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TONI&GUY：演绎从T台到生活的英伦风尚

发型，不仅是时尚T台上遥不可及的顶上艺术，也可以是生活舞台上展示自我的个性表达。47年来，源自英国的世界顶级美发时尚品牌TONI&GUY以敏锐的时尚触觉和专注的创作精神，一直引领着世界美发时尚的变革，将时尚T台的潮流元素融入每一根发丝，创造出最具创意的个性化沙龙发型。

时尚缔造者：MASCOLO家族的美发传奇

TONI&GUY的历史，见证着MASCOLO家族的不朽传奇。1963年，来自意大利美发世家MASCOLO家族中的两兄弟Toni和Guy，继承家族的美发传统，在英国伦敦南部小镇创立了第一家TONI&GUY美发沙龙，开始了征服美发世界的征程。随后，家族中的另外两位年轻兄弟Bruno和Anthony也相继加入进来，令TONI&GUY的力量不断发展壮大。

Anthony，MASCOLO家族中最年轻的一位，凭借出众的才华和天赋数次获得英国“年度发型师”和“前卫发型师”称号，并以“EDGEPHOTOGRAPHY(几何修剪、多元化修剪)”风格享誉世界。20世纪70年代，Anthony在美国达拉斯的一场发型秀，令TONI&GUY名声大震，并成功进军美国市场。随后，TONI&GUY的时尚触角开始伸向全球。1990年，第一家国际美发沙龙在日本东京开幕。1997年，Toni的长子Christian与女儿Sacha共同创立了TONI&GUY旗下新生代品牌essesuals彩秀。如今，TONI&GUY已从伦敦南部一个微不足道的沙龙，发展成为一个庞大的美发时尚王国，足迹遍及全球五大洲的40多个国家和地区，拥有400多家美发沙龙，以及优质的沙龙洗护及造型产品。

教育是TONI&GUY持续成功的基石。从20世纪70年代开始，TONI&GUY就不断地出版各种美发教材和分步骤讲解的录影带，以指导更多的美发师。1982年，第一所TONI&GUY研习中心成立，成为发型师灵感与创作的平台。如今，拥有27年教育历史的TONI&GUY在全球已经开设了27家研习中心，以一流的教育培训和前瞻性的革新理念影响着全球的美发事业和潮流。每一年，TONI&GUY都会征集全球旗下沙龙的创意作品，编辑成册，由伦敦统一印刷出版。这本享有“时尚圣经”美誉的“年度发型集锦”，不仅是全球TONI&GUY艺术思想与创作智慧的结晶，还成为全球发型师膜拜的时尚指标。

TONI&GUY对艺术创作和品质方面保持一贯的创新精神，令TONY&GUY成为创新的代名词。每年十月，TONI&GUY的国际艺术团队都会在英国年度盛典上发布最新的发型趋势，引领当季的发型潮流。自2004年开始，TONI&GUY成为英国伦敦时装周唯一指定美发赞助商，积极传递从T台到生活的时尚资讯。穿梭于巴黎、米兰、伦敦等国际秀场、往返于世界70余个国家间演出，TONI&GUY国际艺术团队先后在70多个国家巡回演出趋势秀以及举行相关的研习交流会，参会发型师达到100,000人次。

从T台到生活：用发型设计让每个人个性化

TONI&GUY不仅创造发型，更创造了一种新的生活方式。近半个世纪以来，TONI&GUY始终坚信：每一款发型都应该符合顾客的脸形、发质以及生活方式，并考虑场合的适应性。整体上的塑造尤为重要。不仅是打造发型，更要在适合个人的基础上彰显个性，用发型设计让每个人个性化，让女性更具女人味。不论时尚潮流如何变化，打造适合性、个性化、女人味的发型是TONI&GUY的不懈追求。

2009年，TONI&GUY创始人之一Toni的女儿、现任全球艺术总监Sacha将TONI&GUY秉承的实用理念进行了全新的注解。TONI&GUY2010年度趋势INTERACTIVE互动系列，完美阐释了“从T台到生活”的创作理念。八款造型灵感源自时尚T台的潮流元素，卓绝的创意加之低调华丽的色彩运用，在彰显女性鲜活、靓丽气息的同时又流露出女性优雅、温婉的格调，充分展现了全球时尚趋势及其与发型之间的紧密联系。这既是对TONI&GUY47年来创新精神的深沉致敬；也是经典剪裁技术与多元化艺术元素的完美结合；更是对前卫思想无极限的释放。

