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作为时尚男装行业的一员，仕尚杰克并没有迷信电商世界，也没有依赖如今最热的短视频流量变现的风口，坚持做好每一家直营的实体店铺。记者前去仕尚杰克总部，并有幸见到品牌运营总监孙敏先生，他透露道：“从2004年创立至今，探索过很多的定位和销售模式，看到了电商的爆发期，经历了微商的暴利崛起和如今的短视频的风口期，始终没有跟风发展，一直坚持着品牌初衷，借力新媒体平台发展自身特点，打造时尚男装一站式购物体验，发挥实体店天然的优势，结合自身国际潮流设计基因，并且沉淀行业逆向思维，利用自媒体模式培养仕尚杰克品牌下的专业的时尚穿搭理型师，引导品牌理念，建立品牌信任，回溯实体店品牌价值和流量，打破固有的实体店卖货思维，提供购买需求和穿搭意识。”

记者通过进一步对话，有幸受邀来到仕尚杰克明星旗舰店，发现和其他的服装品牌实体店不同的是，这不像是传统的服装店那种高端豪华的装修和无法掩盖轻奢服装的高价位模式，这里更像是家里的试衣间，有茶歇区，音乐视听区，穿搭VR体验区，时尚街区秀场，华丽的数百款类型的鞋布满整个鞋柜，星座穿搭区，职业穿搭区，场景穿搭区，饰品超市，高性价比变装区，私人定制区，免费的发型设计区，专业理型师为每一位顾客畅聊，精心的提供最佳的选购方案，一杯红酒，一杯咖啡，一杯奶茶，一杯卡布奇诺，让你不是为了购物而购物，其实是真正放大和发挥了电商世界无法实现的购物体验。仕尚杰克品牌总监孙敏先生不断地给记者强调，“我们始终坚信的一点，实体店没有难做的生意，服装行业无论购物模式如何改变，亘古不变的道理就是品牌和消费观的共识、个性化服务体验的升级、供应链渠道和设计元素。”

如今全民纷纷推崇电商创业的呼声，各大网络媒体均在唱衰实体，难道传统的线下模式真的面临史上最艰难时期吗?电商的全渠道和供应链模式在如今流量变现的基本模式，近几个月是短视频电商的爆发期，直播电商逐渐走向专业化垂直化，抖音电商逐渐扶持达人，走专业化，高质量内容，建立私域流量。商业模式决定商业价值，然而，民众在飞速发展的电商行业中无法看到最真实的行业情况，如今大多的电商跳水军团让全民沉淀在了网购浪潮中，殊不知其中，成单率和退货率不成比例、刷单量和好评造假浑水摸鱼、低价爆款反差体验拉低退货欲望、网红效应引爆超前消费等不理智消费行为，种种恶行循环的行业基因正在肆意生长。实体店真的很难有发展空间了吗?线下消费的行为习惯真的就失去了价值和发展空间了吗?

仕尚杰克学会利用互联网优势，发挥品牌特点，在流量泛滥的网络平台中打造自身的垂直化私域流量，在实体店的定位设计中放大和发挥行业忘却的天然优势，升级服装店铺的消费体验，锁定和创造实体店消费观。在联动厂家的超大供应链及丰富四季设计版型的巨大资源下，喊话电商大佬天猫，开启线下实体店全渠道价格战首例，比价全网血拼到底，这不仅为服装行业的诸多实体商扬眉吐气，更是为线下诸多唱衰实体经济的品牌注入一剂强心针，不是实体店生意不好，而是没有发现实体店的魅力和自身品牌的价值。

目前，仕尚杰克打造的四季特卖会大型线下挑战天猫比价活动，并且受到行业关注，我们期待实体经济升级发展，电商经济法律法规更加严格把控，未来仕尚杰克的品牌发展不容小觑，据内部高管透露，仕尚杰克正在发挥网红旗舰店优势，打造集团下的MCN达人机构，开拓多品类网红实体品牌店，让实体经济在互联网的辅助下，给消费者带来不一样的体验。

