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It began in 1873 in the United States, the originator of jeans, representing the pioneering power and spirit of the western United States. The unique red flag is the characteristic of Levis. Levis is one of the most famous names from the western United States. It's also the name of Levi Strauss, the inventor of the world's first pair of jeans. Levi Strauss emigrated from Germany to New York in 1847 at the age of 17. Almost completely unable to speak English, he worked for his two older brothers in the first few years in the United States. He sells cloth and household goods in remote towns and villages around New York and KFC. Sometimes he even sleeps on the side of the road or in an empty garage. The news of the California Gold Rush fascinated young Strauss, who sailed to San Francisco in 1853. He brought rolls of tents and tarpaulins to sell to the rapidly growing population. But he found that canvas had a better use, because an old gold digger said he should sell trousers that can bear the rough use of digging gold. So he sent the endless canvas to the tailor and ordered the first levis jeans. On that day, the legend of levisr was born. People pass this kind of strong jeans from one side to another. Young Strauss soon opened his first shop in San Francisco. He makes many waist length tights. Later, he gave up canvas and changed to denim, a strong cotton cloth woven in France with a non discolored indigo dye. From 1860 to 1940, Strauss designed many improvements for the original design, including rivets, arched double horse guarantee leather logo and back pocket small flag logo, which are now the world famous authentic levis jeans logo. Levi Strauss has indeed become an American tradition. For people all over the world, it represents the pioneering power and spirit of the West. Today, jeans have become a kind of clothing that can show the sexiness of all ages, but also can be worn at any time without feeling out of fashion. Among all the Jeans Brands in the world, lives is like a century old tree. Since the first pair of jeans was produced by Levi Strauss, the founder of Levi Strauss in 1873, it has been naturally associated with the gold rush, Western jeans and the US Army, and even become a part of American history. In the world, it is difficult for a clothing brand to be like Levi after more than 100 years of ups and downs. From a country to the world, the brand personality has always been the same, which is a century myth created by Levi brand.

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