anerle安尔乐品牌怎么样 申请店铺
安尔乐,创立于1993年,多年来她关心你、体贴你。始终陪伴你,是你最亲密最可信赖的朋友。
2011年安尔乐分别在人人网、新浪微博和腾讯微博建立与消费者互动的网络平台——安尔乐蜜丝团,她将坚持“精于呵护”的定位,为追求品质和安全感的主流女性提供最卓越专业的产品服务,用始终不渝的温存和耐心陪伴你的每个日日夜夜。
2012年安尔乐品牌经过一年的全新品牌升级定位,将品牌目标群全面下层,主要目标群为大三大四即将毕业或毕业初期刚入职场的奋斗族,并全面更新slogan:安尔乐快乐不限行!力求将快乐和闺蜜的的调性进行品牌传递。
大事记
2010年安尔乐品牌牵手中国国家女子蹦床队,签约奥运金牌冠军“何雯娜”
2011年安尔乐品牌分别在新浪、腾讯开通官方微博,在人人网建立官方公共主页,全新开启品牌社交化新纪元
2012年安尔乐品牌全面启动品牌年轻化转型,品牌定位于年轻奋斗族群,全新slogan“安尔乐,快乐不限行”
2013年安尔乐品牌签约人气歌姬,收视花旦“戚薇”,并拍摄全新品牌TVC,引领安尔乐年轻化转型
Anle, founded in 1993, has cared and cared for you for many years. Always with you, is your closest and most reliable friend. In 2011, Anle established an online platform for interaction with consumers on renren.com, Sina Weibo and Tencent Weibo respectively. She will adhere to the position of "skilled in care", provide the most outstanding professional product services for mainstream women who pursue quality and security, and accompany you day and night with constant warmth and patience. In 2012, after a year of brand-new brand upgrading positioning, the brand target group will be at the lower level in an all-round way. The main target group is the struggling group who is about to graduate from the third and fourth year of university or just entered the workplace at the beginning of graduation. And the slogan will be updated in an all-round way: happiness is unlimited! Strive to pass on happiness and the tonality of girlfriends. Memorabilia in 2010, the Anle brand joined hands with China's National Women's trampoline team, signed the Olympic gold medal champion "he Wenna", in 2011, the Anle brand opened official microblogs on Sina and Tencent respectively, set up official public homepage on renren.com, and opened a new era of brand socialization. In 2012, the Anle brand started the brand rejuvenation transformation in an all-round way. The brand is positioned in the young struggling ethnic group, with a new s Logan "Anle, happy unlimited travel" in 2013, Anle brand signed a contract with popular singer, watched Huadan "Qiwei", and shot a new brand TVC, leading the young transformation of Anle
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