棉朵C.DODO品牌怎么样 申请店铺
宁波博洋控股集团有限公司是一家集品牌零售、产业投资、资本营运为一体、控股旗下30余家企业的大型综合性集团,现有员工近6000名,拥有数十亿元资产,涉足家纺、服装两个产业以及房产、旅游、金融、产业投资四个项目。
【博洋历程】
宁波博洋控股集团有限公司前身永丰布厂,创立于1958年,并于90年代初作为纺织产业改革的示范企业进行改制,成立博洋集团。
1994年,博洋控股集团提出“家纺”概念,并以自主品牌的身份进入国内市场,从而也带动中国纺织行业协会在1995年导入“家纺”这个行业名称。
2009年,电子商务方兴未艾,博洋开始大举进入电子商务领域,将电子商务等非传统渠道业务纳入集团长远发展战略。经过7年的发展,在国内各主要综合型B2C平台、自主经营型B2C及C2C等平台开设品牌线上零售店铺百余家,也使得博洋控股集团已经成长为中国较具影响力的传统家纺、服饰行业电子商务零售商。
【博洋品牌】
家纺和服饰一直是博洋控股集团的核心产业,品牌化经营则是博洋控股发展的主要战略。
家纺板块运营着博洋、艾维、棉朵、乐加、博洋宝贝、喜布诺、BEYOND1958等品牌;于1996年创牌伊始提出“家纺”概念。
服饰板块管理运营唐狮、艾夫斯、果壳(GUKOO)、德玛纳、涉趣、YSO等多个自主品牌。其中,“唐狮”(tonlion)服饰是国内休闲类服饰的一线品牌之一。
【博洋产业】
1994年起,博洋开始展开品牌零售连锁业务,依赖对纺织服装行业多年的洞察及自身独特的经验理念和经营方式,集团旗下各品牌在全国30余个省市一、二类商圈建立了5000余家专卖店。2016年控股集团销售达148亿元,其中电子商务业绩达到31亿元,集团利税达6亿元。
博洋控股的产业投资也初具规模,近几年,在纺织服装产业、旅游、金融、房产等领域进行投资,“购建”资产运营,实现企业跨越式的发展。目前,在浙江、安徽、上海等周边区域投资建立纺织面料、服饰、家纺生产和物流配送基地,以优化产业投资结构。同时,积极开拓旅游、金融、房产等,各产业投资形成良好的互动
【博洋文化】
二十年来,博洋建立了一种上下共识的价值观“和亲一致,创新进取”。博洋强调亲和、友善,倡导快乐、融洽的工作环境,尊重员工的工作业绩与个人的创造能力,鼓励思索与创新,一直专注于为年轻人搭建良好的创业平台,我们把创新、创业视为业务流程的一部分,把搭建创业平台作为我们真正的使命。正是这种价值理念,成为多年来博洋稳健发展的核心动力,也是博洋未来持续发展的保障。
Ningbo Boyang Holding Group Co., Ltd. is a large-scale comprehensive group that integrates brand retail, industrial investment and capital operation and holds more than 30 enterprises under its control. It has nearly 6000 employees and billions of assets. It has set foot in two industries of home textile and clothing, as well as four projects of real estate, tourism, finance and industrial investment. [Boyang history] Yongfeng cloth factory, the predecessor of Ningbo Boyang Holding Group Co., Ltd., was founded in 1958. As a demonstration enterprise of textile industry reform, Boyang group was restructured in the early 1990s. In 1994, Boyang holding group put forward the concept of "home textile" and entered the domestic market as an independent brand, which also led China Textile Industry Association to introduce the industry name of "home textile" in 1995. In 2009, e-commerce was in the ascendant, Boyang began to enter the field of e-commerce in a large scale, including e-commerce and other non-traditional channel businesses into the group's long-term development strategy. After 7 years of development, more than 100 brand online retail stores have been set up on major domestic comprehensive B2C platforms, self-employed B2C and C2C platforms, which has also made Boyang holding group grow into a more influential e-commerce retailer in traditional home textile and apparel industries in China. [Boyang brand] home textile and clothing has always been the core industry of Boyang holding group, and brand management is the main strategy of Boyang holding. Home textile sector operates Boyang, Ivey, mianduo, lega, Boyang baby, xibunuo, beyond1958 and other brands; in 1996, the concept of "home textile" was put forward at the beginning of brand creation. The clothing sector manages and operates many independent brands such as Tangshi, Ives, gukoo, demana, shequ, YSO, etc. Among them, "tonlion" clothing is one of the first-line brands of leisure clothing in China. [Boyang industry] since 1994, Boyang began to carry out brand retail chain business, relying on years of insight into the textile and clothing industry and its own unique experience, concept and operation mode, the group's brands have established more than 5000 specialty stores in the first and second class business circles of more than 30 provinces and cities in China. In 2016, the sales of the holding group reached 14.8 billion yuan, including 3.1 billion yuan in e-commerce performance and 600 million yuan in group profits and taxes. Boyang holding's industrial investment has begun to take shape. In recent years, it has invested in textile and garment industry, tourism, finance, real estate and other fields, "purchase and build" asset operation to realize the leapfrog development of enterprises. At present, in Zhejiang, Anhui, Shanghai and other surrounding areas to invest in the establishment of textile fabrics, clothing, home textile production and logistics distribution base, in order to optimize the industrial investment structure. At the same time, it has actively explored tourism, finance, real estate, etc., and formed a good interaction between various industries' Investment [Boyang culture]. In the past 20 years, Boyang has established a common value of "harmony, innovation and progress". Boyang emphasizes affinity and friendliness, advocates a happy and harmonious working environment, respects employees' work performance and personal creativity, encourages thinking and innovation, and has been focusing on building a good business platform for young people. We regard innovation and entrepreneurship as part of the business process, and take building a business platform as our real mission. It is this kind of value concept that has become the core driving force for Boyang's steady development over the years, and also the guarantee for Boyang's sustainable development in the future.
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