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南京边城体育用品股份有限公司成立于2002年，主营业务为多品牌户外用品的设计研发、组织生产、品牌运营和销售。公司通过品牌推广、自主设计与研发、供应链整合、营销网络建设，专注于让客户体验舒适户外，满足不同消费者在不同使用环境中的户外需求，专注于成为领导中国户外市场的户外用品多品牌运营商。目前公司在运营NORTHLAND、HALTI、LOWA、LEKI、ALPINA、HEAD六个欧洲户外品牌。

在产品方面，经过10多年发展，NORTHLAND品牌以EXOTHERM®为核心科技，涵盖服装、鞋品、背包、装备和配件5大系列，覆盖极限登山、户外远足、户外旅行、城市户外、滑雪滑板和野外钓鱼6大使用环境，产品竞争力不断提升。HALTI是芬兰高山的名字，也是欧洲户外服装的品牌。在欧洲人们早已将HALTI与专业的户外运动、徒步装备紧密联系在一起。无数世界运动员及团队的实际测验也保障了HALTI的品质。它不仅秉承了欧洲品质的一贯传承，还兼顾时尚、新潮，它的产品覆盖滑雪、登山、徒步、狩猎、高尔夫、野外穿越、自行车骑行等领域。LOWA品牌源自于德国，覆盖高山、负重远足、徒步、多功能、户外健行、旅行等6大系列，90年的产品发展历史使LOWA品牌充分保障了合脚、舒适、高品质，在消费者中一直保持着较高的口碑。LEKI品牌源自德国，按使用环境的不同分为徒步（登山）、远足、滑雪、北欧健行等4大系列，其出色的产品品质在同行业产品中位于前列。

在销售网点方面，边城体育经营品牌的店铺遍布全国一、二线城市的中、高级商场与多品牌户外店。未来在销售网点拓展方面，公司坚持渠道为先，直营与经销并重的策略，将保持销售网点的良性高速增长。

在供应链建设方面，公司主导建立了“供应商准入体系”，通过对供应商定期的评估与优胜劣汰，形成了一支跟随公司发展的供应商队伍，保障了产品质量和交期的稳定性。同时为保障产品的安全性，公司建立了“面辅料与成品检验制度”，由面辅料供应商和公司分别将产品面辅料和成品送交第三方检测机构测试，并出具专业检测报告，以保障产品的安全性。

在人员梯队方面，经过10多年的发展，公司建立了完备的组织架构和效率的运行机制，员工过1000人。通过坚持“内部培养为主，外部引进为辅”的用人策略，形成了一批文化认可、能力突出的管理层和骨干员工团队。

在企业文化方面，公司倡导“进取、协作、分享、创新”的文化，提供给文化认可的员工充分施展能力的平台。鼓励员工在给公司创造价值的同时，实现个人职业生涯的发展。

未来10年是中国户外行业的高度发展期，也是边城体育公司发展的重要战略期，公司将紧密围绕户外产业，继续深化实施多品牌发展战略，力争把边城体育打造成为国内户外产业的出色公司。

Nanjing Border City Sporting Goods Co., Ltd. was founded in 2002. Its main business is the design, development, organization, production, brand operation and sales of multi brand outdoor products. Through brand promotion, independent design and R & D, supply chain integration, and marketing network construction, the company focuses on making customers experience comfortable outdoor, meeting the outdoor needs of different consumers in different use environments, and becoming a multi brand outdoor products operator leading the outdoor market in China. At present, the company operates six European outdoor brands, namely Northland, halti, lowa, Leki, alpina and head. In terms of products, after more than 10 years of development, Northland brand takes exotherm ® as its core technology, covering 5 series of clothing, shoes, backpacks, equipment and accessories, 6 use environments including extreme mountaineering, outdoor hiking, outdoor travel, urban outdoor, skiing and fishing, and its product competitiveness is constantly improving. Halti is the name of Finland's alpine, and also the brand of European outdoor clothing. In Europe, people have already closely linked halti with professional outdoor sports and hiking equipment. The actual tests of countless athletes and teams around the world also guarantee the quality of halti. It not only inherits the European quality, but also takes into account fashion and fashion. Its products cover skiing, mountaineering, hiking, hunting, golf, field crossing, cycling and other fields. Lowa brand comes from Germany, covering six series of products, such as mountain, heavy hiking, hiking, multi-functional, outdoor hiking, travel, etc. with 90 years of product development history, lowa brand has fully guaranteed fit, comfort, high quality, and has always maintained a high reputation among consumers. Leki brand comes from Germany. It is divided into four series according to the different use environment, including hiking (Mountaineering), hiking, skiing, Nordic Hiking, etc. its outstanding product quality is in the forefront of products in the same industry. In terms of sales outlets, the stores of sports brands in border cities are all over the medium and high-level shopping malls and multi brand outdoor stores in the first and second tier cities. In the future, in terms of sales network expansion, the company adheres to the strategy of channel first, focusing on both direct sales and distribution, and will maintain a healthy and high-speed growth of sales network. In the aspect of supply chain construction, the company has established a "supplier access system", formed a supplier team following the company's development through regular evaluation and survival of the fittest, and guaranteed the stability of product quality and delivery time. At the same time, in order to ensure the safety of products, the company has established the "inspection system for surface and auxiliary materials and finished products". The surface and auxiliary materials suppliers and the company respectively send the surface and auxiliary materials and finished products to the third-party testing agency for testing, and issue a professional testing report to ensure the safety of products. In terms of personnel echelon, after more than 10 years of development, the company has established a complete organizational structure and efficient operation mechanism, with more than 1000 employees. By adhering to the employment strategy of "internal training first, external introduction second", a group of management and key staff teams with cultural recognition and outstanding ability have been formed. In terms of corporate culture, the company advocates the culture of "enterprising, cooperating, sharing and innovating", which provides a platform for the employees recognized by the culture to fully exert their abilities. Encourage employees to create value for the company and realize the development of personal career. The next 10 years will be a period of high development of China's outdoor industry and an important strategic period for the development of border city sports companies. The company will closely focus on the outdoor industry, continue to deepen the implementation of the multi brand development strategy, and strive to build border city sports into an outstanding company in the domestic outdoor industry.

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