已有四十多年历史的TONI&GUY，作为专业美发的先驱一起站在美发行业的最前沿，独特和超越所有业内标准的技术和体系在全球范围内成为专业和时尚的标识。

TONI&GUY是伦敦时装周指定的官方发型赞助商。并且将在时装秀的潮流转变加入到可佩带的发型中，作为美发业内的时尚引领者为此赢得了大量赞誉。

TONI&GUY2008年第二次被评为SUPERBRAND并曾在2006年被评选为COOLBRAND。（这是英国最著名的品牌才可荣获的一项殊荣。）TONI&GUY是第一也是唯一一家同时获得两项殊荣的专业美发公司。

TONI&GUY已在全球41个国家中拥有405家沙龙，在英国有5000多名员工，还有2000多名员工在世界各地，并且这些数字还在与日俱增。

TONI&GUY国际艺术团队在历届的“英国美发大奖赛”中共荣获了十一次“年度最佳艺术团队奖”。

TONI&GUY国际艺术团队平均每年要在70个国家城市之间旅行，平均每年要为100000发型师提供教育。TONI&GUY已有超过25年的美发教育历史，在全球共拥有27家美发研究中心。TONI&GUY的教育提供的是结合一切可能性来满足发型师们的需求，课程从基础剪发到高级染发和专业图片拍摄工作均有详细划分。环的教育培训和超前的革新理念影响着全球的美发事业和潮流。

2005年，TONI&GUY推出专业美发洗护产品label.m短短2年时间内，更成功打入国际市场，销售到海外52个国家。

至今为止，TONI&GUY共出版30本教育书籍26套光盘和DVD技术简析集锦。著名的发型设计师Guido、AdamBrant、TraceyCahoonandEugeneSoleiman都效力于TONI&GUY。

在英国，TONI&GUY拥有属于自己的电视台，每天播放音乐、时尚、潮流及相关资讯，每周的收视率超过9万人。荣获各种奖项的TONI&GUY杂志，毎刊发行量超过36万。

TONI&GUY有一个姊妹公司是ESSENSUALS。它由萨莎·马斯卡罗·塔巴克和科瑞斯迪安·马斯卡罗在1997年创建的。目前世界上有65家ESSENSUALS沙龙。

