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温州吉尔达鞋业有限公司系中国皮革工业协会的重点骨干企业。现有员工2500多人，标准厂房52000平方米，日产高档男女皮鞋20000多双。公司连续五届获得“中国真皮鞋王”，1998年率先在行内获质量管理体系认证。自2001年起，吉尔达产品连获“国家免检产品”资格，2005年被国家商务部列为重点培育和发展的“中国出口名牌”，被国家质量监督检验检疫总局评定为“中国名牌产品”。吉尔达商标在2002年2月被国家工商行政管理总局认定为“驰名保护”。2009年4月，公司被中国皮革协会评为“中国真皮领先鞋王”。

吉尔达皮鞋品种齐全，分为男女单鞋、凉鞋、棉鞋三个类型和精品鞋、时装鞋、休闲鞋、保健鞋四个系列。公司最早引进法国KAR公司CAD软件进行鞋样辅助设计，根据不同国家、不同地区、不同的人文地理，不断推出符合各类消费群体需求的新品种、新款式。尤其通过十多年的努力，公司采用21世纪国际最前沿的三大技术之一的纳米制造技术，开发了拥有28项专利发明、能有效解除脚汗脚臭这一世界性难题的纳米功能空调鞋，在畅销国内的同时，已开始批量出口，以“人无我有”的优势，展示出广阔的市场发展前景。2010年6月，纳米功能空调鞋荣获了“段镇基皮革和制鞋行业科学技术奖”二等奖。

吉尔达一直坚持用质量铸就品牌，以品牌引导市场。公司严格按照ISO9001：2000国际质量管理体系标准，从产品开发设计、原辅材料供应、生产检验到售后服务，建立了严格有序的质量保障体系。可靠的质量和优良的售后服务，有效地提升了吉尔达品牌的知名度和广大消费者的满意度。

市场是企业实现利润的终端。吉尔达长期坚持“内外贸并举”的战略方针，充分利用品牌优势不断拓展国内外市场。在国内，按经济区域设立了28个省级分公司（办事处），实行区域总代理制和总代理区域内的专卖制，先后设立了1700多家专卖店。在国外，公司确立了在原独联体国家的品牌知名度后，在俄罗斯、德国、西班牙、意大利、罗马尼亚、波兰等地，先后建立了多个自营分公司，掌握了外贸经营的主动权。成功拓展了西欧、中东、南非和南北美洲广阔的市场，形成了内外经营并驾齐驱，大步迈向世界的良好经营格局。

新世纪，吉尔达坚持“自强、融合、诚信、创新”的企业精神，坚持“源于社会、回报社会”的创业宗旨，着力推行企业全程信用管理，坚持“以人为本”的管理理念，给员工营造一个施展才华的发展空间和公平宽松的竞争环境，确保企业持续健康发展的同时，为中国的教育、体育、慈善、救灾等公益事业奉献爱心。公司先后被表彰为温州市“活力和谐企业”、首届“劳动关系和谐企业”、温州市文明单位、功勋企业、轻工百强企业和创建信用先进单位，被中国商业联合会表彰为“全国鞋类商品质量诚信达标单位”，被国家工商行政管理总局表彰为“全国守信用重合同先进企业”。

公司力争在“十二五”时期，奋发图强、励精图治、锐意创新，实现新的跨越！

Wenzhou Gilda Shoes Co., Ltd. is a key backbone enterprise of China Leather Industry Association. At present, there are more than 2500 employees, 52000 square meters of standard factory buildings, and more than 20000 pairs of high-grade men's and women's leather shoes per day. The company has been awarded "China's real leather shoes king" for five consecutive years, and was the first to obtain quality management system certification in the industry in 1998. Since 2001, Gilda products have obtained the qualification of "national inspection free products". In 2005, Gilda products were listed as the "China's export famous brand" by the Ministry of Commerce and evaluated as "China's famous brand" by the General Administration of quality supervision, inspection and quarantine. GILDA trademark was recognized as "well-known protection" by the State Administration for Industry and Commerce in February 2002. In April 2009, the company was named "China Leather leading shoes king" by China Leather Association. GILDA leather shoes are complete in varieties, including three types of men's and women's single shoes, sandals and cotton shoes, and four series of boutique shoes, fashion shoes, leisure shoes and health shoes. The company first introduced CAD software from Kar company of France to assist the design of shoe samples. According to different countries, regions and human geography, the company continuously launched new varieties and styles that meet the needs of various consumer groups. In particular, through more than ten years of efforts, the company has adopted the nano manufacturing technology, one of the three most cutting-edge international technologies in the 21st century, and developed the nano functional air-conditioning shoes with 28 patent inventions, which can effectively relieve the worldwide problem of foot sweat and foot odor. While selling well in China, the company has begun to export in batches. With the advantage of "no one has me", the company has shown a broad market development prospect. In June 2010, nano functional air conditioning shoes won the second prize of "Duanzhen based leather and footwear industry science and Technology Award". GILDA has always insisted on building brand with quality and guiding market with brand. In strict accordance with ISO9001:2000 international quality management system standard, the company has established a strict and orderly quality assurance system from product development and design, supply of raw and auxiliary materials, production inspection to after-sales service. Reliable quality and excellent after-sales service have effectively improved the popularity of Gilda brand and the satisfaction of consumers. The market is the terminal for the enterprise to realize profit. GILDA has long adhered to the strategic policy of "simultaneous development of domestic and foreign trade" and made full use of its brand advantages to continuously expand its domestic and foreign markets. In China, 28 provincial branches (offices) have been set up according to the economic region, implementing the regional general agency system and the monopoly system within the general agency region, and more than 1700 monopoly stores have been set up successively. In foreign countries, the company has established its brand awareness in the original CIS countries, and has successively established a number of self operating branches in Russia, Germany, Spain, Italy, Romania, Poland and other places, holding the initiative of foreign trade operation. It has successfully expanded the vast markets of Western Europe, the Middle East, South Africa and North and South America, and formed a good business pattern in which domestic and foreign businesses keep pace with each other and stride towards the world. In the new century, Gilda adheres to the enterprise spirit of "self-improvement, integration, integrity and innovation", the entrepreneurial purpose of "from the society and return to the society", focuses on the whole process credit management of the enterprise, adheres to the management concept of "people-oriented", creates a development space for employees to display their talents and a fair and loose competition environment, and ensures the sustainable and healthy development of the enterprise China's education, sports, charity, disaster relief and other public welfare undertakings offer love. The company has been successively praised as "dynamic and harmonious enterprise" of Wenzhou City, the first "harmonious enterprise of labor relations", Wenzhou civilized unit, meritorious enterprise, top 100 light industry enterprise and advanced unit of credit creation. It has been praised as "national standard unit of shoe commodity quality integrity" by China Federation of Commerce, and "advanced enterprise of national trustworthy and contract oriented" by State Administration for Industry and commerce Industry ". The company strives to make great efforts, make great efforts and make innovations in the 12th Five Year Plan period, so as to achieve a new leap!

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