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品友互动是全球领先的数字广告技术公司，通过集成大数据技术和人工智能算法的数字广告云端管理系统，为亚洲、欧洲和北美地区客户提供企业级数字广告管理和优化服务。品友互动（以下简称品友）自2008年成立以来，专注于技术创新，坚持以数据和技术驱动营销变革，不断提高数字广告投放效率，实现“人与信息的智慧连接”。

品友互动拥有全球顶尖数据挖掘和机器学习算法科研团队，在广告技术领域率先引入大数据研究方法。依托国际领先水平的的实时竞价架构和算法，先进的人群分析专利技术，独有的数据资产和对接全网媒体流量的规模优势，品友正在帮助越来越多广告主进行一站式的数字广告管理和优化。

2011年，品友率先发布中国较早实时竞价广告DSP系统，并占有中国品牌程序化市场59.8%的市场份额。2016年，品友推出全透明的数字广告管理云平台（TradingPlatform）——擎天柱（OptimusPrime），以系统性的方式保障透明和安全，通过云平台实现线上线下数据的打通，开放集成第三方功能应用，支持移动、视频、PC、OTT等各终端的多屏广告投放和优化，帮助广告主实现一站式的数字广告管理优化。

目前，品友互动日均处理240亿广告请求，其中移动广告请求量高达80亿，覆盖7.2亿移动设备ID数据，每日处理数据量高达1P。品友互动已对接国内25家全部主流广告交易平台，并与中国移动咪咕、亚信数据、银联商务建立深度合作伙伴关系，完善以算法为引擎，深化数据赋能的数字营销生态。

截止2016年12月，品友为电商、快消，汽车，IT，金融，旅游、房产、游戏等超过1800家企业客户提供数字广告技术服务；联合利华、宝洁、通用、工行、国航、京东等超过300家世界500强企业与品友互动达成合作；品友还多次荣获Google、腾讯、百度等广告交易平台颁发的最佳程序化营销服务伙伴奖。

品友的主要投资方均为是与其业务具有高度战略契合度和丰富资本市场经验的基金，其中包括中移创新产业基金、宽带资本、富德资本、北广文资歌华基金。截止2016年12月，已在北京（总部）、上海、广州、硅谷和西雅图开设办公室，其中西雅图办公室作为海外总办事处，全面负责国际业务拓展，帮助中国企业出海的同时，为国际企业搭建进入中国市场的桥梁。

Pinyou interactive is a leading digital advertising technology company in the world. It provides enterprise level digital advertising management and optimization services for customers in Asia, Europe and North America through the digital advertising cloud management system integrating big data technology and artificial intelligence algorithm. Since its establishment in 2008, pinyou interactive (hereinafter referred to as pinyou) has been focusing on technological innovation, insisting on data and technology driven marketing changes, constantly improving the efficiency of digital advertising, and realizing the "smart connection between people and information". Pinyou interactive has the world's top data mining and machine learning algorithm research team, and is the first to introduce big data research methods in the field of advertising technology. Relying on the world's leading real-time bidding framework and algorithm, advanced crowd analysis patent technology, unique data assets and scale advantages of connecting the whole network media traffic, pinyou is helping more and more advertisers to carry out one-stop digital advertising management and optimization. In 2011, pinyou took the lead in releasing China's earlier real-time competitive advertising DSP system, and occupied 59.8% of the market share of China's brand programming market. In 2016, pinyou launched Optimus Prime, a fully transparent digital advertising management cloud platform, to ensure transparency and security in a systematic way. Through the cloud platform, it can get through online and offline data, open and integrate third-party functional applications, support multi screen advertising delivery and optimization of mobile, video, PC, Ott and other terminals, and help advertisers achieve One stop digital advertising management optimization. At present, pinyou interactive processes 24 billion ad requests per day, of which 8 billion are mobile ad requests, covering 720 million mobile device ID data, and up to 1p of data are processed per day. Pinyou interactive has connected with all 25 mainstream advertising trading platforms in China, established in-depth partnership with China Mobile Migu, AsiaInfo data and UnionPay business, improved the digital marketing ecology with algorithm as the engine and data empowerment. As of December 2016, pinyou has provided digital advertising technology services for more than 1800 enterprise customers, such as e-commerce, FMCG, automobile, it, finance, tourism, real estate, games, etc.; more than 300 world top 500 enterprises, such as Unilever, P & G, GM, ICBC, Air China, Jingdong, etc., have interacted with pinyou to reach cooperation; pinyou has also won many awards from advertising trading platforms such as Google, Tencent, Baidu, etc Best program marketing service partner award. Pinyou's main investors are funds with a high degree of strategic fit and rich experience in capital market with its business, including China Mobile Innovation Industry Fund, broadband capital, Fude capital and Beijing Guangwen capital Gehua fund. As of December 2016, offices have been opened in Beijing (Headquarters), Shanghai, Guangzhou, Silicon Valley and Seattle, among which the Seattle office, as the overseas general office, is fully responsible for international business development, helping Chinese enterprises to go to sea and building a bridge for international enterprises to enter the Chinese market.

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