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衣之纯YZC在休闲装行业中的票数：135 更新时间：2025-02-06

衣之纯YZC是哪个国家的品牌？「衣之纯YZC」是惠州衣之纯服装有限公司旗下著名品牌。该品牌发源于广东省惠州市，由创始人刘 * 华在1997年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

YZC集团（衣之纯时尚集团），创立于1997年，是一家集国际品牌代理、服饰品牌营运，规模制衣于一体的大型时尚集团，兼营大型购物中心等商业地产。秉承“美丽由此开始”的经营理念，专注打造中西优雅精粹服装文化之源，以超前、敏锐的时尚触觉，将传统与现代潮流融合。集团下属广东维耶斯服饰有限公司、惠州衣之纯服装有限公司等一系列专业子公司，运作集团辖下品牌和项目。实体零售渠道遍布国内一、二线城市SHOPPING MALL及精品商圈，网络销售主要分布在多个优势平台。

2000年，集团推出中国设计师品牌“衣之纯”，用文艺和哲理故事延伸塑造设计主题，以此发散设计元素，系列化融入进衣服里，让衣服与故事穿梭其中，“有故事，有内容，有灵魂”的原创设计，推崇“自然、感知、感悟、活真我”的生活态度。在中国时尚女装线上市场开展销售管理和品牌维护。

2008年，集团成功代理法国女装品牌IGO&EGO，联手品牌持有人Gisele（巴黎新锐女设计师吉塞娜），以Vintage的创意时尚生活理念，展示法式时尚审美和高超个性装扮技巧，在中国女装市场，坚持精致时尚的购物体验和独特的品牌维护，专注成为女装品牌的风向标。

2011年，集团成功代理法国快时尚品牌FEXATA（译名：斐格思），依托品牌在法国ESMOD（法国爱尔蒙特服装设计学院）的设计后盾和衣之纯集团规模化生产物流优势，坚守“法式时尚”和“流行混搭”的鲜明风格，在中国时尚女装市场开展销售管理和品牌维护。

展望未来，集团将加快国际品牌代理的步伐，引进更多的国际品牌，整合集团优势资源，线上线下多渠道营运，以国际化差异化运营模式为都市女性带来不同的体验与惊喜。

YZC group (clothing pure fashion group), founded in 1997, is a large fashion group integrating international brand agency, clothing brand operation and scale garment manufacturing, and also operating large shopping centers and other commercial real estate. Adhering to the business philosophy of "beauty starts from this", we focus on creating the source of elegant and refined clothing culture in China and the west, and integrate traditional and modern trends with a leading and keen fashion sense. The group has a series of professional subsidiaries, such as Guangdong vies Clothing Co., Ltd. and Huizhou yizhichun Clothing Co., Ltd., which operate the brands and projects under the group. The physical retail channels are all over the first and second tier cities, shippingmall and boutique business circles in China, and the network sales are mainly distributed on multiple advantage platforms. In 2000, the group launched the Chinese designer brand "pure clothes", which uses the literature and philosophy stories to extend and shape the design theme, so as to spread the design elements, integrate the serialization into the clothes, let the clothes and the stories shuttle among them, the original design of "story, content, soul", and highly praised the life attitude of "nature, perception, perception, and real self". Carry out sales management and brand maintenance in Chinese fashion women's online market. In 2008, the group successfully represented the French women's clothing brand Igo & ego, and cooperated with the brand holder Gisele (Paris cutting-edge female designer gisena). With the creative and fashionable life concept of vintage, the group demonstrated the French fashion aesthetics and superb personal dressing skills. In the Chinese women's clothing market, it adhered to the exquisite and fashionable shopping experience and unique brand maintenance, focusing on becoming the vane of women's clothing brand. In 2011, the group successfully represented fexata, a fast fashion brand in France. Relying on the design backing of the brand in ESMOD and the advantages of large-scale production and logistics, the group adhered to the distinctive style of "French fashion" and "fashion mix" and carried out sales management and brand maintenance in the Chinese fashion women's clothing market. Looking forward to the future, the group will speed up the pace of international brand agency, introduce more international brands, integrate the group's advantageous resources, operate online and offline through multiple channels, and bring different experiences and surprises to urban women with international differentiated operation mode.

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