TONI&GUY有着自己独立的媒体部门，其中包含了公共关系、广告、设计、电视、活动和出版社等部门。

TONI & guy: perform the British fashion hairstyle from T stage to life, which is not only the top art far away from the fashion T stage, but also the individual expression of self on the life stage. Over the past 47 years, TONI & guy, the world's top hairdressing fashion brand from the UK, has been leading the world's hairdressing fashion revolution with a keen sense of fashion and a dedicated creative spirit, integrating the trend elements of fashion T-stage into each hair, creating the most creative personalized sarong hairstyle. Fashion founder: the history of TONI & guy, the hairdressing legend of Mascolo family, witnesses the immortal legend of Mascolo family. In 1963, Toni and guy, two brothers from the family of Mascolo, a famous Italian hairdresser, inherited the family's hairdressing tradition and founded the first TONI & GUY hairdressing salon in the southern town of London, England, and began to conquer the hairdressing world. Later, Bruno and Anthony, two other young brothers of the family, joined in one after another, which made TONI & guy's strength grow continuously. Anthony, the youngest member of the Mascolo family, has won the titles of "hair stylist of the year" and "avant-garde hair stylist" in the UK for several times with outstanding talent and talent, and is famous for "edgephotography" (geometric trimming, diversified trimming) style in the world. In the 1970s, Anthony's hair show in Dallas made TONI & GUY famous and successfully entered the American market. Later, the fashion tentacles of TONI & GUY began to reach out to the world. In 1990, the first international hair salon opened in Tokyo, Japan. In 1997, Toni's eldest son Christian and daughter Sacha co founded essenuals color show, a new generation brand under TONI & guy. Today, TONI & guy has developed from a negligible salon in South London to a huge kingdom of hair styling and fashion, with a footprint in more than 40 countries and regions on five continents, with more than 400 salons, as well as high-quality salon care and styling products. Education is the cornerstone of TONI & guy's continued success. Since the 1970s, TONI & guy has been publishing various hairdressing textbooks and step-by-step videos to guide more hairdressers. In 1982, the first TONI & GUY training center was established, which became a platform for hair stylists to inspire and create. Today, TONI & guy, who has 27 years of education history, has set up 27 research centers around the world. With first-class education and training and forward-looking innovation ideas, TONI & guy has influenced the global hair industry and trend. Every year, TONI & GUY collects creative works from salons around the world, compiles them into volumes and publishes them in London. This annual hair collection, which enjoys the reputation of "fashion Bible", is not only the crystallization of global TONI & guy's artistic thought and creative wisdom, but also the fashion index worshipped by global hairdressers. TONI & GUY maintains a consistent spirit of innovation in artistic creation and quality, making Tony & guy a synonym for innovation. Every October, TONI & guy's international art team will release the latest hair style trend at the annual ceremony in the UK, leading the hair style trend of the season. Since 2004, TONI & guy has become the only designated hair salon sponsor of London Fashion Week, actively delivering fashion information from T-stage to life. Travel to Paris, Milan, London and other international shows, and perform in more than 70 countries around the world. TONI & GUY international art team has toured more than 70 countries to perform trend shows and hold relevant seminars and exchanges, with 100000 hair stylists attending. From T-stage to life: using hair style design to personalize everyone's TONI & guy not only creates hair style, but also creates a new way of life. For nearly half a century, TONI & guy has always firmly believed that every hairstyle should conform to the face shape, hair quality and lifestyle of customers, and consider the adaptability of occasions. Overall shaping is particularly important. It is not only to create hair style, but also to show personality on the basis of personal fit. Hair style design makes everyone personalized and makes women more feminine. No matter how the fashion trend changes, it is TONI & guy's unremitting pursuit to create a suitable, personalized and feminine hair style. In 2009, Sacha, the daughter of Toni, one of the founders of TONI & guy and the current global art director, annotated the practical concept of TONI & guy. TONI & guy's 2010 trend interactive series perfectly explains the creative concept of "from T stage to life". Eight models are inspired by the trend elements of fashion T-stage. With outstanding creativity and low-key and gorgeous color application, they not only show the fresh and beautiful breath of women, but also show the elegant and gentle style of women, fully showing the global fashion trend and its close relationship with hair style. This is not only a deep homage to TONI & guy's 47 years of innovation, but also a perfect combination of classic cutting technology and diversified artistic elements, as well as an unlimited release of avant-garde ideas. TONI & guy, who has a history of more than 40 years, stands at the forefront of the professional hair industry as a pioneer. The unique technology and system that surpasses all industry standards has become a professional and fashionable logo in the world. TONI & guy is the official hair sponsor appointed by London Fashion week. And will be in the fashion show trend change into the wearable hair style, as the hair industry's fashion leader to win a lot of praise. TONI & guy was named superbrand for the second time in 2008 and coolbrand in 2006. (it's an award for Britain's most famous brand.) TONI & guy is the first and only professional hairdressing company to win two awards at the same time. TONI & guy has 405 salons in 41 countries around the world, more than 5000 employees in the UK, and more than 2000 employees around the world, and these numbers are increasing day by day. TONI & GUY international art team has won 11 "art team of the year" awards in the previous "British hairdressing Grand Prix". TONI & GUY international art teams travel between 70 national cities on average every year, providing education to 100000 hairdressers every year. TONI & guy has more than 25 years of hair education history, and has 27 hair research centers in the world. TONI & guy's education provides a combination of all possibilities to meet the needs of hairdressers. The courses range from basic hair cutting to advanced hair dyeing and professional photo shooting. The education and training of the ring and the advanced innovation idea affect the global hairdressing career and trend. In 2005, TONI & GUY launched professional hair care product label. M in just two years, which has successfully entered the international market and sold to 52 overseas countries. To date, TONI & guy has published a total of 30 educational books, 26 sets of compact disc and DVD technical analysis collection. Famous hair stylists Guido, Adam Brant, Tracey cahoonand Eugene soleiman all work for TONI & guy. In the UK, TONI & guy has its own TV station, broadcasting music, fashion, trend and related information every day, with a weekly audience rating of more than 90000. TONI & GUY magazine, which has won various awards, has a circulation of more than 360000. TONI & guy has a sister company called essensuals. It was founded in 1997 by Sasha maskar Tabak and Kristian maskar. At present, there are 65 essensuals salons in the world. TONI & guy has its own independent media department, including public relations, advertising, design, television, events and publishing.

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