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秋水伊人女装是由浙江印象实业股份有限公司旗下的主打品牌。“蒹葭苍苍，白露为霜。所谓伊人，在水一方”，这句来自《诗经》的优美诗句，描述人们对美好爱情的执著追求、但又可望不可及的惆怅心情，演绎到现代的“秋水伊人”女性，就是一群知性，追求浪漫，对新事物持保守态度但同时易受媒体影响而关注时尚的都市女性，秋水伊人品牌就是定位于这样一群都市女性，设计师通过优雅、浪漫的设计表达手法，充分演绎目标消费群体的时尚经典而又精致优雅的淑女着衣风格。

浙江印象实业股份有限公司是一家集设计、生产、销售于一体的全国著名女装股份制企业。公司旗下拥有“秋水伊人”、“COCOON”、“FIRSTVIEW”、“FAIRY”四大中高档女装品牌，在杭州下城区天堂经济开发区、下城区永华街和萧山国家经济开发区拥有近二十万多平米生产办公基地。公司现有员工5000人左右，年生产、销售服装500多万件，销售业绩以每年40%的速度飞速增长。经过多年发展，公司已成为浙江女装行业的领军企业。

1996年，公司旗下第一个品牌“秋水伊人”在美丽的西子湖畔成立，公司从最初的杭州一枚服饰有限公司的发展经营。

品牌产品

甜美系列：该系列为秋水伊人品牌的经典系列之一。以“现代浪漫”、“清新优雅”、“端庄甜美”为系列精髓，表现出都市OL女性明朗、幸福、积极的感觉。

主客群：20-30岁的都市轻熟女。

柔美系列：该系列为秋水伊人品牌的经典系列之一。以融合典雅与柔和的设计风格，彰显现代女性独有的魅力与气质，是优雅、柔美充满现代都市时尚气息OL淑女装的典范。

主客群：25-35岁的都市OL女性。

矜贵系列：该系列为秋水伊人品牌中高端系列。采用全新的设计手法，演绎细致、奢华、高雅的纯正风范。系列特别之处在于从生活周围撷取灵感，以实用华丽的产品为主导设计宗旨，表现女性端庄不乏时尚，高雅蕴含奢华的气质。

主客群：28-42岁的都市女性。

帅气系列：该系列产品为秋水伊人品牌全新拓展的路线之一。产品系列崇尚简洁，强调细节。秉承一贯的优雅和现代之余，紧跟国际流行趋势，尤其延续欧洲的流行风范，与国际接轨，“打造时尚品味的现代女性”为该系列的主导设计理念。

主客群：25-40的都市OL女性。

休闲系列：该系列为秋水伊人品牌全部拓展的线路之一。产品以“独创转变”为系列精髓，经典中渗透最新的时尚感觉，将知性的设计、商务与时尚前所未有的高度融汇。“打造现代都市女性职业休闲装的新概念”。

主客群：25-35岁都市女性。

Qiushui Yiren women's wear is the main brand of Zhejiang impression Industry Co., Ltd. "Jianjia is green, White Dew is frost. The so-called "Yiren is on the water side", a beautiful poem from the book of songs, describes people's persistent pursuit of beautiful love, but the melancholy mood that can not be expected. The modern "Qiushuiyiren" women are a group of urban women who are intellectual, romantic, conservative about new things, but are easily influenced by the media and pay attention to fashion. The brand of Qiushuiyiren is It is located in such a group of urban women. Through elegant and romantic design and expression techniques, the designer fully interprets the fashion classic and exquisite elegant lady dress style of the target consumer group. Zhejiang impression Industry Co., Ltd. is a national famous women's clothing joint-stock enterprise integrating design, production and sales. The company has four large and medium-sized high-end women's clothing brands, namely "Qiushuiyiren", "cocoun", "firstview" and "fair". It has nearly 200000 square meters of production and office bases in Hangzhou Xiacheng paradise Economic Development Zone, Xiacheng Yonghua street and Xiaoshan national economic development zone. The company has about 5000 employees, annual production and sales of more than 5 million pieces of clothing, sales performance at a 40% annual rate of rapid growth. After years of development, the company has become a leading enterprise in Zhejiang women's wear industry. In 1996, the company's first brand "Qiushuiyiren" was founded on the beautiful West Lake. The company has developed and operated from the original Hangzhou Yiyi Clothing Co., Ltd. Brand product sweet series: this series is one of the classic series of qiushuiyi brand. With "modern romance", "fresh and elegant", "dignified and sweet" as the series essence, it shows the urban ol women's clear, happy and positive feeling. Host and guest group: 20-30-year-old urban young and mature women. Soft beauty series: this series is one of the classic series of qiushuiyi brand. With the combination of elegant and soft design style, it shows the unique charm and temperament of modern women, and is a model of elegant, soft and modern urban fashion ol ladies' clothing. Host and guest group: Urban ol women aged 25-35. Jingui series: this series is a high-end series of Qiushui Yiren brand. With a new design method, the pure style of delicacy, luxury and elegance is performed. The special point of the series is to take inspiration from the surrounding of life, take practical and gorgeous products as the leading design purpose, show that women are dignified, fashionable, elegant and luxurious. Host and guest group: urban women aged 28-42. Handsome series: this series of products is one of the new development routes of Qiushui Yiren brand. The product line advocates simplicity and emphasizes details. Adhering to the consistent elegance and modernity, following the international fashion trend, especially continuing the European fashion style, and connecting with the international standards, the leading design concept of the series is to create modern women with fashionable taste. Host and guest group: 25-40 urban ol women. Leisure series: this series is one of the routes for the brand expansion of Qiushui Yiren. The product takes "original transformation" as the essence of the series, infiltrates the latest fashion feeling in the classics, and integrates the intellectual design, business and fashion with unprecedented height. "Create a new concept of modern urban women's professional leisure wear". Host and guest group: urban women aged 25-35.

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