Dove多芬品牌怎么样 申请店铺

从事美容行业将近50年历史的多芬是全球著名的女性品牌，是联合利华优质品牌之一。40多年来，多芬一直用真人来做广告。就像多芬的英文名字Dove一样，这是一个象征着希望、快乐、和平以及所有积极事物的名字。

品牌历史

1957年，Dove美容香块在美国市场露面。它向女性承诺，

不会像普通香皂那样使她们的皮肤干燥，而且确实如此（感觉很像沐浴露很温和）。因此，Dove品牌和使用者之间开始建立起十分信赖的关系。

1979年，一个独立的临床研究显示Dove香块的温和性比17种主要香皂都高。因此，皮肤科医生大力推荐，报纸文章争相报道，朋友之间纷纷相告。一年后，Dove在美国开始了它正式的医学项目。

1999年，多芬开始其在全球的推广，并于2002年来到中国。现在，多芬已成为世界第一清洁品牌，在全球80多个国家销售，年销售额超过25亿欧元。Dove多芬以其“简约而真实的美丽理念”带给消费者真实可信的承诺，并始终如一地保持这个承诺。

多芬已成为世界第一清洁品牌，在全球80多个国家销售，年销售额超过25亿欧元。Dove多芬以其“简约而真实的美丽理念”带给消费者真实可信的承诺，并始终如一地保持这个承诺。多芬相信美丽的定义不应当局限于狭隘的标准，每个女性都是一个充满个性的特殊存在，真正的美丽存在于不同的外形，身材，年龄和肤色中……多芬，从产品到每一项行动，都不断致力于激发女性深层次美的潜能，享受呵护，宠爱自己的过程，让美真实呈现。

2008年，联合利华携手湖南卫视，将其多个品牌广告植入湖南卫视自制励志喜剧《丑女无敌》剧情之中，使得它们纷纷登陆中国市场，闯进中国消费者的视线，多芬就是其中一员。

Dover, who has been engaged in the beauty industry for nearly 50 years, is a famous female brand in the world and one of Unilever's high-quality brands. For more than 40 years, doven has been advertising with real people. Like Dove, the English name for dove, it is a symbol of hope, happiness, peace and all positive things. In 1957, dove beauty fragrances appeared in the American market. It promises women that it won't dry their skin like regular soap, and it does. Therefore, dove brand and users began to establish a very reliable relationship. In 1979, an independent clinical study showed that dove fragrances were milder than 17 main soaps. As a result, dermatologists highly recommend it, newspaper articles rush to report, and friends tell each other. A year later, dove began its formal medical program in the United States. In 1999, Dover began its global promotion and came to China in 2002. Now, Dover has become the world's first clean brand, with annual sales of more than 2.5 billion euros in more than 80 countries around the world. Dove dove's "simple and true beauty concept" brings consumers a true and credible commitment, and consistently maintains this commitment. Dover has become the world's first clean brand, with annual sales of more than 2.5 billion euros in more than 80 countries. Dove dove's "simple and true beauty concept" brings consumers a true and credible commitment, and consistently maintains this commitment. Doven believes that the definition of beauty should not be limited to narrow standards. Every woman is a special existence full of personality. Real beauty exists in different shapes, bodies, ages and skin colors Doven, from products to every action, is constantly committed to stimulating women's potential of deep-seated beauty, enjoying the process of caring and pampering themselves, so that beauty can be truly presented. In 2008, Unilever joined hands with Hunan Satellite TV to embed multiple brand advertisements into the plot of ugly woman invincible, a self-made inspirational comedy of Hunan Satellite TV, making them land in the Chinese market one after another and break into the sight of Chinese consumers. Dover is one of them.

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