永亮EverShine品牌怎么样 申请店铺

始创于1988年，知名棉柔毛巾品牌，集系列毛巾产品的设计/设计/生产/营销于一体的现代化企业

永亮纺织始创于1988年，1992年正式启用永亮品牌，是一家专注于毛巾相关产品设计、研发、生产与营销的大型现代化企业。拥有上海永亮纺织品有限公司、河北永亮纺织品有限公司和保定永亮文化艺术创意有限公司三家成员企业。

年营业额超3亿元人民币

河北永亮纺织品有限公司作为永亮纺织的生产研发基地，植根于中国纺织工业名城河北高阳，是一家具备设计、研发、织造、印染和后整能力的全产业链毛巾生产企业。2011年起全面淘汰落后产能产业升级，全线引进德国进口宝玛泰克斯大型箭杆织机、法国史陶比尔高端提花机和日本进口立缸染整设备。

2002年上海永亮纺织品有限公司正式成立，专注毛巾产品的研发与营销，并迅速开启了全国市场布局的序幕。目前已全面覆盖流通、商超、电商和团购四大主力渠道，全线进入苏果、永辉、步步高、家家悦、华润万家、卜蜂莲花、北京华冠、世纪联华、新华百货等众多大型连锁商超系统，服务近千家集团团购客户，建立了覆盖全国城乡各级市场的稳健、细密和完善的销售网络。

2015年永亮纺织从心出发，全面转型

确立了四大品牌战略和五大战略方向，聚焦“棉柔毛巾”的核心诉求，打造中国棉柔毛巾企业。

2012年，保定永亮文化艺术创意有限公司成立并入驻河北大学科技园，依托河北大学雄厚的人力与文化创意资源，重点打造直隶巾礼、汉麻织锦等文化创意产品，深度挖掘中国巾礼文化。同时推出了棉小兜婴童系列产品，打造中国婴童生态毛巾品牌。并全线进入京东、天猫、淘宝等知名电商平台，完成永亮纺织的互联网+升级与文化创意产业延伸。

2015年永亮纺织从心出发，全面转型。确立了四大品牌战略和五大战略方向，聚焦“棉柔毛巾”的核心诉求，打造中国棉柔毛巾领军企业。永亮纺织旗下永亮特麦惠、永亮EverShine、永亮巾礼1765和棉小兜四大品牌，覆盖中国城乡各级市场，满足中国多元化的消费需求，并完成从婴儿到孩子到成人的全年龄段全产品线覆盖。五大战略聚焦转型与升级，全面转型原创设计、品牌升级和品质跃升，聚焦打造营销型团队与全国样板市场。

Founded in 1988, it is a well-known brand of cotton soft towel. Yongliang textile, a modern enterprise integrating the design / design / production / marketing of series towel products, was founded in 1988 and officially launched Yongliang brand in 1992. It is a large modern enterprise focusing on the design, research and development, production and marketing of towel related products. Shanghai Yongliang Textile Co., Ltd., Hebei Yongliang Textile Co., Ltd. and Baoding Yongliang culture and art creative Co., Ltd. are three member enterprises. With an annual turnover of more than 300 million yuan, Hebei Yongliang Textile Co., Ltd., as the production and R & D base of Yongliang textile, is rooted in Gaoyang, Hebei Province, a famous textile industry city in China. It is a towel production enterprise with the ability of design, R & D, weaving, printing and dyeing and post integration in the whole industrial chain. Since 2011, the backward production capacity industry has been completely eliminated and upgraded. Germany's imported gemartex large-scale rapier loom, France's stobil high-end jacquard machine and Japan's imported vertical cylinder dyeing and finishing equipment have been introduced. In 2002, Shanghai Yongliang Textile Co., Ltd. was formally established, focusing on the research and development and marketing of towel products, and quickly opened the prelude to the national market layout. At present, it has fully covered the four main channels of circulation, business supermarket, e-commerce and group buying, and has entered many large chain supermarket systems, such as Suguo, Yonghui, Bubugao, jiajiajiayue, China Resources Wanjia, bufenglianhua, Beijing Huaguan, Century Lianhua, Xinhua Department store, etc., serving nearly one thousand group buying customers, and has established a stable, meticulous and perfect sales covering all urban and rural markets Network. In 2015, Yongliang textile started from the heart, comprehensively transformed and established four brand strategies and five strategic directions, focused on the core demand of "cotton soft towel", and built a Chinese cotton soft towel enterprise. In 2012, Baoding Yongliang culture, art and creativity Co., Ltd. was incorporated into the science and Technology Park of Hebei University. Relying on the abundant human and cultural creative resources of Hebei University, it focuses on creating cultural and creative products such as Zhili Towel Gift and hemp brocade, and deeply explores Chinese towel gift culture. At the same time, the company launched a series of products for children with cotton pocket to create a brand of ecological towel for children in China. And the whole line into Jingdong, Tmall, Taobao and other well-known e-commerce platform, complete the Internet plus upgrading of Yong Liang textile and cultural and creative industries. In 2015, Yongliang textile started from the heart and made a comprehensive transformation. It has established four brand strategies and five strategic directions, focused on the core demands of "cotton soft towel", and built China's leading enterprise of cotton soft towel. Yongliang textile's four major brands, Yongliang Temai Hui, Yongliang evershine, Yongliang kerchief 1765 and cotton pocket, cover all levels of urban and rural markets in China, meet China's diversified consumer demand, and complete the full product line coverage from infants to children to adults. The five strategies focus on transformation and upgrading, comprehensive transformation of original design, brand upgrading and quality leap, and focus on building a marketing team and national model market.

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