鸭绿江品牌怎么样 申请店铺
辽宁鸭绿江米业(集团)有限公司是在原东港鸭绿江米业有限公司的基础上由吉兴船务有限公司投资建立的合资企业。集团注册资金三千万元,由丹东鸭绿江米业农业技术开发有限公司,东港鸭绿江米业有限公司,大连鸭绿江米业有限公司共同组成。是集优质种子研发、基地种植、收储加工、国内销售及海外出口于一体的企业。
集团拥有一支道德高尚、技术高超的专业队伍。全体员工90人,其中专业加工技术人员28人。与辽宁稻作研究所合作成立农业技术开发有限公司,由水稻专家华泽田研究员成立科技攻关小组,承担国家优质水稻品种的更新和研发,耕地面积和水源资源使用少的条件下,研发出高产水稻种子。同时与集团一起,组建新产品研发中心,不断开发和丰富上市产品品类,形成打品种与加工品牌相结合的营销新思路,走出一条产、学、研相结合,繁、育、推一体化的新路子。
集团实施科技兴农,造福一方百姓。实行“公司+农民合作社+基地+农户”的生产模式,与农户签订定向种植、定向管理、定向收购协议,伸长加工链条,实行贸工农一体化,增强企业的辐射带动能力,帮助农民增收增效。2007年发展水稻订单4万亩,涉及到7500余户种粮农民,2008度签订订单5万余亩,涉及到12000余户种粮农民,2009度签订订单5万余亩,涉及到14000余户种粮农民。
集团生产基地位于东港水稻产区椅圈镇,占地面积4.4万平方米,建筑面积1.4万平方米,拥有一支具备较强专业素质的人员队伍。生产基地拥有两条日本佐竹全自动大米生产线,全程计算机中控,18道生产工序,层层严谨细致。公司生产的“鸭绿江”、“港王”牌两大系列规格大米具有较高的知名度。
鸭绿江系列米品,经由辽宁东港地区退海盐碱土壤孕育,丰富的水脉资源灌溉,180天超长无霜生长期,产品颗粒饱满,营养丰富,口感醇香。集团放眼国内国际市场,实施高品质发展战略,采用直营与分销相结合的整合营销模式,在全国乃至国际米业市场上树立“鸭绿江”品牌旗帜,在上海、北京、大连等城市设立了营销分公司,同时在沈阳、天津、南京、杭州、重庆、广州、深圳等十余城市建立了分销机构,实施统一配货、统一包装、统一质量、统一价格、统一销售。
Liaoning Yalujiang rice (Group) Co., Ltd. is a joint venture established by Jixing Shipping Co., Ltd. on the basis of the former Donggang Yalujiang rice (Group) Co., Ltd. With a registered capital of 30 million yuan, the group is composed of Dandong Yalu River rice industry Agricultural Technology Development Co., Ltd., Donggang Yalu River rice industry Co., Ltd. and Dalian Yalu River rice industry Co., Ltd. It is an enterprise integrating high-quality seed research and development, base planting, storage and processing, domestic sales and overseas export. The group has a professional team with high morality and technology. There are 90 employees, including 28 professional processing technicians. The Agricultural Technology Development Co., Ltd. was established in cooperation with Liaoning Rice Research Institute, and a scientific and technological research team was established by researcher Hua Zetian, a rice expert, to undertake the renewal and research and development of national high-quality rice varieties, and to develop high-yield rice seeds under the condition of less cultivated land area and water resource use. At the same time, we will work with the group to set up a new product R & D center, constantly develop and enrich the products on the market, form a new marketing idea of combining varieties with processing brands, and find a new way of integrating production, learning and research, reproduction, breeding and promotion. The group promotes agriculture through science and technology to benefit the people of one side. Implement the production mode of "company + farmer cooperative + base + farmer", sign agreements with farmers on directional planting, directional management and directional acquisition, extend the processing chain, implement the integration of trade, industry and agriculture, enhance the radiation driving ability of enterprises, and help farmers increase income and efficiency. In 2007, the development of rice orders reached 40000 mu, involving more than 7500 grain farmers. In 2008, orders were signed for more than 50000 mu, involving more than 12000 grain farmers. In 2009, orders were signed for more than 50000 mu, involving more than 14000 grain farmers. The group's production base is located in Yiquan Town, Donggang rice production area, covering an area of 44000 square meters and a building area of 14000 square meters. It has a team of personnel with strong professional quality. The production base has two full-automatic rice production lines of sagazhu, Japan. The whole process is controlled by computer. There are 18 production processes, which are rigorous and meticulous. The "Yalujiang" and "gangwang" series of rice produced by the company are well-known. Yalujiang series rice products are bred by the retreating sea salt alkali soil in Donggang District, Liaoning Province, and irrigated by abundant water vein resources. The product has a super long frost free growth period of 180 days, full grains, rich nutrition and mellow taste. The group focuses on the domestic and international market, implements the high-quality development strategy, adopts the integrated marketing mode of direct marketing and distribution, sets up the brand banner of "Yalu River" in the national and international rice market, sets up marketing branches in Shanghai, Beijing, Dalian and other cities, at the same time, sets up branches in more than ten cities, including Shenyang, Tianjin, Nanjing, Hangzhou, Chongqing, Guangzhou, Shenzhen and so on The sales organization shall implement unified distribution, packaging, quality, price and sales.
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