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自1996年成立以来，乡村基凭着十八年持续保证的良好品质、优质服务以及舒适典雅的环境在快餐市场拥有了强大的顾客群，成为顾客最喜爱的用餐场所之一；也是大型购物中心及百货商场的最佳配套项目，始终如一的为顾客提供具有香浓川渝口味的米饭快餐。截止到2013年12月31日，乡村基已拥有直营连锁餐厅约300家，分布在重庆、四川、贵州、西安、云南、长沙等地。乡村基在2010年接待顾客超过6100万人次，2013年接待顾客超过1.2亿人次，成为西南市场占有率最高的快餐品牌。

作为中国米饭快餐的领跑者，乡村基坚持以直营连锁形式+标准化+中央配送等方式来保证提供的产品质量及服务达到最佳的状态。在食品安全管理中，乡村基坚持每种原料都有溯源识别身份，每种原料都需经过化验室严格检验的管理体系。2009年，乡村基被重庆市商务部指定为“阳光早餐”工程示范点，为重庆市民提供营养健康卫生的早餐食品。

作为米饭专家，乡村基成功挖掘了中国消费者对快餐的特殊需求，成功的照顾了中国消费者的口味及喜好，使其广受消费者的喜爱。2009年，乡村基（重庆）投资有限公司荣获福布斯中国潜力企业奖，足以证明乡村基的市场潜力。

Since its establishment in 1996, with the good quality, high-quality service and comfortable and elegant environment guaranteed continuously for 18 years, rural base has a strong customer base in the fast food market, becoming one of the most favorite dining places of customers; it is also the best supporting project of large shopping centers and department stores, consistently providing customers with rice fast food with strong Sichuan and Chongqing taste. As of December 31, 2013, there are about 300 direct chain restaurants in rural base, which are distributed in Chongqing, Sichuan, Guizhou, Xi'an, Yunnan, Changsha and other places. Rural base received more than 61 million customers in 2010 and 120 million customers in 2013, becoming the fast food brand with the highest market share in Southwest China. As the leader of Chinese rice fast food, Ruanji insists on the way of direct chain + standardization + central distribution to ensure the best quality of products and services. In the food safety management, rural base insists that every kind of raw material has traceability identification, and every kind of raw material needs to be strictly inspected by the laboratory. In 2009, rural base was designated as the demonstration site of "sunshine breakfast" project by Chongqing Municipal Ministry of Commerce to provide healthy and nutritious breakfast food for Chongqing citizens. As a rice expert, Ruanji has successfully explored the special needs of Chinese consumers for fast food, and has successfully taken care of the tastes and preferences of Chinese consumers, making them popular with consumers. In 2009, rural base (Chongqing) Investment Co., Ltd. won the Forbes China potential enterprise award, which is enough to prove the market potential of rural base.

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