Cornetto可爱多品牌怎么样 申请店铺

联合利华在中国的历史可追溯至80年前，利华兄弟在上海黄浦江畔建立了中国肥皂有限公司。1986年，联合利华重返中国，始终把成为可持续发展的本土化跨国公司作为其努力的目标，并取得了显著的进展。从1986年至今，联合利华在中国投资10亿美元，引进了多项先进的专利技术，直接雇佣了超过5,000名中国员工，间接提供了超过20,000个就业机会，年纳税近10亿元人民币。

联合利华在中国的业务主要分为两块：

家庭及个人护理用品：主要品牌包括奥妙、中华、力士、旁氏、清扬、多芬、夏士莲和舒耐。

食品：主要品牌包括家乐、立顿、和路雪等。

经过多年的大力培植，这些品牌都已家喻户晓，成为中国消费者日常生活中的常用品牌。

为实现公司在中国长期发展的承诺，从2000年起，联合利华开始了在中国的新的战略布局：以上海为管理和科研中心，以安徽合肥等地为生产加工基地。联合利华在合肥的生产基地自2002年投产，生产范围涵盖家庭及个人护理产品、以及茶叶加工。目前合肥工业园已成为联合利华全球最大的生产基地之一，现出口14个国家，成为了真正的全球供应中心。随着中国加入世贸组织，联合利华在上海成立了全球采购中心，依托中国丰富的资源，向联合利华全球出口原料及成品。

2006年，联合利华在长宁区临空园区的总部办公楼正式落成，作为其大中国地区总部，一批联合利华亚非区及全球的管理机构也落户上海，使得上海地区总部真正具有全球功能。2009年，联合利华全球研发中心紧邻中国地区总部大楼正式落成。该中心占地3万平方米，投资近1亿美元，注重将中国传统科学所倡导的天然成分引入联合利华的产品中，以使联合利华的产品更适合中国消费者。同时，利用中国丰富的中草药资源和中医药理论为全球新产品研发提供方向。

成功的本地化离不开员工的本地化。本地化的优秀员工队伍及管理层更能理解中国消费者的需求，联合利华90%的经理级员工是在本地招募并培训的。

联合利华相信要实现可持续发展，必须积极担负在中国的社会责任：公司在中国资助建立了20所希望小学，并与他们定期组织互动活动，每年两次组织员工带薪前往进行一周的支教；开展“联合利华希望之星”项目，为200个边远穷困地区的优秀学生提供4年的大学学费；公司还在复旦大学设立奖学金，奖励品学兼优的学生。2008年联合利华对四川地震灾区的捐助总额超过1000万元人民币。2008年7月，国务院总理温家宝访问了联合利华中国总部，对联合利华在中国的发展表示肯定。

联合利华对中国有长远的承诺，我们愿与中国的消费者、客户、供应商以及我们的员工共同实现可持续的发展与成功。

Unilever's history in China can be traced back to 80 years ago, when Lihua brothers established China soap Co., Ltd. by the Huangpu River in Shanghai. In 1986, Unilever returned to China, always taking the goal of becoming a sustainable localization multinational company as its goal, and made remarkable progress. Since 1986, Unilever has invested US $1 billion in China, introduced a number of advanced patent technologies, directly employed more than 5000 Chinese employees, indirectly provided more than 20000 employment opportunities, and paid an annual tax of nearly 1 billion yuan. Unilever's business in China is mainly divided into two parts: home and personal care products: the main brands include AoMiao, Zhonghua, Lishi, Pang's, Qingyang, Dover, xiashilian and Sunai. Food: the main brands include Jiale, Lipton, and Luxue, etc. After years of vigorous cultivation, these brands have become household names and become common brands in the daily life of Chinese consumers. In order to realize the company's long-term development commitment in China, Unilever has started a new strategic layout in China since 2000: Taking Shanghai as the management and scientific research center, and Anhui Hefei as the production and processing base. Unilever's production base in Hefei has been in operation since 2002, covering household and personal care products, as well as tea processing. At present, Hefei Industrial Park has become one of the largest production bases of Unilever in the world. Now it is exported to 14 countries and becomes a real global supply center. With China's accession to the WTO, Unilever has established a global procurement center in Shanghai, relying on China's rich resources to export raw materials and finished products to Unilever globally. In 2006, Unilever's headquarters office building in Airport Park of Changning District was officially completed. As its headquarters in Greater China, a number of Unilever's management organizations in Asia, Africa and the world also settled in Shanghai, making the Shanghai regional headquarters truly have global functions. In 2009, Unilever global R & D center was officially completed close to the headquarters building in China. The center covers an area of 30000 square meters, with an investment of nearly US $100 million. It focuses on introducing natural ingredients advocated by traditional Chinese science into Unilever's products, so as to make Unilever's products more suitable for Chinese consumers. At the same time, the rich resources of Chinese herbal medicine and the theory of Chinese medicine are used to provide direction for the global new product research and development. Successful localization is inseparable from employee localization. Local excellent staff and management can better understand the needs of Chinese consumers. 90% of Unilever's managers are recruited and trained locally. Unilever believes that in order to achieve sustainable development, it must actively shoulder its social responsibility in China: the company has funded the establishment of 20 hope primary schools in China, and regularly organized interaction activities with them, and twice a year organized employees to go for a week's teaching with pay; launched the "Unilever hope star" project, providing four years of university learning for outstanding students in 200 remote and poor areas The company has also set up scholarships to reward students with both excellent quality and learning at Fudan University. In 2008, Unilever donated more than 10 million yuan to the earthquake stricken areas in Sichuan. In July 2008, Premier Wen Jiabao visited Unilever's headquarters in China and affirmed Unilever's development in China. Unilever has a long-term commitment to China. We are willing to work with Chinese consumers, customers, suppliers and our employees to achieve sustainable development and success.

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