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温州市林中鸟服饰有限公司创建于1998年9月，主营“林中鸟”牌大众化休闲服饰，是一家以特许连锁专卖为基本经营模式的股份制公司。 林中鸟以“倡导现代时尚生活，创造优异休闲品牌”为企业宗旨，确立了“以人为本兴企业，铸造品牌拓市场，科学管理出效益”的经营理念，连锁专卖店迅猛攀升到200余家，销售网络遍布大江南北，发展势头十分强劲，倍受业内人士关注。 林中鸟系列服饰有八大类、300多个品种，包括针织类、毛衫类、棉褛类、风衣类、夹克外套类、牛仔类、衬衫类、饰品类（皮带、腰包、帽袜等）。采用优质纯棉面料、运用现代生产工艺精制而成的林中鸟服饰，溶入世界休闲服装的较新流行元素，剪裁巧夺天工，穿着舒适惬意，深得广大消费者的青睐。在1998、1999、2000和2001年连续四年的各类质检中，林中鸟系列服饰均符合各项检测标准。

在1999年中国服饰表演大赛浙江赛区，“林中鸟”被定为大赛指定品牌。2001年10月，国家服装质量监督检验中心经全面质检，认定林中鸟男女休闲服为国家标准一等品（休闲服类很高等级）。通过顾客的口碑相传，“为快乐生活——林中鸟休闲服饰”的广告语已深入人心；“轻松、自然、健康、和谐”的休闲风格与时俱进，日臻成熟！ 林中鸟公司以人为本，建立健全了现代企业管理制度和激励机制。公司83%的员工系大专以上专业技术人才，全面推广“链式管理”，深入实施“人才、管理、质量、文化、形象、服务”等六大工程，斥巨资导入当今先进的信息管理系统，全方位启动数据化管理，物流实现电子扫描配货。

公司率先在全国民营企业中推出“月薪八块组合制”，全体员工倍受鼓舞，士气大振，业绩稳步提升。公司还通过开展文化、娱乐、旅游等内容丰富多彩、有益身心健康的集体活动，进一步培育“心往一处想，劲往一处使”的团队精神。 林中鸟公司高度重视专卖店形象建设，为加盟商提供规范、科学的配套服务。公司2000年度创建“全国形象店”活动取得丰硕成果，涌现出了长沙店、成都店、福州店、南京店、南宁店等一批堪称同行专卖店之楷模的“样板店”。“让加盟商赚钱”，是林中鸟不变的承诺！公司处处为加盟商着想，在制度上鼓励，在资金上扶持，在管理上规范，在运行上督导，切实保障加盟商的利益。 秉承五千年文明古国之灵气，汲取西方休闲服饰之精华，胸怀凌云壮志的林中鸟正展翅奋飞，一日千里！

Founded in September 1998, Wenzhou linzhongniao Clothing Co., Ltd. is a joint-stock company with franchise chain and monopoly as its basic business model. With the tenet of "advocating modern fashion life and creating excellent leisure brand", Lin zhongniao has established the business philosophy of "people-oriented, building brand and expanding market, scientific management and efficiency". The chain stores have rapidly increased to more than 200, and the sales network has spread all over the north and south of the Yangtze River. The development momentum is very strong, which has attracted the attention of people in the industry. Linzhongniao series clothing has eight categories and more than 300 varieties, including knitting, sweater, cotton jacket, windbreaker, jacket, jacket, jeans, shirt, jewelry (belt, waist bag, hat socks, etc.). The linzhongniao clothing, which is made of high-quality pure cotton fabric and refined by modern production technology, integrates into the new popular elements of world leisure clothing, with exquisite cutting and comfortable wearing, is favored by the majority of consumers. In 1998, 1999, 2000 and 2001, linzhongniao series of clothing met all kinds of testing standards. In the 1999 China Costume performance competition Zhejiang competition area, "linzhongniao" was designated as the designated brand of the competition. In October 2001, the national clothing quality supervision and inspection center, through comprehensive quality inspection, identified linzhongniao men's and women's casual wear as the first-class national standard (the casual wear category is very high grade). According to the word-of-mouth of customers, "for a happy life - linzhongniao leisure clothing" has been deeply rooted in the people's hearts; "relaxed, natural, healthy and harmonious" leisure style keeps pace with the times and is becoming more and more mature! Linzhongniao company has established and improved modern enterprise management system and incentive mechanism based on people-oriented. 83% of the company's employees are professional and technical talents above the junior college level, comprehensively promote "chain management", deeply implement six major projects such as "talent, management, quality, culture, image and service", spend a lot of money to introduce the current advanced information management system, start all-round data management, and realize electronic scanning distribution in logistics. The company took the lead in launching the "eight piece monthly salary combination system" in the national private enterprises. All employees were encouraged, morale was greatly improved, and performance was steadily improved. In addition, the company further fosters the team spirit of "thinking about one place with one heart, exerting one place with one mind" by carrying out cultural, entertainment, tourism and other collective activities that are colorful and beneficial to physical and mental health. Linzhongniao company attaches great importance to the image construction of franchise stores and provides standardized and scientific supporting services for franchisees. In 2000, the company established the "national image store" activity and achieved fruitful results. Changsha store, Chengdu store, Fuzhou store, Nanjing store, Nanning store and other "model stores" that can be regarded as the model of the same industry's exclusive stores emerged. "Let franchisees make money" is linzhongniao's constant commitment! The company thinks for franchisees everywhere, encourages them in system, supports them in fund, standardizes management and supervises operation, so as to effectively protect the interests of franchisees. A thousand li a day's civilization and ancient spirit, and the essence of Western leisure clothes, Lin Zhong bird, who is ambitious and ambitious, is flying at a great distance.

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