辽海品牌怎么样申请店铺

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辽海在海鲜行业中的票数：301 更新时间：2025-07-06

辽海是哪个国家的品牌？「辽海」是大连辽海水产食品贸易有限公司旗下著名品牌。该品牌发源于辽宁省大连市，由创始人刘 * 标在1995年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

外推网助力辽海品牌出海！将品牌入驻外推网，定制辽海品牌推广信息，可以显著提高辽海产品曝光，简直是跨境电商爆单神器！目前仅需1000元/年哦~

大连辽海集团成立于1995年，总部位于大连，是一家集房地产开发、设计和投资，水产科技研发、种苗繁育和水产养殖、水产技术服务、水产品加工，茶叶和炒货生产销售为一体的产业化企业。集团创立以来，致力于建设水产循环系统，发展生态产业，目前集团旗下设有大连辽海水产食品有限公司、辽海（大连）投资发展有限公司、大连茗福茶叶有限公司、大连嘉沃食品有限公司、大连温商房地产开发有限公司。目前企业拥有两万平方米的集团研发大厦，企业资产总值达5亿元，员工1000余人。

经过近20年的发展，集团在项目开发、产品质量、产品包装、品牌建设、营销策略等方面的不断完善，已形成了具有一定优势的体系化管理运营模式。

集团下属——辽海水产公司经营的水产制品已逐步形成了以辽宁为中心，广东、上海、浙江、黑龙江、吉林等省份的大中城市为纽带的营销格局，产品已进入沃尔玛、乐购、大商新玛特、好又多、家乐福、百盛、华联等300余家大型商超，极具市场竞争力。公司生产经营的海参系列产品，均精选自大连长海县各深海区海域，选材精良，主要包括干海参、盐渍海参、半干海参、水发海参、即食海参、冻干海参、单冻海参等，是滋补珍品、馈赠佳品。2005年，随着国内海参市场消费的逐渐成熟，辽海在沈阳正式建立体验式海珍专卖店——辽参行，将企业和产品重新整合定位，品牌升级，在为顾客提供优秀的原生态海参食品的同时，由专业营养师为顾客提供营养滋补个案，并提供专业完善的代客发参、配送等服务。在提升企业形象的同时，建立了以提供优质的产品和优质的服务为核心的完整体系，赋予了辽海这一品牌新的生命与活力。随着企业的进步与发展，营销网络不断扩大，多家专卖连锁的加盟，使海参市场打造出一片亮力的风景！

为提高集团核心竞争力，辽海集团在人力资源方面制定了严密的培训体系，使员工很荣幸的享有培训福利，通过系列精细的企业文化培训、岗位培训、产品知识培训、管理技能培训，使员工对集团现状、工作流程都有深刻的认识，为集团高效运转，打下坚实的基础。

Dalian Liaohai group was founded in 1995, with its headquarters in Dalian. It is an industrial enterprise integrating real estate development, design and investment, aquatic science and technology research and development, seedling breeding and aquaculture, aquatic technical services, aquatic product processing, tea and fry production and sales. Since its establishment, the group has been committed to the construction of aquatic circulation system and the development of ecological industry. At present, the group has Dalian Liaohai Aquatic Food Co., Ltd., Liaohai (Dalian) Investment Development Co., Ltd., Dalian Mingfu Tea Co., Ltd., Dalian jiawo Food Co., Ltd. and Dalian Wenshang real Estate Development Co., Ltd. At present, the company has a group R & D building of 20000 square meters, with a total asset value of 500 million yuan and more than 1000 employees. After nearly 20 years of development, the group has constantly improved its project development, product quality, product packaging, brand building, marketing strategy and other aspects, and has formed a systematic management and operation mode with certain advantages. Liaohai aquatic products company, a subsidiary of the group, has gradually formed a marketing pattern with Liaoning as the center and large and medium-sized cities in Guangdong, Shanghai, Zhejiang, Heilongjiang, Jilin and other provinces as the link. The products have entered more than 300 large-scale supermarkets, such as Wal Mart, Tesco, big business new mart, trust mart, Carrefour, Parkson, Hualian, etc., with great market competitiveness. The sea cucumber series products produced and operated by the company are all selected from the deep sea areas of Changhai County, Dalian, with excellent material selection, mainly including dry sea cucumber, salted sea cucumber, semi dry sea cucumber, sea cucumber, ready to eat sea cucumber, freeze-dried sea cucumber, single frozen sea cucumber, etc., which are nourishing treasures and excellent gifts. In 2005, with the gradual maturity of consumption in the domestic sea cucumber market, Liaohai formally established the experiential sea cucumber store - Liaoshen bank in Shenyang, which re integrated the enterprise and product positioning, upgraded the brand, provided excellent original ecological sea cucumber food for customers, and provided nutrition and tonic cases for customers by professional nutritionists, and provided professional and perfect services such as distributing and distributing on behalf of customers 。 At the same time of improving the corporate image, the company has established a complete system with providing high-quality products and services as the core, giving Liaohai brand new life and vitality. With the progress and development of the enterprise, the marketing network continues to expand, many franchised chains join in, so that the sea cucumber market to create a bright landscape! In order to improve the core competitiveness of the group, Liaohai group has developed a strict training system in terms of human resources, so that employees are honored to enjoy the training benefits. Through a series of fine corporate culture training, on-the-job training, product knowledge training and management skills training, employees have a deep understanding of the current situation and work process of the group, laying a solid foundation for the efficient operation of the group 。

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