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phenix菲尼克斯在运动户外用品行业中的票数：553 更新时间：2025-07-20

phenix菲尼克斯是哪个国家的品牌？「phenix菲尼克斯」是北京动向体育发展有限公司旗下著名品牌。该品牌发源于日本，由创始人陈义红在1952年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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创于1952年，2008年加入中国动向集团，致力于将产品的功能性与时尚性完美融合的全球顶级户外品牌

phenix（菲尼克斯）创立于1952年，自诞生之日起就全身心地投入到所有挑战极限的户外运动中，并希望其产品能够为户外运动爱好者提供贴心的服务。

作为国际出名的品牌，phenix（菲尼克斯）的亮点在于将产品的功能性与时尚性融合。各种时尚潮流元素穿插在产品细节之中，时尚的色彩、功能材料以及专业的研发理念，让phenix（菲尼克斯）产品成为体现时代性特征和潮流趋势的服装作品。phenix（菲尼克斯）一直倡导“功能+时尚”的叠穿（COMFORT STYLING）方式，通过分层穿着，不仅能达到调节体温的目的，而且能演绎出phenix（菲尼克斯）品牌独具的“舒适性”与“时尚性”相结合的造型风格。

phenix使用的EPIC防水面料（美国陆战队特选户外军服材料）不仅可以防止因蒸发带来的体温下降，而且素材耐洗涤性达到以往防水浸湿材料的10倍，不用再担心常用防泼水材料因多次洗涤后导致的功能减退。此外，phenix带有DEOSEAM专利功能的产品不仅可以在3秒内消除周围8.8平方米的异味，而且在消除异味的同时能够保留香水等芬芳的香味。

phenix（菲尼克斯）公司25年前成立了海外技术研发中心，长时间以来一直专注于运动服装的专业开发和研究。历经数年的潜心钻研、周而复始的技术积累与功能材料的广泛使用，使phenix（菲尼克斯）拥有了基于对人体运动力学和生理学深入研究的前沿开发技术。

phenix（菲尼克斯）凭借其专业性，不仅在行业内享有很高的声誉，还拥有一系列与其他科研及应用机构的合作项目，加上众多自身专属的专利和商标，phenix（菲尼克斯）目前已成为日韩以及欧美滑雪市场的出色品牌，同时也奠定了phenix（菲尼克斯）在专业技术研发领域中的地位。

2008年，拥有在中国市场成功运作“KAPPA”运动品牌经验的中国动向集团，完成了对日本phenix公司的收购，而phenix（菲尼克斯）品牌也于2011年正式被引入中国市场。

Founded in 1952 and joined China trend group in 2008, Phoenix, the world's top outdoor brand dedicated to the perfect integration of product functionality and fashion, was founded in 1952. Since its birth, it has devoted itself to all outdoor sports that challenge the limits, and hopes that its products can provide intimate services for outdoor sports fans. As an internationally famous brand, the highlight of Phenix (Phoenix Contact) is the integration of product functionality and fashion. Various fashion trend elements are interspersed in the product details. Fashion colors, functional materials and professional R & D concepts make Phenix products become fashion works reflecting the characteristics of the times and trends. Phenix (Phoenix) has always advocated the "function + fashion" way of folding. Through layered wearing, it can not only achieve the purpose of regulating body temperature, but also deduce the unique "comfort" and "fashion" modeling style of Phenix brand. The epic waterproof fabric used by Phenix (the special outdoor military uniform material of the US Marine Corps) can not only prevent the temperature drop caused by evaporation, but also the material's washing resistance is 10 times of that of the previous waterproof soaking material. There is no need to worry about the functional degradation of the common waterproof materials caused by repeated washing. In addition, Phenix products with DEOSEAM patent function can eliminate the smell of around 8.8 square meters in 3 seconds, and can also retain fragrance fragrance such as perfume while eliminating peculiar smell. Phenix (Phoenix) Co., Ltd. established an overseas technology research and development center 25 years ago, and has been focusing on the professional development and research of sportswear for a long time. After several years of intensive research, repeated technology accumulation and extensive use of functional materials, Phenix (Phoenix) has a cutting-edge development technology based on in-depth research on human motion mechanics and physiology. By virtue of its professionalism, Phoenix not only enjoys a high reputation in the industry, but also has a series of cooperation projects with other scientific research and application institutions, as well as a large number of its own exclusive patents and trademarks. At present, Phoenix has become an outstanding brand in the ski market of Japan, South Korea, Europe and the United States, as well as in the professional technology research and development of Phoenix Status in the field. In 2008, China trend group, which has successfully operated the "kappa" sports brand in the Chinese market, completed the acquisition of Japanese Phenix company, and phenix brand was officially introduced into the Chinese market in 2011.

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