农夫山泉品牌怎么样 申请店铺

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1997年-2002年，农夫山泉相继在国家一级水资源保护区千岛湖、吉林长白山矿泉水保护区建成三座现代化的饮用水生产基地，投资总额逾十亿元人民币，成为国内规模最大的专业饮用水公司。

农夫山泉公司拥有专业的实验室，长期从事水与健康的研究，(在水与健康的研究领域，农夫山泉)还与美国国家实验室，国内的知名科学家进行专项合作，并获得阶段性成果。

农夫山泉公司的专注为她带来了丰硕的成果：农夫山泉品牌在短短几年时间内已成为国内最著名的饮用水品牌;农夫山泉的销售业绩每年都有增长，2001年的增长幅度更高达160%。

“农夫山泉有点甜”的差异化策略，与体育这个健康媒介的长期合作，使农夫山泉品牌不断深入人心，并使品牌的无形资产持续增值并发扬光大。

农夫山泉的目标是加入世界最优秀的专业饮用水公司行列，成为中国最具竞争力的饮用水企业。(所以，)与国内其他饮用水品牌相比，公司在品牌塑造，专业设备的引进，优质水源的选择和保护，水与健康的研究上投入更多。

来源中国品牌网www.chinapp.com转载请注明出处

From 1997 to 2002, Nongfu mountain spring successively built three modern drinking water production bases in Qiandao Lake, a national first-class water resource protection area, and Changbai Mountain mineral water protection area in Jilin Province, with a total investment of more than one billion yuan, becoming the largest professional drinking water company in China. Nongfu mountain spring company has a professional laboratory, which has been engaged in water and health research for a long time (in the field of water and health research, Nongfu mountain spring) and the National Laboratory of the United States, well-known scientists in China have carried out special cooperation and obtained phased results. The focus of Nongfu mountain spring company has brought her fruitful results: Nongfu mountain spring brand has become the most famous drinking water brand in China in just a few years; the sales performance of Nongfu mountain spring has increased every year, with a growth rate of 160% in 2001. The differentiation strategy of "Nongfu spring is a little sweet" and the long-term cooperation with sports, as a healthy medium, make Nongfu spring brand continuously popular, and make the intangible assets of the brand continue to increase in value and carry forward. The goal of Nongfu mountain spring is to join the ranks of the world's best professional drinking water companies and become the most competitive drinking water enterprise in China. (therefore,) compared with other domestic drinking water brands, the company has invested more in brand building, introduction of professional equipment, selection and protection of high-quality water sources, and Research on water and health. Source: www.chinapp.com

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