BaskinRobbins芭斯罗缤品牌怎么样 申请店铺

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芭斯罗缤冰淇淋发源于美国南加州，品牌宗旨是——随时都能提供31种不同口味的冰淇淋。起源于1945年的芭斯罗缤冰淇淋是由艾文•罗彬斯（Irvine  Irv  Robbins）与伯顿•巴斯金（Burton  Burt  Baskin）所创立，是世界上较早诞生的加盟连锁冰淇淋店之一。今日的芭斯罗缤已成为全球出名的连锁冰淇淋店之一，是个在几十个国家拥有分店的跨国品牌，其中半数的分店位于美国本土境内，日本韩国也有众多分店。目前芭斯罗缤是Dunkin品牌公司Dunkin Brands, Inc.的一部份，集团中其它成员还包括了Dunkin Donuts及Togos三明治，总部设于麻萨诸塞州坎顿（Canton, MA）。

芭斯罗缤品牌特色

芭斯罗缤向来以冰淇淋口味众多著称，两位创始人坚决地相信来店里享用冰淇淋的客人们应该要拥有选择不同口味的机会，因此将随时都有31种口味、一个月31天每天都可以选择不同口味的冰淇淋，制订为该品牌的政策。在经年累月的累积之下，芭斯罗缤拥有超过1000种以上的冰淇淋配方数据库，并根据此数据库每个月更换分店内的口味名单。1953年时巴斯金与罗彬斯雇用了卡森-罗伯斯广告（今日奥美广告（Ogilvy & Mather）的前身）替他们规划品牌包装，并由该广告公司建议使用31种口味的概念，设计出BR的经典商标——绘有粉红色及棕色圆点（象征气球）、使用马戏团风格字体31的品牌商标。

除了有许多口味可以选择外，芭斯罗缤的另一个政策，是提供给顾客用来试吃用的粉红色小汤匙。由于芭斯罗缤经常推出新口味产品，为了保障顾客都能在实际购买后满意他们所做的选择，因此免费提供顾客一小汤匙的冰淇淋作为试吃。

上海松庆餐饮管理有限公司是陕西松茂食品餐饮有限公司子公司，是一家外商独资企业，相继发展不同特色的餐饮项目以及娱乐行业的品牌：King Coffee、三皇三家复合式餐厅、老天母、好乐迪KTV等系列。自07年始，经营范围更进一步扩展至酒店经营管理，文化旅游事业及农业科技发展。现在的松茂集团已成为实力坚强的全国性企业集团公司。

Baslopine ice cream originated in Southern California, the brand tenet is to provide 31 different flavors of ice cream at any time. Founded in 1945 by Irvine IRV Robbins and Burton Burt Baskin, it is one of the earliest franchised ice cream chains in the world. Today's baslopin has become one of the world's famous chain ice cream stores. It is a multinational brand with branches in dozens of countries, half of which are located in the United States, and there are many branches in Japan and South Korea. At present, baslopin is a part of Dunkin brands, Inc. other members of the group include Dunkin Donuts and togos sandwiches, with its headquarters in Canton, Ma. Baslopin brand features baslopin has always been famous for its many flavors of ice cream. The two founders firmly believe that customers who come to the store to enjoy ice cream should have the opportunity to choose different flavors, so there will be 31 flavors at any time, and they can choose different flavors of ice cream every day for 31 days a month, and formulate policies for the brand. Over the years, baslopin has more than 1000 kinds of ice cream recipe databases, and according to this database, it changes the taste list in the branch every month. In 1953, Baskin and Robbins hired Carson Roberts (the predecessor of Ogilvy & Mather today) to plan the brand packaging for them, and the advertising company proposed to use the concept of 31 flavors to design br's classic trademark -- the brand trademark with pink and brown dots (symbol balloons) and circus style font 31. In addition to many flavors to choose from, another policy of bathroben is to provide customers with small pink spoons for trial eating. Since baslopin often introduces new flavor products, in order to ensure that customers can be satisfied with their choices after actual purchase, we provide customers with a small spoon of ice cream as a trial for free. Shanghai Songqing Catering Management Co., Ltd., a subsidiary of Shaanxi Songmao food catering Co., Ltd., is a wholly foreign-owned enterprise. It has developed catering projects with different characteristics and brands in the entertainment industry: kingcoffee, three compound restaurants of Sanhuang, laotianmu, haoledi KTV, etc. Since 2007, the business scope has further expanded to hotel management, cultural tourism and agricultural science and technology development. Now Songmao group has become a strong national enterprise group company.

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