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荣事达Royalstar是中国知名的家电品牌，其主导产品为洗衣机、电冰箱，同时涉及及小家电、太阳能热水器、厨卫电器、电动车等多元化产品。

“荣事达”是“中国名牌”和“驰名保护”，2006年经中国品牌研究院权威评估“荣事达”品牌价值超过26亿元，位居中国最具价值驰名保护排行榜第54位，名列中国白色家电行业的前茅。

伴随着中国的改革开放，经历了二十多年市场的风雨，“荣事达--Royalstar”已经成为一代中国人美好生活的印记。

在近20年的发展中，荣事达集团先后和国内、外多家知名大企业合资、合作，共同设立了9家合资企业。其中，合肥三洋为中国首个家电合资上市企业；6家中资企业及多家战略合作企业。其主导产品洗衣机、电冰箱产、销量一直稳居行业前三和前十位的位置。

2012年5月合肥荣事达三洋公司获得“荣事达”品牌管理权，2013年4月1日，获得“荣事达”洗衣机、冰箱和微波炉主导产品的品牌使用权，至此“荣事达”品牌正式回归。

荣事达以精益经营，高效管理，稳健发展为经营方针，以开放、和谐、务实、创新为企业精神，坚持以人为本、以竞争为核心、适时适势变革，为顾客创造价值、为员工创造机会、为股东创造利益、为社会创造财富。

以“为人类创造美好生活”为企业使命，荣事达走高品质、高技术、高服务、王者服务的路线。

荣事达以品质是企业的尊严为品质理念，率先提出“和谐发展”的经营理念，以诚信为本，开放兼容，和谐发展，共创共赢，成为中国企业重要的经营理念。

在企业管理层面，实施零缺陷管理，形成标杆的质量管理理念。

而荣事达首创中国家电行业服务品牌——红地毯，从产品到服务，从品质到人心，荣事达真诚以对，更是以王者服务的品质带动全行业服务水平提升。

Rongshida Royalstar is a well-known brand of home appliances in China. Its leading products are washing machines and refrigerators, and it also involves small home appliances, solar water heaters, kitchen and bathroom appliances, electric vehicles and other diversified products. "Rongshida" is a "Chinese famous brand" and "well-known protection". In 2006, the authoritative evaluation of China Brand Research Institute "Rongshida" brand value exceeded 2.6 billion yuan, ranking the 54th in China's most valuable well-known protection ranking, ranking the top of China's white home appliance industry. With China's reform and opening up, and after more than 20 years of market trials and hardships, "Rongshida Royalstar" has become the mark of a generation of Chinese people's good life. In the past 20 years of development, Rongshida Group has established 9 joint ventures with many famous enterprises at home and abroad. Among them, Hefei Sanyo is China's first appliance joint venture listed enterprise; 6 Chinese funded enterprises and a number of strategic cooperative enterprises. Its leading products washing machine, refrigerator production and sales volume has been ranked in the top three and top ten positions in the industry. In May 2012, Hefei Rongshida Sanyo Co., Ltd. obtained the brand management right of "Rongshida". On April 1, 2013, it obtained the brand use right of the leading products of "Rongshida" washing machine, refrigerator and microwave oven. So far, the "Rongshida" brand has officially returned. Rongshida takes lean operation, efficient management and steady development as its management policy, openness, harmony, pragmatism and innovation as its enterprise spirit, adheres to people-oriented, competition as its core, timely and appropriate change, creates value for customers, opportunities for employees, profits for shareholders and wealth for society. With the mission of "creating a better life for mankind", Rongshida takes the route of high quality, high technology, high service and King service. Rongshida takes quality as the dignity of the enterprise, and takes the lead in putting forward the management concept of "harmonious development". It is an important management concept for Chinese enterprises to be honest, open, compatible, harmonious and win-win. At the level of enterprise management, zero defect management is implemented to form a benchmarking quality management concept. Rongshida is the first service brand in China's home appliance industry - red carpet. From products to services, from quality to people's heart, Rongshida is sincere and right, and it also promotes the service level of the whole industry with the quality of King's service.

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