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Ningbo Boyang Holding Group Co., Ltd. is a large-scale comprehensive group that integrates brand retail, industrial investment and capital operation and holds more than 30 enterprises under its control. It has nearly 6000 employees and billions of assets. It has set foot in two industries of home textile and clothing, as well as four projects of real estate, tourism, finance and industrial investment. [Boyang history] Yongfeng cloth factory, the predecessor of Ningbo Boyang Holding Group Co., Ltd., was founded in 1958. As a demonstration enterprise of textile industry reform, Boyang group was restructured in the early 1990s. In 1994, Boyang holding group put forward the concept of "home textile" and entered the domestic market as an independent brand, which also led China Textile Industry Association to introduce the industry name of "home textile" in 1995. In 2009, e-commerce was in the ascendant, Boyang began to enter the field of e-commerce in a large scale, including e-commerce and other non-traditional channel businesses into the group's long-term development strategy. After 7 years of development, more than 100 brand online retail stores have been set up on major domestic comprehensive B2C platforms, self-employed B2C and C2C platforms, which has also made Boyang holding group grow into a more influential e-commerce retailer in traditional home textile and apparel industries in China. [Boyang brand] home textile and clothing has always been the core industry of Boyang holding group, and brand management is the main strategy of Boyang holding. Home textile sector operates Boyang, Ivey, mianduo, lega, Boyang baby, xibunuo, beyond1958 and other brands; in 1996, the concept of "home textile" was put forward at the beginning of brand creation. The clothing sector manages and operates many independent brands such as Tangshi, Ives, gukoo, demana, shequ, YSO, etc. Among them, "tonlion" clothing is one of the first-line brands of leisure clothing in China. [Boyang industry] since 1994, Boyang began to carry out brand retail chain business, relying on years of insight into the textile and clothing industry and its own unique experience, concept and operation mode, the group's brands have established more than 5000 specialty stores in the first and second class business circles of more than 30 provinces and cities in China. In 2016, the sales of the holding group reached 14.8 billion yuan, including 3.1 billion yuan in e-commerce performance and 600 million yuan in group profits and taxes. Boyang holding's industrial investment has begun to take shape. In recent years, it has invested in textile and garment industry, tourism, finance, real estate and other fields, "purchase and build" asset operation to realize the leapfrog development of enterprises. At present, in Zhejiang, Anhui, Shanghai and other surrounding areas to invest in the establishment of textile fabrics, clothing, home textile production and logistics distribution base, in order to optimize the industrial investment structure. At the same time, it has actively explored tourism, finance, real estate, etc., and formed a good interaction between various industries' Investment [Boyang culture]. In the past 20 years, Boyang has established a common value of "harmony, innovation and progress". Boyang emphasizes affinity and friendliness, advocates a happy and harmonious working environment, respects employees' work performance and personal creativity, encourages thinking and innovation, and has been focusing on building a good business platform for young people. We regard innovation and entrepreneurship as part of the business process, and take building a business platform as our real mission. It is this kind of value concept that has become the core driving force for Boyang's steady development over the years, and also the guarantee for Boyang's sustainable development in the future.

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