造专门的搜索产品，解决了特殊群体上网难问题，极大地弥补了社会信息鸿沟问题。此外，在加速推动中国信息化进程、净化网络环境、搜索引擎教育及提升大学生就业率等方面，百度也一直走在行业领先的地位。2011年初，百度还特别成立了百度基金会，围绕知识教育、环境保护、灾难救助等领域，更加系统规范地管理和践行公益事业。

2005年，百度在美国纳斯达克上市，一举打破首日涨幅最高等多项纪录，并成为首家进入纳斯达克成分股的中国公司。通过数年来的市场表现，百度优异的业绩与值得依赖的回报，使之成为中国企业价值的代表，傲然屹立于全球资本市场。

2009年，百度更是推出全新的框计算技术概念，并基于此理念推出百度开放平台，帮助更多优秀的第三方开发者利用互联网平台自主创新、自主创业，在大幅提升网民互联网使用体验的同时，带动起围绕用户需求进行研发的产业创新热潮，对中国互联网产业的升级和发展产生巨大的拉动效应。

今天，百度已经成为中国最具价值的品牌之一，英国《金融时报》将百度列为“中国十大世界级品牌”，成为这个榜单中最年轻的一家公司，也是唯一一家互联网公司。而“亚洲最受尊敬企业”、“全球最具创新力企业”、“中国互联网力量之星”等一系列荣誉称号的获得，也无一不向外界展示着百度成立数年来的成就。

多年来，百度董事长兼CEO李彦宏，率领百度人所形成的“简单可依赖”的核心文化，深深地植根于百度。这是一个充满朝气、求实坦诚的公司，以搜索改变生活，推动人类的文明与进步，促进中国经济的发展为己任，正朝着更为远大的目标而迈进。

Baidu is the largest Chinese search engine and the largest Chinese website in the world. Robin Li was founded in January 2000 in Zhongguancun, Beijing, to provide people with "simple, dependable" information access. The word "Baidu" originates from Xin Qiji, a poet of the Song Dynasty in China, who wrote "Qingyu case · New Year's Eve". It means Baidu's persistent pursuit of Chinese information retrieval technology. The idea of the "bear paw" icon comes from the stimulus of "Hunter's patrol bear paw", which is very similar to Dr. Robin Li's "analytical search technology", thus forming Baidu's search concept and finally becoming the icon image of Baidu. At the end of 1999, Robin Li, who was in the US Silicon Valley, saw the great potential of China's Internet and Chinese search engine services. He took the dream of technology changing the world, and he resolutely resigned from Silicon Valley's high paying job and brought the patent technology of search engine to the Baidu Inc in January 1, 2000. Since the initial development of less than 10 people, the number of employees has exceeded 17000. Today, Baidu has become the most popular and influential Chinese website in China. Baidu has thousands of R & D engineers, which is the most excellent technical team in China and even in the world. This team holds the most advanced search engine technology in the world, which makes Baidu become a Chinese high-tech enterprise that masters the world's cutting-edge science and core technology, and also makes China become the only four global search engine core technologies outside the United States, Russia and South Korea One of the countries. Since its inception, Baidu has taken "let people get the most convenient information and find what they want" as its mission. Since its establishment, the company adheres to the concept of "user-oriented", and constantly adheres to technological innovation. It is committed to providing users with "simple and reliable" Internet search products and services, including: functional search based on Internet search, and post bar The main community search, aiming at the vertical search, MP3 search, portal channel, Im, etc. required by various regions and industries, fully covers all the search needs of the Chinese Internet world. According to the authoritative data of the third party, Baidu's search share in China is more than 80%. In the face of the continuous enrichment of users' search products, baidu also innovatively launched search based marketing and promotion services, and became the most popular Internet marketing and promotion platform for enterprises. At present, hundreds of thousands of enterprises in China have used Baidu's search promotion service to continuously improve their own brand and operation efficiency. Through continuous business model innovation, baidu is further driving the economic growth of the entire Internet industry and small and medium-sized enterprises, and promoting the development and transformation of social economy. In order to promote the development of millions of small and medium-sized websites in China, Baidu has established the largest network alliance in the world by virtue of the platform advantage of huge traffic and combining all kinds of high-quality websites, so as to greatly improve the value and coverage of search promotion and brand marketing of all kinds of enterprises. At the same time, the websites also get the greatest survival and development opportunities under the mutual assistance of the alliance family. As a well-known enterprise in China, Baidu has also been adhering to the concept of "bridging the information gap and sharing knowledge society", insisting on the social responsibility of corporate citizens. Since its establishment, Baidu has actively devoted itself to public welfare undertakings by using its own advantages, successively investing huge resources to create special search products for the blind, children and the elderly, solving the problem of difficult access to the Internet for special groups, and greatly making up the social information gap. In addition, Baidu has also been leading the industry in accelerating the process of China's informatization, purifying the network environment, search engine education and improving the employment rate of college students. At the beginning of 2011, baidu also set up a Baidu foundation to manage and practice public welfare undertakings in a more systematic and standardized way around knowledge education, environmental protection, disaster relief and other fields. In 2005, baidu was listed on NASDAQ in the United States, breaking many records, such as the highest increase on the first day, and becoming the first Chinese company to enter the NASDAQ component. Through several years of market performance, Baidu's outstanding performance and reliable returns make it a representative of Chinese enterprise value and stand proudly in the global capital market. In 2009, baidu launched a new concept of box computing technology, and based on this concept, baidu launched an open platform to help more outstanding third-party developers make independent innovation and entrepreneurship by using the Internet platform. While greatly improving the Internet user experience of Internet users, baidu also led the industry innovation upsurge of R & D around user needs, upgrading and upgrading the Internet industry in China Development has a huge pulling effect. Today, Baidu has become one of the most valuable brands in China. The financial times listed Baidu as one of the "top ten world-class brands in China", becoming the youngest company on the list and the only Internet company. And "the most respected enterprise in Asia", "the most innovative enterprise in the world", "the star of China's Internet power" and a series of honorary titles are all showing the achievements of Baidu in the past few years. Over the years, Baidu chairman and CEO Robin Li, who led Baidu people to form the "simple and reliable" core culture, is deeply rooted in Baidu. This is a company full of vitality, being realistic and honest. It takes searching to change life, promote human civilization and progress, and promote the development of China's economy as its own duty, and is moving towards a greater goal.

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