As a member of the fashion men's wear industry, Shishang Jack did not believe in the e-commerce world, nor relied on the outlet of the hottest short video flow cashing, and insisted on doing a good job in every direct store. The reporter went to Shishang Jack's headquarters and was lucky to see Mr. Sun min, the director of brand operation. He said: "since its establishment in 2004, he has explored many positioning and sales models, saw the outbreak of e-commerce, experienced the rise of microbusions' huge profits and the current short video format, and has never followed the trend. He has always adhered to the original intention of the brand and developed from the new media platform With its own characteristics, we will create a one-stop shopping experience for men's fashion, give full play to the natural advantages of physical stores, design genes in combination with its own international trend, and precipitate the industry's reverse thinking, use the self-Media mode to cultivate professional fashion designers under the brand of Shishang jack, guide the brand concept, build brand trust, backtrack the brand value and flow of physical stores, and break the inherent physical stores Thinking of selling goods, providing purchase demand and clothing awareness. " Through further dialogue, the reporter was invited to Shishang Jack star flagship store, and found that unlike other clothing brand stores, this is not the traditional high-end luxury decoration and the high price model that can not cover up the light and luxury clothing. It is more like a fitting room at home, with tea break area, music audio-visual area, VR experience area, fashion block show, Hundreds of gorgeous types of shoes cover the whole shoe cabinet, constellation dressing area, professional dressing area, scene dressing area, jewelry supermarket, cost-effective cross dressing area, private customization area, free hair style design area, professional stylists chat for every customer, carefully provide the best option, a glass of red wine, a cup of coffee, a cup of milk tea, a cup of cappuccino, let you not be Shopping for shopping, in fact, is to really enlarge and play the shopping experience that the e-commerce world cannot achieve. Mr. Sun min, brand director of Shishang jack, constantly stressed to the reporter, "we always firmly believe that there is no hard business in physical stores. No matter how the shopping mode of the clothing industry changes, the eternal truth is the consensus of brand and consumption concept, the upgrade of personalized service experience, supply chain channels and design elements." Tiktok is now widely praised by the public for the voice of e-commerce. The major online media are singing Down entities. Is the traditional offline mode really facing the most difficult period in history? The master mode of the whole channel and supply chain of the electricity supplier is now the basic mode of traffic realisation. In recent months, the short video business has been in the outbreak stage, and the live broadcast business has gradually become specialized vertical, and the voice business has gradually helped to support the people. Take specialization, high-quality content, and establish private traffic. Business model determines business value, however, people can't see the most real industry situation in the rapid development of e-commerce industry. Nowadays, most of the e-commerce diving legions let the whole people settle in the wave of online shopping, but they didn't know that the ratio of orders to returns is not proportional, the number of orders to be swiped and the high praise of fake fish in troubled waters, the contrast experience of low-cost hot money reduces the desire for returns, and the online red effect detonates Irrational consumption behaviors such as ahead of time consumption and various industrial genes of vicious circle are growing wantonly. Is it really difficult for physical stores to have development space? Has offline consumption habits really lost its value and development space? Shishang Jack learned to use the advantages of the Internet, give full play to the brand characteristics, create his own vertical private domain traffic in the network platform with overflowing traffic, enlarge and play to the industry's forgotten natural advantages in the positioning design of physical stores, and upgrade the clothing store's Consumer experience, lock in and create the consumption concept of physical stores. Under the super large supply chain of the linkage manufacturers and the huge resources of the four seasons design version, we call tmall, the e-commerce giant, to open the first example of the offline entity store's omni-channel price war, and compete the price through the whole network. This is not only a boost for many entity businesses in the clothing industry, but also a shot in the arm for many offline brands that sing down the real economy. It's not that the business of the entity store is bad, but that We didn't find the charm of physical stores and the value of our own brands. At present, the four seasons special sale created by Shishang jack is a large offline challenge to tmall's price competition, which has attracted the attention of the industry. We are looking forward to the upgrading and development of the real economy, and the stricter control of e-commerce laws and regulations. In the future, the brand development of Shishang jack can not be underestimated. According to the internal high management, Shishang jack is giving full play to the advantages of the online red flag ship store to build the MCN talent agency under the group , open up multi category online Red entity brand stores, let the real economy bring different experiences to consumers with the help of the Internet.

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