光明乳业品牌怎么样 申请店铺

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光明乳业股份有限公司是由国资、外资、民营资本组成的产权多元化股份制上市公司，从事乳和乳制品的开发、生产和销售，奶牛和公牛饲养、培育，物流配送，营养保健食品开发、生产和销售。公司有乳品研发中心、加工设备以及加工工艺，形成了消毒奶、保鲜奶、酸奶、超高温灭菌奶、奶粉、黄油干酪、果汁饮料等系列产品，是目前国内最大规模的乳制品生产、销售企业之一。

光明乳业业务渊源始于1911年，经过100多年的不断发展，逐步确立以各类乳制品的开发、生产和销售为主营业务，是中国领先的高端乳品引领者。公司拥有世界一流的乳品研究院、乳品加工设备以及先进的乳品加工工艺,主营产品包括新鲜牛奶、新鲜酸奶、乳酸菌饮品、常温牛奶、常温酸奶、奶粉、奶酪、黄油等多个品类。

2000年，上海光明乳业有限公司完成股份制改制，并于2002年成功在上海证券交易所A股市场（代码600597）上市交易。2003年，更名为光明乳业股份有限公司。2013年，光明乳业在华东地区市场占有率为21%；其中上海地区达到41%，全国排名领先。新鲜牛奶，市场排名第一，占全国新鲜牛奶市场份额的45%，占华东地区市场份额的79%；新鲜酸奶在全国市场占有率为22%，占华东地区的54%。常温牛奶在全国市场占有率为2.7%，占华东地区的9.8%，占上海地区的51%。

公司经营业绩：

近5年来，公司销售额保持着稳健的增长速度。2013年达到了163亿元的销售业绩，为公司未来的销售战略规划，打下坚实的基础。

历史沿革：

1911年英国商人在上海成立上海可的牛奶公司，其为光明乳业业务前身

1949年上海市益民一厂成立，主要进行奶粉的生产

1950年“光明”品牌诞生

1956年上海市牛奶公司正式成立。可的牛奶公司划归上海市牛奶公司；益民一厂及“光明”品牌全部划归到上海市牛奶公司

1978年为解决人民“喝奶难”的问题。光明品牌的产品自此由奶粉扩展到液态奶，公司先后建立了九个乳品厂

1996年上海市牛奶公司与上海实业集团合资成立“上海光明乳业有限公司”

2000年上海光明乳业有限公司完成股份制改制,更名为“上海光明乳业股份有限公司”

2002年登陆上海证券交易所A股市场（代码SH600597）

2003年“上海光明乳业股份有限公司”更名为“光明乳业股份有限公司”

2007年明确公司战略为“聚焦乳业、领先新鲜、做强常温、突破奶粉”

2010年光明乳业股份有限公司收购新西兰新莱特乳业有限公司

2011年光明乳业股份有限公司营业收入首次突破百亿

2012年光明乳业股份有限公司总资产93.4亿元，净资产达到44亿元

2013年光明乳业股份有限公司收购的新莱特在新西兰成功上市，成为国内首家乳品境外收购并在境外成功上市的乳企；华东中心工厂项目建成，成为世界最大乳品单体工厂；国家重点实验室成功验收，实现科技光明领跑行业

Guangming Dairy Co., Ltd. is a listed company with diversified property rights, which is composed of state-owned, foreign-funded and private capital. It is engaged in the development, production and sales of milk and dairy products, the raising, cultivation, logistics and distribution of cows and bulls, and the development, production and sales of nutrition and health food. The company has dairy research and development center, processing equipment and processing technology, forming a series of products such as sterilized milk, fresh milk, yoghurt, ultra-high temperature sterilized milk, milk powder, butter cheese, juice drink, etc., which is one of the largest dairy production and sales enterprises in China. Guangming dairy business started in 1911. After more than 100 years of continuous development, it has gradually established the development, production and sales of various dairy products as its main business. It is China's leading leader in high-end dairy products. The company has world-class Dairy Research Institute, dairy processing equipment and advanced dairy processing technology. Its main products include fresh milk, fresh yogurt, lactobacillus beverage, normal temperature milk, normal temperature yogurt, milk powder, cheese, butter and other categories. In 2000, Shanghai Guangming Dairy Co., Ltd. completed the stock system reform and successfully listed in the A-share market (Code: 600597) of Shanghai Stock Exchange in 2002. In 2003, it was renamed Guangming Dairy Co., Ltd. In 2013, Guangming dairy accounted for 21% of the market in East China, with 41% in Shanghai, ranking first in China. Fresh milk ranks first in the market, accounting for 45% of the national fresh milk market share and 79% of the market share in East China; fresh yoghurt accounts for 22% of the national market share and 54% of the market share in East China. The market share of normal temperature milk is 2.7% in China, 9.8% in East China and 51% in Shanghai. Business performance: in the past five years, the company's sales volume has maintained a steady growth rate. In 2013, the company achieved a sales performance of 16.3 billion yuan, laying a solid foundation for the company's future sales strategic planning. History: in 1911, British merchants established Shanghai Keke's milk company in Shanghai, which was the predecessor of bright dairy business. In 1949, Shanghai Yimin No. 1 factory was established, mainly for the production of milk powder. In 1950, bright brand was born. In 1956, Shanghai milk company was officially established. Kedi's milk company was assigned to Shanghai milk company; Yimin No.1 Factory and "Guangming" brand were all assigned to Shanghai milk company in 1978 to solve the problem of "milk difficulty" for the people. Since then, the products of Guangming brand have been expanded from milk powder to liquid milk. The company has established nine dairy factories successively. In 1996, Shanghai milk company and Shanghai Industrial Group jointly established "Shanghai Guangming Dairy Co., Ltd." in 2000, Shanghai Guangming Dairy Co., Ltd. completed the shareholding system reform, Renamed as "Shanghai Bright Dairy Co., Ltd." in 2002, it landed in A-share market of Shanghai Stock Exchange (Code: sh600597). In 2003, "Shanghai Bright Dairy Co., Ltd." was renamed as "Bright Dairy Co., Ltd." in 2007, it was clear that the company's strategy was "focusing on dairy industry, leading the fresh, strengthening normal temperature, breaking through milk powder". In 2010, Bright Dairy Co., Ltd. acquired Xinxi In 2011, the operating revenue of Bright Dairy Co., Ltd. exceeded 10 billion yuan for the first time in 2011. In 2012, the total assets of Bright Dairy Co., Ltd. reached 9.34 billion yuan, and the net assets reached 4.4 billion yuan. In 2013, Bright Dairy Co., Ltd. acquired Bright Dairy Co., Ltd. and successfully launched in New Zealand, becoming the first dairy enterprise in China to acquire and list overseas dairy products; East China Central Engineering Co., Ltd The factory project has been completed, becoming the world's largest dairy monomer factory; the State Key Laboratory has been successfully accepted, realizing the bright leading industry of science and technology

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