Macys品牌怎么样 申请店铺

The national department store brand of the United States, founded in 1858, is a famous high-end chain department store under the United department store. In 1858, Mr. Rowland Hussey Macy opened a store named r.h.macy & Co. at the intersection of 14th and 6th streets in Manhattan, New York, with his own name. Roland Haas Messi died in 1877. In 1893, r.h.macy & Co. was acquired by Isidor Straus and nathanstraus brothers. In 1902, Macys flagship store moved to the junction of 34th Street, Broadway and 7th Avenue in midtown Manhattan, and it has remained so far. Macys has become a gathering place for New Yorkers and tourists. Macys is a department store in the United States. It mainly deals in clothing, shoes, hats and home decorations. It has won a good reputation for its excellent service. Although the company is not very large, it has a high reputation in the United States and the world. As of September 2006, Macys had 850 stores across the United States. Macys's philosophy is that customers are the source of profit for the enterprise, and employees are the key to open this source. In order to make Macy's department store a great success, Nathan Straus developed a series of sales techniques. Macys salesmen should stand in the position of customers, think about the interests of customers, introduce the benefits of buying a certain product, and arouse customers' interest in buying. Therefore, he asked Macys salesmen to have 10 understandings about the commodities (background information, appearance, composition, manufacturing process, use, service and durability, protection and use of commodities, history and policies of price and type companies, competitive commodities); salesmen should be good at adopting different strategies for different customers It is necessary to have the ability to take the opportunity to recommend and sell (it is recommended to buy related products, to buy a large number of required products in a time-saving and money saving manner, to buy advanced products, to recommend the products that the company is promoting and developing, to recommend substitute products, etc., and to act according to the opportunity); to promote, it is necessary to be good at exploring future customers (using various existing list materials, tracking the customers inquired from the company, and Market Research of similar products) , cooperation with salesmen in other industries, introduction of groups and friends, use of exhibitions, observation and speculation, etc.). Strauss pays special attention to the image of Macys in the operation. In order to establish the image of Macys' high-quality product quality for customers, all kinds of products it manages are branded with Macys. If the customer is not satisfied with the purchase, they can refund or change it.

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