觅丝黛恩品牌怎么样 申请店铺
品牌简介:
觅丝黛恩品牌创立于2015年,是一家专业从事3-12岁的童装品牌。品牌风格为日韩欧美森系,希望将全球时尚演绎在儿童身上,通过服饰这一载体引领一种自由、独立而富有创造性的儿童生活方式,也让孩子们勇于展现自我,彰显个性、表达自己的成长主张和生活态度。
品牌优势:
质量成为企业生存的根本。因此,觅丝黛恩童装更加主动地融入“低碳时代”,采用绿色的原、辅材料,努力让童装更环保、更健康,并主动研究儿童成长的生理、心理特征,努力通过品牌和产品来诠释儿童的需求。
设计优势:
在设计方面,觅丝黛恩童装需要突出时代的潮流感,融合儿童的审美需求。个性强、以自我为中心已经成为儿童的主要特点。因此,以不同的个性来定位童装品牌,进行市场细分,也是打造童装品牌的一种思路。
品牌实力:
觅丝黛恩先后在不同城市建立十多座品牌专柜:郑州360国贸、丹尼斯、大卫城,上海徐家汇、广州万达广场、长沙沃尔玛广场等。
2019年1月至2019年6月营业额800万元,拥有大量线下品牌忠实粉丝。
品牌质地柔软、符合国际标准、不含刺激皮肤的有害物质、不同年龄段的产品都有、价廉物美、品质保障。
市场分析:
1.童装的产品结构不合理。
2.童装设计水平比较低。
3.国产童装品牌缺乏竞争力。
国产童装品牌缺乏竞争力。中国服装协会副秘书长王茁表示——设计理念陈旧、品牌文化缺失、市场定位偏差的通病已经成为限制童装市场发展的瓶颈,品牌细分将成为中国童装市场走出“小市场”的重要途径。
业内人士指出,我国拥有数量庞大的少年儿童消费群体,但品牌童装专业生产企业却找不到200家,为儿童设计服装的名师更是屈指可数。我国多数童装企业责任心不强,市场竞争混乱,品牌良莠不齐。
目前我国童装市场总体消费特点表现为:市场需求量大,但新生品牌难以满足市场对其品牌的要求,许多企业往往把赚钱放在第一位,对品牌的建设根本没有意识到。
公司背景:
深圳市觅丝黛恩贸易有限公司,位于珠江三角洲的经济中心、经济特区、国际化城市、中国改革开放的窗口,重要的边境口岸城市,美丽的鹏城。是一家集服务研发、设计生产销售、品牌营销管理于一体的大型服饰企业 。公司秉着以人为本,以德为先的理念,引进了众多专业的管理人才、出色的设计队伍。设计师团队均有着多年的行内设计经验,为您提供良好的产品和服务。
团队优势:
1.专业化团队,实时化响应,可视化流程,一站式服务
2.人性化的服务管理,设立独立的项目组,专业的咨询分析团队,
3.完善的技术体系,系统支持与硬件设备互联互通,与其他软件跨平台对接,轻松实现与客户各种应用、平台、门户接入,实现线上线下良好的沟通
4.丰富的行业经验,公司拥有20多名中高级设计人才,具有多年的服装销售经验。
工厂介绍:
公司现已拥有近6000平方米的现代化厂房,300余台平缝车位,年产近50万件时尚服装
Brand introduction: maysdaen brand was founded in 2015, is a professional 3-12-year-old children's wear brand. The brand style is Japan, South Korea, Europe and the United States. It is hoped that the global fashion will be performed on children, leading a free, independent and creative way of life for children through the carrier of clothing, and also letting children dare to show themselves, show their personality, and express their growth ideas and life attitudes. Brand advantage: quality becomes the foundation of enterprise survival. Therefore, misdaene children's wear is more actively integrated into the "low-carbon era", using green raw and auxiliary materials, striving to make children's wear more environmentally friendly and healthy, and actively studying the physiological and psychological characteristics of children's growth, trying to interpret children's needs through brands and products. Design advantages: in terms of design, looking for children's clothing needs to highlight the trend of the times and integrate the aesthetic needs of children. Strong personality and self-centered have become the main characteristics of children. Therefore, positioning children's wear brand with different personality and market segmentation is also a way to create children's wear brand. Brand strength: maysday has established more than ten brand counters in different cities: Zhengzhou 360 international trade, Dennis, David City, Shanghai Xujiahui, Guangzhou Wanda Plaza, Changsha Wal Mart Plaza, etc. The turnover from January 2019 to June 2019 is 8 million yuan, with a large number of offline brand loyal fans. The brand is soft in texture, in line with international standards, free of harmful substances that stimulate the skin, products of different ages are available, cheap and quality guaranteed. Market analysis: 1. The product structure of children's wear is unreasonable. 2. The design level of children's clothing is relatively low. 3. Domestic children's wear brands lack competitiveness. Domestic children's wear brands lack competitiveness. Wang Zhuo, Deputy Secretary General of China Garment Association, said: the common problems of old design concept, lack of brand culture and market positioning deviation have become the bottleneck of restricting the development of children's wear market, and brand segmentation will become an important way for China's children's wear market to walk out of the "small market". Industry insiders pointed out that China has a large number of children's consumer groups, but the professional production enterprises of brand children's clothing can not find 200, and the number of famous teachers who design clothes for children is even fewer. Most children's wear enterprises in China have weak sense of responsibility, chaotic market competition, and uneven brand. At present, the overall consumption characteristics of children's wear market in China are as follows: the market demand is large, but the new brand is difficult to meet the market demand for its brand, many enterprises often put making money in the first place, and do not realize the brand construction at all. Company background: Shenzhen misdaen Trading Co., Ltd. is located in the economic center, special economic zone, international city, window of China's reform and opening up, important border port city and beautiful Pengcheng in the Pearl River Delta. Is a service research and development, design, production and sales, brand marketing management in one of the large clothing enterprises. The company adheres to the concept of people-oriented and morality first, and introduces many professional management personnel and excellent design team. The designer team has many years of in-line design experience to provide you with good products and services. Team advantages: 1. Professional team, real-time response, visual process, one-stop service 2. Humanized service management, establishment of independent project team, professional consulting and analysis team, 3. Perfect technical system, system support and hardware equipment interconnection, cross platform docking with other software, easy access to various applications, platforms, portals and online Good communication 4. Rich industry experience, the company has more than 20 middle and senior design talents, with many years of clothing sales experience. Factory introduction: the company now has nearly 6000 square meters of modern factory buildings, more than 300 flat sewing spaces, with an annual output of nearly 500000 pieces of fashion clothing
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