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意大利国宝级的运动时尚品牌，世界较大的鞋类和运动服装厂商，以其生产的滑雪靴和休闲鞋而著称。

DIADORA源于希腊语，寓意“凭借天赋、才能”

DIADORA由马克西罗•丹尼尔（MARCELLO DANEL）于1948年在被誉为运动休闲鞋的“硅谷”—意大利圣马可城创立。经过60多年的发展，DIADORA已经发展成为意大利知名的运动时尚品牌，网坛传奇比约•博格、F1“车神”塞纳、前锋因扎吉、巴乔、罗马王子托蒂、安布罗西尼、世界足球裁判科里纳等都曾签约代言过DIADORA。

2008年，意大利DIADORA品牌与香港永嘉集团正式结为中港澳地区的战略合作伙伴，共同成立永历国际有限公司。崭新的DIADORA以“乐动 乐活”(Enjoy Sports, Enjoy Life) 的健康快乐生活态度作为品牌精神，为中国本土化消费者服务而诉求，旨在将DIADORA在专业运动领域的经验与优势和细腻，优雅，高贵的意大利潮流风尚完美结合，使人们在感受运动过程带来的真正乐趣时，也能享受DIADORA所传递的积极乐观的时尚生活态度。

Italy's national sports fashion brand, the world's largest footwear and sportswear manufacturers, is famous for its ski boots and casual shoes. Diadora originated from Greek, which means "relying on talent and talent". Diadora was founded by marcellodanel in 1948 in San Marco City, Italy, known as the "Silicon Valley" of sports and leisure shoes. After more than 60 years of development, Diadora has developed into a famous sports and fashion brand in Italy. Legend Bjorn Borg, F1 "car God" senna, striker Inzaghi, Baggio, Roman Prince Totti, Ambrosini, world football referee Corina, etc. have signed a contract to represent Diadora. In 2008, the Italian Diadora brand and Hong Kong Yongjia Group officially became the strategic partner of China, Hong Kong and Macao, and jointly established Yongli International Co., Ltd. The brand new Diadora is known as "enjoysports", The healthy and happy life attitude of enjoylife), as a brand spirit, appeals for the service of localized consumers in China. It aims to perfectly combine the experience and advantages of Diadora in the field of professional sports with delicate, elegant and noble Italian fashion, so that people can enjoy the positive and optimistic attitude of fashion life transmitted by Diadora when they feel the real pleasure brought by the sports process.

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