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YZC group (clothing pure fashion group), founded in 1997, is a large fashion group integrating international brand agency, clothing brand operation and scale garment manufacturing, and also operating large shopping centers and other commercial real estate. Adhering to the business philosophy of "beauty starts from this", we focus on creating the source of elegant and refined clothing culture in China and the west, and integrate traditional and modern trends with a leading and keen fashion sense. The group has a series of professional subsidiaries, such as Guangdong vies Clothing Co., Ltd. and Huizhou yizhichun Clothing Co., Ltd., which operate the brands and projects under the group. The physical retail channels are all over the first and second tier cities, shippingmall and boutique business circles in China, and the network sales are mainly distributed on multiple advantage platforms. In 2000, the group launched the Chinese designer brand "pure clothes", which uses the literature and philosophy stories to extend and shape the design theme, so as to spread the design elements, integrate the serialization into the clothes, let the clothes and the stories shuttle among them, the original design of "story, content, soul", and highly praised the life attitude of "nature, perception, perception, and real self". Carry out sales management and brand maintenance in Chinese fashion women's online market. In 2008, the group successfully represented the French women's clothing brand Igo & ego, and cooperated with the brand holder Gisele (Paris cutting-edge female designer gisena). With the creative and fashionable life concept of vintage, the group demonstrated the French fashion aesthetics and superb personal dressing skills. In the Chinese women's clothing market, it adhered to the exquisite and fashionable shopping experience and unique brand maintenance, focusing on becoming the vane of women's clothing brand. In 2011, the group successfully represented fexata, a fast fashion brand in France. Relying on the design backing of the brand in ESMOD and the advantages of large-scale production and logistics, the group adhered to the distinctive style of "French fashion" and "fashion mix" and carried out sales management and brand maintenance in the Chinese fashion women's clothing market. Looking forward to the future, the group will speed up the pace of international brand agency, introduce more international brands, integrate the group's advantageous resources, operate online and offline through multiple channels, and bring different experiences and surprises to urban women with international differentiated operation mode.

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